Sera Tajima, Host and Founder of The Craft gives an introduction to circular design with 4 global examples of circularity from Apple to e-waste in Brazil.
Chapters:
(00:00:00) Introduction to circular design
(00:05:35) Why design for circularity
(00:07:10) Technical and biological waste
(00:10:21) Smartphones, cost-savings, and Apple
(00:12:20) Shifting to a society that consumes less
(00:14:16) 4 Case Studies
(00:14:36) Recycling plastic waste in the beauty industry
(00:18:14) Leveraging e-waste to build digital equity in Brazil
(00:21:03) Modular headphone subscriptions to reduce waste
(00:22:51) 100% regenerative agriculture with buy-in from shareholders
(00:25:31) Continue the conversation
Join the Conscious Design Movement: ⁠⁠seratajima.substack.com/⁠⁠
Get the Sustainable Growth Playbook: www.the-craft.io/growth
Where to find Sera:
LinkedIn: ⁠ / seratajima⁠
KZfaq: ⁠ / @seratajimapodcast
Website: www.seratajima.com
Business: www.the-craft.io
Become a sponsor: podcast@the-craft.io