“Open Up! With Your 1969 Chevrolet Sports Department!” is a Chevrolet dealer training film from the Fall of 1968 introducing the dealership sales staff to the Camaro, Corvette, Corvair, and Chevelle SS 396.
Since this film was created before the cars went into full production, some of the information is incomplete and the cars shown may not represent the production version. For instance, the 396ci/375hp engine is not mentioned for the Camaro or Chevelle SS 396. Also, the Chevelle SS 396 is shown with several features from the ’68 Chevelle that were not used on the ’69 SS 396 (the wheels shown are not the 5-spoke wheels that were standard equipment on a '69 SS 396, polished exhaust tips are missing, the photo of the engine compartment shows a '68 power steering reservoir). It's surprising that the L88 engine (427ci/430hp) is mentioned for the Corvette.
Camaro @01:08
Corvette @07:45
Corvair @10:00
Chevelle SS 396 @10:44
This film was intended for internal use at the dealership and was not shown publicly. This video was created from a filmstrip and companion 33-1/3 vinyl record from my personal collection. This film was not downloaded or copied from another source.
Be sure to check out the other vintage dealer sales training videos that are already uploaded to this channel and subscribe to The Steele Garage to be notified of future content.
Camaro, Corvette, Chevelle, Corvair are registered trademarks of the General Motors Corporation.