Cant even tell you how baffled I was when i saw the rear end. Looks like a buick lmao

You guys remember what the X2 looked like before this. I would call this an upgrade

In the past BMW design was all about dynamic proportions and they stayed true to that principle in some models up until the F22 coupé, but now all we are left with are aggressive scoops, creases and slanted headlights. What does van Hooydonk think when he sees an E9/E30/E34/E38 and so many other icons?

I actually quite like this, it looks much better than the previous X2, this is an upgrade

Couldn't agree more with everything you said. And I do work for BMW. I really do hope that we will one day return to the automotive design peak that we had in the late 90s and early 2000s.

Everyone condemns all the new BMW designs, myself included, and for good reason since in the photos or videos they don't look great at all, but when you start seeing them in real life that starts to change quickly. After seeing the new X1 M-sport and the 3 series M-sport with my own two eyes, my views have changed, they look amazing, incredibly modern and unique. As always, change is hard at first, messy in the middle and gorgeous at the end. Can't wait to see what they will come up with next.

Bmw finally made the x2 look like an suv and not a hatchback the old x2 is just a jacked up latest 1 series. suv coupes have their people which is why the x4 and x6 have been in their range for so long. the X2 looks great and making it into a normal suv wont make any sense with the X1 , X3 and X5 already existing

This new X2 is way better looking and much more in line with the x4 x6 series suv.

I personally like this new look. Never cared for the previous generation X2.

The main problem for me of the new x2 is the rear light design, looks too much like a mazda or vw. Simply removing the paint colour between the lights and joining them together gives them more of a straight look matching the rear body lines and bumper.

I was in disbelief, and yet they nuked another model what a shame.

During my childhood I was in love with BMWs, especially the 3 Series: E21, E30, E36, E46… and the coupé variants! Such great sporty, good looking cars with an interior so well made too! And that superb double kidney grid. Premium feeling with class, plus great engines. What more could you ask for? I got the chance that my father had a few. I was dreaming to buy one for myself too in the future. Then the years went by and since I became an adult, and can finally afford one, each new model is more horrendous than the previous one it replaces. WTH indeed :(

I think BMW having all cars looking very different from each other is a good thing because my complaint with newer Mercedes and Audis that they all look like Russian doll versions of other cars in their lineups

Much better looking exterior and interior design than the previous gen, amazed that most of you prefer the older one

The x1 looked muscular and confident, this x2 looks like the lanky brother trying to impress and failing.

It looks like photoshop gone wrong.

I actually Love it. It's definitely an improvement from the previous Generation IMO. The Tail Lights are definitely different- but overall I think BMW did a Nice job!

I might be in minority but I love new X2. Previous X2 was such a bland and unnoticeable car. New one has personality and will turn heads and I think that’s what they were going with.

I like how the tremendously horrible huge square in the middle of the front grill is hidden through obfuscation in the promotional video. Like, they aren't proud of their designs either, but in interviews and conferences they pretend they are, and that's revolutionary design.

The problem with these designs is that people are still buy them and by people I mean the Chinese. Over 1.8 million car sales there in the last 3 years so can't blame BMW for skewing their car design to what their biggest market want.

Who is designing BMW's now? They're trying to be edgy in a very distastful way.

Guys I think there might be something wrong with me! I think the rear end looks good….. Should I seek help?

Just bought a 2022 M240I which is an incredible all round car however as mentioned very few bottoms which drives me crazy at the moment, case in point yesterday it was very humid so just wanted to turn the AC on -where the hell is the AC button? It’s in a AC menu ? Cannot believe all manufacturers while driving think this is a good idea. Also has this ridiculously dangerous proximity sensors which if changing lane or similar vibrate the steering wheel which feels dangerous at best - seems to turn on after car is turned off automatically. Hoping to get all these coded out as otherwise stunning car

If the previous X2 i was "beautiful" then the 2024 X2 is gorgeous!

Nice critic! been waiting for your video since yesterday!

Hold up my friend…. The x2/6 all get a more angular hexagonal kidney grill, where as the x1/3/5/7 are more rectangular. Also x2/6 have m sport standard

Still the sales are through the roof, much higher than before. Whatever they’re doing, a lot of buyers like it.

The previous X2 came as AWD or FWD. The one you have in the photos is an M35i so its an AWD. Same goes for this X2 it will be AWD or FWD.

I love the "what a time to be alive" which means "wtf is happening"

You're crazy man, the old X2 looks like a cheap hatchback from the 2000s, the new ix2 is visually modern, aggressive and with totally harmonious design elements, the only design flaw is that I believe it could be a few inches bigger. The criticisms of this car say more about the critic than the car's design.

BMW and their goofy ass designs

I like it because I like any car design

And you still didnt talk about the BMW Concept Touring Coupe...

The new bmw cars looks so modern and cool Love them

Instantly the Pontiac Aztek came in my mind 🙈

As an owner of a 2019 BMW X2 M35i, I would not ever consider upgrading to the new model. BMW took a year to design this monstrosity. Some people may not like the original X2, but guess what, at least it was original and had its own personality. Great video @Bemli

The new X2 is Best Design ever ;)

Everything is turning corporate. Lifeless, sectioned, repeatable, cold, static. It sucks.

The bimmer no one asked to come back

560L trunk is nuts though! That’s is 5 series touring trunk size!! 😅

The front grill became a Skoda 😂😂😂

Modern BMW design language won’t age well.

BMW is so hit or miss with their designs. The Z4 and 8 series are gorgeous but then they make vehicles like this and the IX, which are ridiculously over styled.

I love the circular fog light on the last generation of BMW SUVs ! It made a fun signature ! The new one is... a new BMW, nothing to add...

Looks much better in my opinion, the previous one looked dated when it released, looked like it could came out 5 - 10 years earlier. Glad they are trying to and are not stuck in the past like Audi. The latest A3 doesn't look as refined as its predecessor but also lacks much evolution.

Emotional and sensual car design you refer to exists only in memory of a certain generations. For younger generations E39 is no different from DX corolla or Nissan Sunny -- just old. No ordinary car like this is designed for car enthusiasts. They are made to connect to new and next generation. Esthetics on the details are aquired taste but two most compelling visual aspects in car design are stance and presence. Those are the two things you judge first time you see a new car. So I think we should see it live first.

the design looks extremly nice to me the rear however doesnt look anything like a bmw but i still love it

Im convinced someone is trying to ruin bmw from within. These designs are not only ridiculous but baffling

Why over? I think it looks great. The only potential issue could be that it appears quite different from older BMW models. When you ask people who aren't particularly car enthusiasts about the new BMW design, they almost always say, 'Wow, it looks awesome.' This also proves their sales data; they are generating more revenue than ever before and attracting customers who previously didn't favor BMW. They may lose a few existing fans, but believe me, once you're a BMW enthusiast, you tend to stick with BMW, regardless of the design."

To be honest I think BMWs in the 2016-18 period looks exactly good, some straight lines and some rounded, just perfect

i think the new design looks nice

Bembli, if we analyze the proportions and shoulder lines from the X2, is it an Urus wannabe, with a copy/paste rear lights? All I see is a lack design cohesion and more of a: ‘what if?’ But trying too hard, maybe 2025 can bring a new chief designer with new design language that’s very much needed, I’ll say it again, they urgently need a Bangle 2.0 era, but not Bangle himself, someone with a way different feel/vision

I think this may be the end for bad BMW design actually. This is one of their last cars before the whole Neue Klasse ethos takes over.

What is going on with BMW…. Too many models and clearly no time left to spend on decent design. The 3 and 5 series are the only 2 models that have some remnants of BMW design. Lazy design in all these confused models being offered. I just bought a new Range Rover Sport and the design detailing is gorgeous with strong historical design cues. BMw…. Sack your design team…. It’s embarrassing that a new company like Kia are way ahead in their design and execution

i think that the older bmw looked better ...more elegant...but this x2 look good in my opinion. And I like mostly suv coupes more than the normal one.

The new BMW lineup isn’t going to age as well as the early 2000s lineup for sure.

BMW E89. Best looking even with top up and down. Bring back that designer.

I have just ordered the ix2 and to be honest in my opinion it is best looking electric vehicle on the market today, a refreshing change from what is currently on offer, including the BMW models.

WTF? The new X2 M35i is looking great, much better than the old X2, progressive design

I LEARN FROM THE BEST...................I LEARN FROM BEMBLI AND MR FRANK STREPENSON................................THANK YOU GENTELMEN.

I am so amazed that the Beemers are so scared of new designs… life is about embracing change and this is a very good change for BMW. I love the new large grills and sculpted exterior. Hyundai and Audi have been way ahead of BMW. They are finally catching up. The new X2 M35i is their best new design

The front ist really beautifull. I hated the circular fog light in the previous models. It looked like a foreign body in this design. The side view ist realy nice too, i like the suv coupe formfaktor. But the rear end design is out of the question. There i`m with you. The diffusor is to massiv like a bubble , the massiv vertical area with the logo - no dynamic, it looks like the BMW E83 and the spoiler looks like it was glued on later.

Audi Q3 Sportback all day over this. At least it makes my old beamer look much better.

Does look better than the predecessor imo though I would always take G42 230i RWD

The rear tail light shape is a miss. I think they should smooth it out and have the crooked lines hide inside the light cover.

BMW, your fired!!!!😢

I think it looks way better than the older X2. The older one was looking super old

Lower proportion of the rear looks like it would be a good pickup truck design

Also I love that design of u12! Best of all new models (g60 5 series I like less, u11 also looks more simpler)

This bmw designer guy. Vertical grill was just a start to ruin my once favorite German automaker. This is madness. Absolute madness

You're always complaining, let's see you design a car from scratch

What kind of gasoline does this take? Is it only premium?

Golden era is over, and now we have the diamond era of Artdeco design from BMW. I’ll take this over previous X2, which only looks good in M Sport trim.

It looks like someone's bad joke, but BMW was real about it, again. And the worst thing is that people will but this shit because of the badge only.

As a owner of an X1 M style, 2012, I wont change for a while :))) maybe with an X5 2016/2019 ...they messed up with the cluster/dashboard. Nowadays, they put a tablet all over the place an named it a car...it is not, its a damn computer that takes away your pleasure to drive. I was thinkin that the reason is why they do all this high tech updates on cars is that you will have to a pay a monthly subscription to them to have option, vented/heated seats, ac and so on..maybe I am being wrong but...

I’d say the design matches what manufacturers are selling their cars as. Disposable items. White goods. There’s literally nothing that differentiates this from a washing machine, except that the latter will last longer.

Do not forget to say that whole BMW X2 team got payments as nothing happened and were not sacked.

This handwringing about cars taking on a more "geometric industrial design look" is ridiculous. It's like complaining that car design died when Giorgietto Giugiaro introduced origami styling via the VW Golf back in the 70's because "cars are no longer sensous like the E-Type". 🙄

I'm totally agree ❣️👌🏼 It's so sad what's going on with the German car manufacturers, except Porsche ❕ Love from Berlin 🇩🇪 Ramsi 🙋🏻‍♂️

Rear quarter view reminds me of the pontiac aztec

How will this fit when Neue Klasse design gets spread out?

The 2024 BMW X2, a car catering the taste of Chinese customers 🤓

I actually like this car.Unfortunately I can not afford it.I really can’t understand why there are people who don’t like it.The rear end has to do with aerodynamics also.People who criticise like this can’t enjoy the life!

What Kia is this?

I don’t hate it honestly

Just an opinion, I disagree with nearly every point you made. The old 2 looked like every other suv out there - Mazda and Hyundai come immediately to mind. This new iteration is stunning and I cant wait to check it out in person.

To be honest BMW is leading the way when it comes to design remember the ×6 design came with a BMW and the other manufacturers couldn't wait for 5 years to have they're own..

The giant black square sensor glued on the center of the grille is just absurd. It’s mind boggling to me that BMW couldn’t figure out any sort of better solution to this front sensor placement. The fact that it’s also present on the new disgraceful 5 series just shows how little they give a crap.

Sf90xx video?

Everybody is an expert on everything on youtube 😂

Fire the BMW Design team and the executives that approved them.

first time seeing this car and all I can say is "what the fuck?"

Previous X2 was one of the best design BMWs. The new one is so angular and boxy and no harmony!

Am a BMW die hard fan but I must confess the previous X2 like the 2series Gran coupe are hideous! imo.the 2024 X2/iX2 am Loving!.

I was so looking forward to your review of the new x2 😂 i really like the new x5, i don’t get bmw design anymore

This guy dont know what Design is ... the New BMW X2M SUV Coupe looks like cool 😎

This thing is so bad that I’m convinced BMW has been trolling us the last few years with an inside joke about how ppl will still stupidly buy their products no matter how ugly they make them

I am not so pessimistic. I think the front and side profile look modern, and emotional wise at least on par with the previous X2. The only thing I think is questionable is the rear. In my opinion the rear designs of BMW's belong to the best in the industry. However with this X2 and the M2 BMW I think BMW could have done a better job.

Could be from any carbrand, looks boring. Miss the old BMW design from the F Serie

Maybe BMW hired Chris Bangle to come up with another lemon!