1 Hour Ago! Bts' V In Trouble Over Celine's Increased Operating Profit
Description:
In 2023, CELINE saw a stunning 591% increase in operating profits in Korea, largely due to appointing Kim Taehyung (V from BTS) as a brand ambassador. While Hermès, Chanel, Louis Vuitton, and Dior faced declines, CELINE's revenue skyrocketed. Taehyung's influence attracted a young demographic, making CELINE one of Korea's trendiest brands. Discover how V's impact generated $274 million in earned media value in just 10 months and continued to drive CELINE's success even during his military service. Watch now for all the details!