Рет қаралды 80,556
Hello everyone! Welcome back to Fast Lane TV. This video is about "3 Reasons Why People Don't Buy a HARLEY DAVIDSON Motorcycle".
Harley Davidson is one of the all-time American greats. But as time goes on their sales continue to decline. Now many say that it is because of millennials but that is just one of the reasons why the company is slowly going under.
Harley- Davidson has not been having a good year. CNBC reports that investment firm Alliance Bernstein downgraded the Milwaukee motorcycle brand from "outperform" to "market perform" in a note to clients earlier this week. In light of the fact that total sales were down 1.6% and US sales were down 3.9% from the previous year, this was a surprising development.
According to Alliance Bernstein analyst David Beckel's statement, "our research implies the younger Gen Y [Millennial] group is adopting motorcycling at a considerably lower pace than preceding generations." "Gen Y is getting old enough to be a significant 'pre-family' cohort of riders, while Baby Boomers are rapidly giving up their cars to the smaller Gen X demographic."
It's undeniable that millennials as a whole have been sluggish to accept motorcycling, but does Harley-Davidson have a problem with this demographic? First, let's examine what Kimberly Greenberger, an analyst at Morgan Stanley, said to Business Insider.
"I believe this economic crisis has left a deep emotional wound in our psyche. At the time, it had a profoundly detrimental effect on one out of every five households. What's more, I believe you have an entire generation with permanently altered spending habits if you consider the kids in that house and how long and deep that recession was."
There's little doubt that the Millennial generation's purchasing habits have been influenced by having grown up during a recession, but this isn't the full explanation for why young people aren't interested in Harley. Harley-Davidson is a luxury brand passing itself off as a brand for blue-collar, working men. It's a brand name commonly associated with the middle class, but have you seen the prices? Prices for a Harley-Davidson motorcycle are comparable to those for luxury brands like BMW and Ducati. Are there really any experts scratching their heads, wondering why we don't want to spend $20,000 on a motorcycle, given that we (speaking as fellow Millennials) are a generation notorious for not having any money?
👇 Please
╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗
║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣
╠╗║╚╝║║╠╗║╚╣║║║║║═╣
╚═╩══╩═╩═╩═╩╝╚╩═╩═╝
HERE!
/ fastlanetv14
Join this channel to get access to perks:
/ @fastlanetv14
Hope you enjoy today's video, Please show your love and support by just liking and subscribing to the channel so we can grow a strong and powerful community.
Activate the 🔔 beside the subscribe button to get the notification!📩 If you have any questions or requests feel free to leave them in the comments below.
Thank you for watching and see you in the next video!!
Much Love Peace and Blessings.
#harleydavidson #motorcycle #failure Channel Support Links Below 👇
🙏🏼Website: www.FastLaneTV.com
🙏🏼Amazon Prime Free Trial: amzn.to/3GAVVxE
🙏🏼Prime Video Channels free trial: amzn.to/3CjkIUK
🙏🏼Prime Video Free trial: amzn.to/3QcHiUD
🙏🏼Amazon Mobile App: amzn.to/3G5k4Li
🙏🏼All-new 3 months free Kindle Unlimited: amzn.to/3ZbgCHN
🙏🏼All-new Fire TV Cube: amzn.to/3WGOta3
🙏🏼Try Amazon Fresh - amzn.to/3QaKJuR
🙏🏼Try Audible Plus: amzn.to/3WZ0rvp
🙏🏼Create Amazon Business Account: amzn.to/3QaLMeh
🙏🏼Create an Amazon Wedding Registry: amzn.to/3Gb3XMA
🙏🏼Amazon Prime Student 6-Month Trial: amzn.to/3Iklp3G
🙏🏼Try Audible Premium Plus and Get Up to Two Free Audiobooks: amzn.to/3X0UvSx
🙏🏼Join Amazon Prime Music - The Only Music Streaming Service with Free 2-day Shipping - 30-day Free Trial: amzn.to/3ZafoNd
🙏🏼Create an Amazon Baby Registry: amzn.to/3vxpZ7a ► Fair Use: Any third-party content used complies with fair use and is transformative in nature with added meaning and commentary for educational purposes. However, if you would like your clips removed, please contact us and we will get it removed.