Toyota has priced its new 2020 Highlander on the expensive side of the three-row SUV segment. It starts at $35,720 for the base L model, a few thousand dollars more than competitors such as the Chevy Traverse, Honda Pilot, and Mazda CX-9. The hybrid model, which starts off at the LE trim level, starts at $39,320 and ranges up to over $50,000 when fully loaded.
That starting price is $2770 higher than the old Highlander, which is mostly attributable to the fact that the previous base engine, a 2.7-liter inline-four, has been dropped. A 3.5-liter V-6 engine is newly standard on all gas models and it mates with an eight-speed automatic and either front-wheel drive or all-wheel drive for $1600-$1950 extra. Trim levels for the V-6 model start off with L and also include LE ($37,920), XLE ($40,720), Limited ($44,770), and Platinum ($47,970).
The 2020 Highlander hybrid has a new powertrain that uses a 2.5-liter four-cylinder gas engine rather than the previous model's 3.5-liter V-6 engine. It promises higher fuel economy than before, and it too is slightly more expensive than the 2019 Highlander. Hybrid pricing starts at $39,320 for the LE despite the fact that all-wheel-drive is no longer standard. The hybrid is also available in the better-equipped XLE ($42,120), Limited ($46,170), and Platinum ($49,370) trim levels.
Nonhybrid 2020 Highlander models will start arriving at dealerships in December, while hybrids will go on sale in February 2020.
Source: Toyota
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