One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” Online donor acquisition is essentially about creating new relationships with people by getting them to donate during a specific moment or campaign, or by acquiring emails (and the permission to keep the relationship going) from people that may go on to donate to your organization in the future. The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time.
Resources from the video:
www.wholewhale.com/tips/22-wa...
Google Ad Grant Course:
Wholewhale.com/adgrant
Digital Fundraising Course:
wholewhale.com/fundraise
USO Podcast:
www.wholewhale.com/podcast/10...
Facebook Fundraising:
www.wholewhale.com/university...
Facebook Ads:
www.wholewhale.com/tips/getti...