[Team introduction]
Asahi Shokuhin is a food wholesaler and retailer headquartered in Kochi City, Kochi Prefecture. Founded in 1923, it currently operates mainly in Kochi Prefecture, but also in the Shikoku and Chugoku regions.
Asahi Shokuhin has participated in the Yosakoi Festival since 1973. Asahi Shokuhin's Yosakoi team has won the "Yosakoi Grand Prize", the highest award for three consecutive years, and is a team that is attracting a lot of attention in the local area.
The Yosakoi team of Asahi Shokuhin will continue to be loved by many people as an entity that spreads Kochi's energy and vitality to the whole country.
[Yosakoi Festival]
The Yosakoi Festival is a festival held in Kochi City, Kochi Prefecture, in August every year.
A distinctive feature of the Yosakoi Festival is that the dancers dance to light music while playing the clappers they hold in their hands. Dance choreography can be freely created and danced to various genres of music such as samba, rock, and jazz.
The Yosakoi Festival is held over four days: the eve festival on August 9th, the main festival on August 10th and 11th, and the national convention and after-festival on August 12th. At this festival, approximately 200 teams and approximately 14,000 dancers will perform at 17 concert halls and dance halls in Kochi City.
The Yosakoi Festival is familiar to many people as a summer tradition in Kochi. In addition, in recent years, Yosakoi has become more popular throughout the country, and Yosakoi festivals are now being held outside Kochi Prefecture and even outside Japan.
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