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Binoculars vary in price dramatically, and unfortunately, there is no free lunch when it comes to optics. But that doesn't mean there aren't great value binoculars out there. There are a lot of legitimate reasons why quality optics cost a lot. But there is also a point of diminishing returns, where large differences in cost bring ever smaller gains in performance. In this video I decided to talk about cost vs. performance in binoculars. I compare Kowa YF 8x30 binoculars with Swarovski CL Companion 8x30 binoculars. I also briefly talk about some cheaper binoculars as well.