[2024 Strategy] The Measurement Marketing Framework
Рет қаралды 362
Күн бұрынMost companies start using measurement tools (like GA4, Tag Manager, etc.) WITHOUT first having a measurement strategy in place. Your strategy should be guiding how you use your tools... Not the other way around. In this workshop, we'll do a deeper-dive into a strategy you can immediately start to implement in your own organization.
Want to build measurement muscle on your team?
measure.tips/getacademy
@Athror21 4 ай бұрын
What is the difference between ACT and ACE?
@MeasurementMarketing 4 ай бұрын
Great question! In spirit, there is no difference. A.C.E. was "Aware, Complete, Engage" but when we teach forecasting we teach A.C.T. "Ask, Consider, Transact" so it made sense to just keep one model that could be applied for both. As long as you're measuring the start, end, and at least one point in the middle of a user journey you're good!
Stanford Graduate School of Business
Рет қаралды 39 МЛН