Mr. Ed was the true 'Stable Genius'.

A Mr Ed endorsement works for me! The 62 Larks looked better than previous editions, but the 64’s were the bomb.

My first car...2 door white with blue interior. I loved it. Lasted 20 years

Mr. Ed was a persuasive spokeshorse.

Connie Hines was the wife on Mr. "Ed." (I don't recall Barbara Billingsley driving a car until after Ward Cleaver passed away in "Still the Beaver.")

RIP Bamboo Harvester, aka Mister Ed (1949-1968). A horse is a horse, of course, of course, but that is not Allan Lane's voice, of course. Nay. But I love that Lark convertible.

The Lark looked boxy and I didn’t like it back then. But I like it now and would love to own one! Thanks for the memories!

I loved my black ‘62 Lark... it always got attention!

This production has more artistry and content than today's "Closed Course" frenetic chases Thanks for the post of this timeless gold.

Mr. Ed.....what an actor!

I loved my 60 Lark 8 convertible. So fun to drive and got lots of attention.

Drive a Lark while smoking Lark cigarettes. Egad, what a time it was!

Great cars! Straight six, would run forever. Loved mine!!! Dad

Wow, that was a lot of car!

If they can bring back the mammoth, maybe they can also bring back the Studebaker!

A convenient ash tray when enjoying your Lark cigarette.

I miss seeing Studebakers on the road!

The lady was delightful to listen to and look at. 👍

Back when a car was a tank!!

Always liked the Studebaker mid 60's larks wish they hung in there a little longer instead of folding up! but at least they did not go bankrupt . Thanks for the awesome video

I'd like to have been in charge of expenditures for sponsoring Mr. Ed at Studebaker-Packard. There would have had to be one shot at the very least of a Studebaker every episode. I watch the program on Light TV and it's extremely rare to even glimpse a Studebaker. The dealers sure didn't get their money's worth.

Love those Skytop's!

Man, those cars look snazzy. Mr. Ed did a fine job.

I wonder if Mr. Ed could drive as well as he could surf?

The 1962 styling changes were very attractive and well received. Sales of these Lark models was quite a bit better than 1961. 1962 also saw the first Brooks Stevens designed Gran Turisimo Hawk , a stunningly beautiful update of the long running Hawk line. Unfortunately competition primarily from the Big 3 compacts and Rambler was so strong Studebaker sales didn’t get high enough to breakeven financially.

Looks alot better than a Cybertruck, and thats saying something

... and a metal dashboard - so sturdy - that when your head bounces off it - it'll be rinse-and-ready for the next owner. Guaranteed!

Our next door neighbor had 2 Studebakers. Lark and Hawk.

I'll take the hardtop with the 4 on the floor! 😊

I have one on order now...bought mine on line, put down My 69.90 cash dep....

For a moment I thought I was looking at a 1970 Mercedes-Benz 280 SE Convertible....

Love it!

Arnold Ziffel and Eva Gabor once did a Cadillac Coupe De Ville commercial. Can someone find it and post it?

I missed the first two seconds and was extremely confused when the horse didn't show up at all to tell us about the 1962 studebakers

Joanna Barnes is lady in this Lark Commercial

Studebaker was such a fine make. Did not deserve to die.

What a huge trunk. At 0:33 I thought she was opening the front hood.

I don't remember seeing a Lark convertible. Were they rare? Love the video. :o)

Show us tour Lark!

Hoofy. Didn’t need Mr Ed. The Lark is a lark, a beauty without a need for equine introduction.

have a Lark! have a Lark! have a Lark Today!

Love the whole line up! where is the P/U truck ? Thanks for the video.

Too bad Studebaker isn't around anymore. They started in 1852 making wagons.

June Cleaver first vehicle,she even smoked a few just to get away from Ward,Wally and Beaver, must've had something going on with Wilbur.

I never saw the logic in a car company sponsoring a show with a large kid audience...they may be able to nag their parents into buying any number of things, but not an automobile.

Hey, Studebaker Museum..were you ever familiar with the Kliment Brothers' Studebaker dealership in Forest Hills(Pittsburgh area)Pa ? Circa 1954-2001ish. Had many Stude artifacts. Longtime local business. Do you have any of their items ?

I saw Joy Behar but I didn't see Mister Ed.

Her voice sounds like Margaret Sheridan (Thing from Another World). The look isn't quite right, though.

Who's the spokeswoman?

These cars had much more style than today's "cookie cutter" pieces of junk.

Why in the hell did America car companies give up the market?