$13 For Restaurant-Style Fine Dining In An Yishun Hawker Center? | On The Red Dot - I Am A Hawker

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CNA Insider

CNA Insider

Күн бұрын

33-year-old Asyraffie Bin Mohamed Shukor is an accidental chef who fell in love with the art of fine-dining cooking while working in the modern European restaurant Iggy’s. When his dream to start his own restaurant fell through, Asyraffie, decided to continue his fine-dining journey in a hawker centre, blending haute cuisine techniques with the vibrant flavours of local street food.
From serving six customers a night in a private fine dining restaurant to serving 200 plates in four hours in a hawker centre, Asyraffie has not compromised in his cooking techniques that brought him fame and acclaim. He serves a dish called Nasi Kerabu, which is unfamiliar to most Singaporeans. Yet it has attracted customers from across the island. So, why are people willing to pay more than $10 a dish and queue for up to 45 minutes for an unknown dish in a hawker stall?
00:00 Introduction
01:01 Fine dining at a hawker stall?
03:15 Cooking Nasi Kerabu with gourmet techniques
06:36 Challenges of running a hawker stall
08:40 Why Asyraffie had to increase the price of his food
10:52 How Asyraffie became a fine dining chef
14:47 Can Asyraffie strike a balance between quality and profitability?
18:56 Expanding his menu and extending opening hours
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Пікірлер: 226
@genosypheus
@genosypheus 29 күн бұрын
this young man has integrity, he will go far and prosper
@jessicaregina1956
@jessicaregina1956 29 күн бұрын
He will close down his stall soon!
@genosypheus
@genosypheus 29 күн бұрын
@@jessicaregina1956 moving to restaurant?
@jessicaregina1956
@jessicaregina1956 29 күн бұрын
Moving to pasar pagi!
@lendleasereit6797
@lendleasereit6797 28 күн бұрын
my impression is he is very honest and candid
@limzhiliang9424
@limzhiliang9424 28 күн бұрын
How frequently will Singaporeans spend $13 for a meal in a hawker centre especially in Yishun? Try once yes, but what is the frequency of repurchasing especially ur serving the same people everyday in the neighbourhood area. Need to know your numbers before doing a business. Calculate your odds
@gabrielwee5188
@gabrielwee5188 29 күн бұрын
What a transparent and authentic stall owner. Respect that he is meticulous in preparing his food and does not cut cost to take the quick profit. Hopefully, more people will take notice of his workmanship and may his business strive. Hope to try his Nasi Kerabu soon.
@stevethea5250
@stevethea5250 23 күн бұрын
@user-vd6iy9xu8r ??
@Marcho978
@Marcho978 26 күн бұрын
This guy understands that being in good health is going to tide him through bad times which may cripple others. That extra bit of strength to lift more, that extra cardiac capacity can sometimes mean the difference between getting over a hurdle to success or falling and dying right then and there. Absolute Chad.
@norizawahab2285
@norizawahab2285 28 күн бұрын
I have tried the Nasi Kerabu. It was sensational. The kerabu was refreshing. A chef with lots of integrity and pleasant personality.
@just88
@just88 29 күн бұрын
I am impressed with this young man's standing on his principle - not serving alcohol because he does not drink alcohol himself.
@sirius1807
@sirius1807 24 күн бұрын
the investor didnt look to his name, its obvious he is muslim
@reikaratnam
@reikaratnam 23 күн бұрын
Kinda inconsiderate
@460Feeguapo
@460Feeguapo 20 күн бұрын
muslims can't drink nor serve alcohol
@smonyboy
@smonyboy 20 күн бұрын
33 already you call him young man. lol uncle already
@imrank9282
@imrank9282 26 күн бұрын
His stall is just a few minutes walk from my house, and lemme tell you, it is WORTH IT, easily could be a $20-30 restaurant dish. Not the most authentic cos he did add some creative flair, but kinda authentic enough and extremely tasty and unique. Go support him!
@YusriSapari
@YusriSapari 23 күн бұрын
totally agree with the value of the dish vs the price
@reikaratnam
@reikaratnam 23 күн бұрын
What a waste of $
@calebwee328
@calebwee328 16 сағат бұрын
@@reikaratnam hater much? See u commenting negative stuff everywhere
@pikepushup
@pikepushup 29 күн бұрын
Respect this brother for owning his food and life 💪 Especially hitting the gym so the body and mind are in peak condition for the service ahead.
@hyk33
@hyk33 28 күн бұрын
ya!! respect his mentality
@aspiringmodernistchef
@aspiringmodernistchef 28 күн бұрын
Just from the techniques (wet brining and the use of weight instead of volume measurement) and advanced equipment (already spotted sous vide and Thermomix) he exhibited, I already have full confidence his food can't be bad. This is one thing I think most hawkers lack, the pride in making food. Most just stick to original (but maybe inferior) methods of preparation but this guy, when he knows of a more superior way of cooking, he seeks to incorporate them into traditional food, to elevate it to greater heights. This alone is worth the price he charges. The pride someone has in a job will come through. Clearly he has that pride when he exhibited his inquisitiveness by wanting to know the why for doing things. This understanding of the why instead of rote memory will make his knowledge more generally applicable to other situations that might call for it. The combination of the above reasons is probably why neither he nor I have seen other hawkers incorporating sous vide even though that is the perfect method to cook large batches of food and keeping food quality consistently good. A very good time management tool as well. Just from knowing how he prepares his food, it already makes me want to visit his stall. I think his problem is a marketing problem. Ordinary people won't know what good food is, much less recognize it. Maybe he can educate people why his food is better, why certain techniques he used make his food stand out, etc. At least for me, because I have above average understanding of culinary techniques and knowledge, I can immediately know how good his food will be without even tasting them. Ordinary folks though, will be looking at that price and complaining before even trying the food, a hurdle and barrier he will need to overcome so that people can appreciate the true value of his food and be willing to part with their money.
@harisrames5152
@harisrames5152 25 күн бұрын
cheapos will always be cheapos cannot change that mindset 🤣
@EcomCarl
@EcomCarl 23 күн бұрын
The story of this Singaporean hawker applying fine dining techniques to traditional hawker food is truly inspiring! It show us the potential for innovation in any culinary space, no matter how humble the beginnings might be. 🍽
@jefferytay3225
@jefferytay3225 23 күн бұрын
Respect for this bro. The amount of hours and effort to be put in.... everything from prep, cooking, the CLEANING up....one man army. It's never easy. I hope you can make it big bro!
@andyhooutdoors
@andyhooutdoors 29 күн бұрын
Way to go young man! Much respect for your attitude and determination. Man of integrity for sure and I hope your business will progress.
@andrewlim9700
@andrewlim9700 29 күн бұрын
This Chef is going to get Michelin stars very much sooner than he might imagine. Perhaps many more Influencers should be eating at the stall in the next few weeks, and consider investing to develop more stalls for South East Asian venues.
@huilintay9275
@huilintay9275 29 күн бұрын
The quality for hawker food is really good. And the way he speaks of his food and advises customers the order to eat the food speaks volumes and pride that he has on his food. The basmati rice and the winged bean salad are really very good!
@snooppy88
@snooppy88 29 күн бұрын
this man deserves our singaporeans support.
@geekroute
@geekroute 29 күн бұрын
hardworking young man. will support him
@lady07X07
@lady07X07 28 күн бұрын
That explained the price. Good quality food served.. will come and try somedays! All the best!
@daddyraffles7083
@daddyraffles7083 29 күн бұрын
Wowww...new element It's time for premium hawker center for quality food serving 👍
@equator2010
@equator2010 29 күн бұрын
Very admirable young man with integrity and work ethic. I wish him all the best and he will get good mentors/ investors
@ji1511
@ji1511 29 күн бұрын
The food quality looks amazing.. I will definitely want to try it. This young gentleman has a good attitude.
@melmelexplores
@melmelexplores 29 күн бұрын
The food he serves is tasty and comes from the heart! ♥️ do support him if you haven’t tried his food before!
@bonix_kurukutoyz
@bonix_kurukutoyz 29 күн бұрын
I learn cooking in a hawker kitchen before. Sous vibe technique is one of it. Keep it up bro! Your doing good 👏🏼👏🏼👏🏼
@kevb202
@kevb202 29 күн бұрын
Great job abang Affie.. Glad to see your notebook still alive.. got it wet many times.. hehe.. More power and good luck bro.. Hope to try it someday!!!! Rooting for your success!!! - Karl B
@tomhardy90
@tomhardy90 28 күн бұрын
Digging that mentality bro! Power to you and proud of you. May Allah increase you in His blessings 🤲🏽 Now I’m going to go and order some soon 😉
@Ivanheim1
@Ivanheim1 29 күн бұрын
I am from the Philippines and goes to Singapore 2x a year to visit my kid. Will go to Yishun and visit you brother and eat everything! :)
@Unazaki
@Unazaki 29 күн бұрын
I’m definitely going to try this next month when I’m back in Singapore! This looks so good and I’m amazed he’s done so many things that u usually only see in restaurants!
@zixianchen9901
@zixianchen9901 28 күн бұрын
Your mindset's so inspiring
@MichaelTanri
@MichaelTanri 28 күн бұрын
respect to you brotha! Not an easy feet running a hawker stall and being in the f&b. Best of luck 🦾
@meloon5876
@meloon5876 28 күн бұрын
Will go taste your food. Love yr great effort. Super young man. So proud of u!
@hyk33
@hyk33 28 күн бұрын
The first thing that caught my attention was his opening statement of going to gym. Fully respect that mentality 😃 !
@dotdotdotz
@dotdotdotz 28 күн бұрын
The nasi kerabu was absolutely mindblowingly good!
@MaryamAmanda
@MaryamAmanda 23 күн бұрын
Honestly I feel like his journey as a whole is so so so so interesting 😂 like you just never expect what he would do but he's just there doing and creating new things 👍🏼👍🏼👍🏼
@sleepyman6598
@sleepyman6598 28 күн бұрын
True meaning of having your own values and being yourself. Salute!
@Herry.Langitan
@Herry.Langitan 28 күн бұрын
Tomorrow surely got long queue. And hopefully it will stay that way👍
@joanthechin
@joanthechin 26 күн бұрын
Thank you for sharing your story! I’d love to visit and try your food, all the best in your craft! 🌟
@Cross291
@Cross291 23 күн бұрын
What a wonderful watch! Bravo!
@janeloh2952
@janeloh2952 29 күн бұрын
He’s really Passion in his trade!!!! Cheers!!!!! Huat Ah!!!!!
@beger4423
@beger4423 29 күн бұрын
The nasi lemak and teh tarik at this hawker centre is 🔥 🔥 🔥
@adnansteady1259
@adnansteady1259 28 күн бұрын
Power bro! Respect!
@nylemaniebo9
@nylemaniebo9 29 күн бұрын
Definitely, quality over price ❤❤❤
@aarong.5979
@aarong.5979 23 күн бұрын
Amazing, will support!
@cqf30
@cqf30 29 күн бұрын
I hope he moves into the CBD one day. A much larger lunch crowd compared to Yishun and I would hazard slightly more affluent.
@MrRazorteeth
@MrRazorteeth 29 күн бұрын
yes! open at amoy or maxwell food centre
@anthtan
@anthtan 29 күн бұрын
Rental would be more though
@Ivanheim1
@Ivanheim1 29 күн бұрын
He chose Yishun for a reason. Maybe its near his place and rental is affordable.
@Onana888
@Onana888 27 күн бұрын
nice one lahh bro, i will support you when I'm in yishun!! support our local hawkers
@nicholascheang
@nicholascheang 22 күн бұрын
Honestly, we have to accept that we have to pay our local F&B businesses the fair prices they deserve. If they cannot earn money, they cannot continue serving us delicious food with the same passion they had when they decided to start. Nobody starts a business to breakeven.
@MSCecilia1000
@MSCecilia1000 29 күн бұрын
Good job! You may try special dish only for certain days to get more customer attention! For example Nasi Kerabu Sotong/Udang on every Wednesday and Friday. (Just little suggestion) Keep it up! Wish you good business always!
@yukisnoww
@yukisnoww 18 күн бұрын
This sounds like a dish I would like but never knew existed. I will give this a try next week!
@samsplayground8646
@samsplayground8646 24 күн бұрын
class bro. might come there later
@patspice5520
@patspice5520 3 күн бұрын
Tried, tasted, highly highly recommended❤❤❤❤
@johntruth1004
@johntruth1004 28 күн бұрын
adding more cooking process = add cost. Kudos when you want to give quality over cost. I hope with this added cost you can still go on.
@alien13579
@alien13579 28 күн бұрын
i don't think he has competition at all he understands that no one is going through that length to prepare a plate of nasi kerabu to sell cheaper than him
@KHobbies_cina
@KHobbies_cina 27 күн бұрын
i love his mom's articulation of words
@FxScaM
@FxScaM 29 күн бұрын
$13 for the chicken variant still ok, but $22? Nw I’m curious to head down and try the food to see if it’s worth the price
@user-uh7im5wd1m
@user-uh7im5wd1m 29 күн бұрын
Skibidi
@keemarotichai
@keemarotichai 29 күн бұрын
its preparation that goes into the food that few appreciate and can understand unless they cook themselves.....hard and challenging dishes...not pasta pizza shite.
@bosansekali898
@bosansekali898 29 күн бұрын
It is a whole fish prepared well. Will cost much more in a restaurant.
@traviskoh999
@traviskoh999 28 күн бұрын
@@bosansekali898 yea, precisely this is not a restuarant, duh
@jacquemjw8292
@jacquemjw8292 28 күн бұрын
It’s the process of cooking the food that takes time and effort. Sous vide for that matter. Of course everyone has the right of choice.
@easypitsy
@easypitsy 29 күн бұрын
I love nasi kerabu, and I like his cooking technique
@tuapuikia
@tuapuikia 29 күн бұрын
Ok. I will go try it soon 😊😊😊
@ArwenCyrilBaxter
@ArwenCyrilBaxter 22 күн бұрын
tried all 3 dishes. It was sensational. It became my go to weekly place to eat kerabu.
@blzy3333
@blzy3333 29 күн бұрын
Can’t wait to try! Looks good!
@psychedelia8240
@psychedelia8240 29 күн бұрын
Hardworking!
@rashminable
@rashminable 28 күн бұрын
I'm going to travel to Yishun for this.
@musicalli1324
@musicalli1324 29 күн бұрын
had nasi kerabu for the 1st time recently at a hawker centre too, did not know i needed to mix the rice & veg. no wonder the veg alone seemed slightly off.
@P37_28
@P37_28 21 күн бұрын
Good food. Hardworking and honest chap. Begins at hawker. Will not last long in hawker, because he will soon be opening his own restaurant.
@kopi73
@kopi73 29 күн бұрын
Very talented... 👍👍👍
@lendleasereit6797
@lendleasereit6797 28 күн бұрын
feel like trying now.. looks dam good
@36MSERIAS
@36MSERIAS 16 күн бұрын
His ayam percik alone look quite delicious. Gonna try his food when I'm in Singapore
@markomarin3414
@markomarin3414 22 күн бұрын
Hope one day this young man open up his own Nasi kerabu restaurant. Love to see young entrepreneurs that so driven by their passion
@ELEKTRARE
@ELEKTRARE 22 күн бұрын
His food looks so yummy 😋 so fresh wow very talented cook 👨‍🍳
@Humanoid38
@Humanoid38 21 күн бұрын
Hello 👋 from Malaysia 🇲🇾 hope to try this nasi kerabu 1 day. All the best 💯
@moltenvanilla5935
@moltenvanilla5935 28 күн бұрын
Will check it out ❤ Jiayou!!!!
@NighaSauce
@NighaSauce 29 күн бұрын
Genius, sousvide lamb for consistency definitely quality cooking methods and you can see his pride in his food.
@Yoginawa
@Yoginawa 24 күн бұрын
Semoga berjaya Bro!
@fdqmstffa8915
@fdqmstffa8915 22 күн бұрын
Steady bro 💪🏻
@e2eni711
@e2eni711 24 күн бұрын
Bismillah,semuga awak terus Berjaya dlm bidang ini,in syaa Allah Aamiin
@kianomics1614
@kianomics1614 29 күн бұрын
Must support!
@theachilles96
@theachilles96 27 күн бұрын
So long as younger hawkers are getting into the hawker scene, it's all good.
@brandofhero
@brandofhero 21 күн бұрын
Happy to visit this shop if I ever do travel to Sg.
@whitepod
@whitepod 28 күн бұрын
respect!
@leslietank.c2501
@leslietank.c2501 29 күн бұрын
Very rare Young Chef will do this in Singapore ❤
@Babyy777
@Babyy777 28 күн бұрын
Lol even the food blogger got it wrong. Yellow nasi kerabu is from Terengganu, Blue is Kelantan. The colour comes from the colour of its ingredients
@aspiringmodernistchef
@aspiringmodernistchef 28 күн бұрын
Hahaha, you would have expected more from food bloggers, right? Sometimes, I even wonder if they are qualified to even be the judge of the food when they can't get the technique right.
@winwinwin282828
@winwinwin282828 29 күн бұрын
How to increase vol if doing it alone?
@jiti5034
@jiti5034 29 күн бұрын
It does not sound that foreign given that Nasi lemak is know challenge is in Hawker setting speed , but depending upon location he will get loyal customer base may be advance paying and booking! will reduce the waiting time!
@hausofyana1995
@hausofyana1995 27 күн бұрын
his smile omagawd
@lendleasereit6797
@lendleasereit6797 28 күн бұрын
deserves more support for that amount of preparation and price.
@user-is7wb9xh7s
@user-is7wb9xh7s 27 күн бұрын
Which Yishun hawker centre please. I like to eat at this stall. Tks
@mzzyb11
@mzzyb11 25 күн бұрын
Well done adik! But just wondering why delivery is $22? a bit much…
@jiti5034
@jiti5034 29 күн бұрын
Grilled Chicken/ Lamb with tangy sauce and that salad... why would people not like it 😀
@lissalow
@lissalow 28 күн бұрын
Catering? Birthday parties, baby's first month, weddings...
@SlowRkers
@SlowRkers 27 күн бұрын
Abit hard for him to focus on those as it'll require him to close his stall for those events which might impact his overall stall image
@exploringwithruz
@exploringwithruz 28 күн бұрын
Ok I’m gonna do a food review on this dude’s nasi kerabu.
@jamo3976
@jamo3976 24 күн бұрын
Fine dining without alcohol is an impossible ask I’m afraid. Hope this hawker thing works out for him!
@s_shaleh
@s_shaleh 23 күн бұрын
Good food at an affordable price. ✅ (Nasi kerabu is indeed hard to find in Singapore. This is the first time I've seen it being sold in Singapore. Usually I'd have to cross the causeway to have it.) Handsome abang hawker. ✅ (Always a bonus. 😜) Near my place. ✅ 😂😂❤❤
@seminky5341
@seminky5341 24 күн бұрын
This is for sure michelin level where the guy inovate and using technique
@tonline3266
@tonline3266 29 күн бұрын
never taste that, but looks delicious
@jiti5034
@jiti5034 29 күн бұрын
Is the sauce cooked or raw? i meant the sauce put on Chicken the other one looks like a cross between a Chatnai ( Indian ) and Sambal
@syazanapaudzi6229
@syazanapaudzi6229 28 күн бұрын
Cooked in a thermomix
@junbabii5621
@junbabii5621 23 күн бұрын
SICKKKKKK
@jintanmanis5000
@jintanmanis5000 28 күн бұрын
Pakai arang lagi👏🏽👏🏽👏🏽👏🏽
@apaini9941
@apaini9941 26 күн бұрын
Yup...!! If u can afford to drink rm15-rm20 coffee at Starbucks , etc etc... U can afford to eat this dish...!
@LordBagdanoff
@LordBagdanoff 14 күн бұрын
Correct it’s all about value and not the price. Sadly most of the food in SG is cut cost…
@kiajoonyong7041
@kiajoonyong7041 28 күн бұрын
So proud of N levels . Last time I was in N levels too
@ECOSAM_
@ECOSAM_ 14 күн бұрын
It's more important than ever to support each other. Buying local helps all of us in Singapore thrive. Let’s do this together! 🌟
@cant461
@cant461 28 күн бұрын
power la bro
@Makkar0onii
@Makkar0onii 16 күн бұрын
The only thing I hate about Sous Vide is there will be a lot of plastic waste. If only there was an alternative to it. Silicon Reusable Sous Vide bag is a thing but it is such a pain to wash especially if assuming, the hawker has hundreds of customer. It may not look or sound appetizing if people know the bag is reusable but washing it will only remove previous cooking, not oil stains which does not affect the taste but won't look nice to people unless people don't see the Sous Vide Cooking part.
@GameFuMaster
@GameFuMaster 29 күн бұрын
so much in life is just about luck. Right place, right time.
@pudanielson1
@pudanielson1 25 күн бұрын
Manglish and Singaporean English is so interesting.
Just try to use a cool gadget 😍
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