126: Michael Rumiantsau: AI’s role in democratizing data narratives for marketers

  Рет қаралды 38

Humans of Martech Podcast

Humans of Martech Podcast

Күн бұрын

What’s up everyone, today we have the pleasure of sitting down with Michael Rumiantsau, Co-Founder and CEO at Narrative BI.
#aiformarketing #businessintelligence #BI #analytics #dashboards #llms #startup
Full episode: humansofmartech.com/2024/07/02/126-michael-rumiantsau-ais-role-in-democratizing-data-narratives-for-marketers/
In this episode we cover:
The future of BI
ChatGPT’s Limitation with Data Analysis
Leveraging Proprietary Data with AI
The Attribution Dilemma in Marketing
Importance of Anomaly Detection for Marketers
And some fun topics like:
Deciding When to Commit Fully to Your Startup Idea
Encouraging Entrepreneurial Spirit in Employees
Chapters:
00:00 In this Episode
00:44 About Michael
02:17 Deciding When to Commit Fully to Your Startup
04:24 Encouraging Entrepreneurial Spirit in Employees
06:40 Future of Business Intelligence
09:37 AI's Role in Democratizing Data for Knowledge Workers
12:23 Simplifying Analytics for Marketers
16:18 Automating Insights for Marketing Teams with LLMs
18:43 Enhancing Data Value with Semantic Layers
21:32 Leveraging Proprietary Data for AI Advantage
24:48 ChatGPT’s Limitation with Data Analysis
28:48 Importance of Anomaly Detection for Marketers
31:14 Focusing on Growth as a Vertical
34:05 The Attribution Dilemma in Marketing
36:59 Finding Actionable Insights Given the Practical Limitations of Attributions
38:40 A Faster Way To Uncover Why a Key Metric is Down
41:56 How to Stop Wasting Hours Monitoring Dashboards and Get Alerts When it Matters
43:15 The Importance of Separating your Personal Identity from your Company’s Success

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