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Once upon a time Volkswagen's iconic Beetle sold primarily on its low sticker price, durability reputation and ease of maintenance. VW's new Bug however sells on retro style and a healthy dollop of nostalgia.
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The Bug before us today is the second generation "new Beetle." The Beetle was first resurrected in Europe as a 1998 model based on VW's Golf and A3 platform and then redesigned for 2012 sharing its bones with the MK5 Golf and Jetta. Redesigning retro is always tricky, this explains why the original Bug barely changed over the years and why the other retro-flashbacks like the PT Cruiser and Chevy HHR turned into one-hit-wonders. If you don't change enough, shoppers won't see a reason to trade in Herbie for a new time capsule. Change it too much and you’re left with a caricature. Either way you slice it however, the retro comes at a cost.