Hi guys! In the previous videos, we’ve touched on the topic of how psychology can affect UX decisions and how you could target specific elements within your design to your online users. At Relab, we work a lot on eCommerce or transactional products, and often hired to help our clients to convert more whether it’s conversion rates or sign up rates. From there, Alvin noticed multiple patterns that he found very useful when designing with the aim of lifting conversion rates. Hope this could help you in your workplace or for those of you who own your own business! Happy watching!
Timestamp:
00:00 - Introduction
00:53 - #1 Amp the visual cues on the CTAs
01:51 - #2 Simplify the forms
03:05 - #3 Leverage visuals
04:19 - #4 Highlight user reviews
06:19 - #5 Don’t put a wall for the checkout process
07:44 - #6 Checkout process must be smooth
08:49 - #7 Apply discount codes easily
09:58 - #8 Pricing must be crystal clear
11:17 - #9 Build a favourite or wishlist feature
12:32 - #10 Make it personal
13:49 - #11 Users want to chat to someone quickly
15:06 - Summary & Outro
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7 Psychology Rules in UX Design • 7 Psychology Rules in ...
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Relab Studios is a Melbourne based, multi award-winning digital design consultancy with a high focus on data-led UX studies and well-executed visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.
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