- Welcome to an exclusive live session where a couple of hundred founders came together to explore the essentials of building a powerful brand. Whether you're a seasoned entrepreneur or just starting, this video is packed with valuable insights and practical tips on:
Brand Strategy & Positioning: Learn how to define your brand's unique value and position it effectively in the market.
Logo Design: Discover the key elements of creating a memorable logo that resonates with your audience.
Color & Font Selection: Understand the psychology behind colors and fonts and how to choose the right ones for your brand.
Copywriting: Master the art of crafting compelling copy that speaks directly to your target audience.
Naming: Get expert advice on selecting a brand name that sticks and stands out.
Product Design Methodologies: Dive into the best practices for designing products that meet your customers' needs and expectations.
High Converting Landing Pages: Uncover the secrets to creating landing pages that drive conversions and boost your sales.
With over 15 years of experience building strong brands, join this awesome group of founders as you learn to create a stronger company through branding.
🔔 Subscribe to our channel for more valuable content and stay updated with the latest trends and strategies in branding and design.
Timestamps:
0:00 - Introduction
1:03 - What is Branding?
7:05 - Brand Strategy and Positioning
12:31 - Brand Messaging Framework
13:30 - How to Name Your Company
17:36 - Logo Design
19:53 - Choosing Color
22:14 - Typography
23:38 - Importance of Styleguides
23:55 - Product Design
27:11 - UI/UX Best Practices
30:54 - Marketing: Creating a High Converting Website
37:25 - Additional Resources
Thanks again for joining this raw, recorded presentation! More to come.
If you found this helpful, please me know!
x.com/scott_bair
Or download more resources at brandatlas.com
#BrandStrategy #LogoDesign #Copywriting #ProductDesign #LandingPage #Entrepreneurship #Startup #BrandBuilding