In this video, we dive deep into the world of e-commerce SEO and uncover a massive opportunity that GiantLifting.com is missing out on.
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By analyzing the keyword "squat rack" using Ahrefs, we discover that this keyword has a low difficulty score of 7 and a high search volume of 38,000 per month in the United States.
We compare the top-ranking websites for this keyword and find that the number one site, Titan Fitness, has a combination of a high Domain Rating (DR) and a significant amount of optimized content on their page. In contrast, GiantLifting.com ranks 18th for this keyword, with a lower DR of 26 and a less optimized page.
To improve GiantLifting.com's ranking, we suggest the following:
1. Optimize the page for the keyword "squat racks" instead of "power racks"
2. Add more products to the collection (at least 5)
3. Create a separate Collection page targeting "squat rack" specifically
4. Add more content to the page, covering variations of the main keyword
5. Improve the website's overall DR through link building and digital PR campaigns
Using our trusty ROI calculator, we estimate that by ranking first for the keyword "squat rack," GiantLifting.com could potentially generate:
- 6,284 monthly visitors
- 126 orders per month (assuming a 2% conversion rate)
- $88,000 in projected monthly revenue (based on a $700 average order value)
- Over $100,000 in monthly lifetime generated value from organic search
By not ranking first for this keyword, GiantLifting.com is missing out on nearly $100,000 in revenue per month. Moreover, the enterprise value of this single keyword, based on a modest 45% profit margin and a 3x multiple, is a staggering $1.7 million.
This video demonstrates the true power of SEO and the immense value that can be generated from ranking for just one high-value keyword. Imagine the potential when applied across an entire website!
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