Did you know the restaurant chain White Castle is 101 years old and still owned by the same family? Go behind the scenes at the world’s first burger restaurant chain to find out the secret to its success.
Even after a century, White Castle still sells millions of its signature slider each year, but it’s not just the rich history or the menu that makes it such an iconic restaurant brand. White Castle is also still committed to the values and culture created by the founding family, which have helped it becoming a top restaurant employer with one of the industry’s best retention rates. It has also stayed relevant and modern through innovation like Flippy the robot and marketing that is quirky and funny.
Nation’s Restaurants News editor-in-chief Sam Oches goes behind the scenes at White Castle’s Columbus, Ohio, headquarters to talk with CEO Lisa Ingram and other executives about how the restaurant chain protects its legacy even as it pushes the envelope with innovation.
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