Explore 15 user research methods beyond usability testing. We describe 5 scenarios where these methods offer a broad spectrum of insights for a better understanding of users.
Read More: www.nngroup.com/articles/rese...
Watch Next: • Triangulation: Combine...
Enroll in live training: link.nngroup.com/yt-research-...
Subscribe to our weekly newsletter: link.nngroup.com/yt-newsletter
Follow us and stay connected:
Linkedin: / nielsen-norman-group
Instagram: nngux?igshid=Ym...
Twitter: / nngroup
_______________________________________________________
Chapters:
00:00 Stakeholders Don't Always Understand the Full Scope of User Research
0:21 1. Understanding User's Full Context
0:59 2. Understanding User's Initial Reactions to a Visual Design
1:17 3. Collecting Metrics
1:38 4. Creating a User-Centered AI
1:53 5. Validating a Concept
2:08 Check NN/g's User Research Glossary
2:30 View More NN/g Content