Brian Maxwell - Sales Coaching Videos "How to Sell Without Being Sleazy": selling4success.org

This video is underrated

Dude, I just got a job doing car sales and Im watching all these videos like Im studying for school. hahaha Good stuff Brian! =)

Brian I went to a car dealership today and the salesman could really benefit from your training video. He did everything you said not to do.

Brian this is an awesome video. I wish I would have watched it sooner. I appreciate what your doing, keep it up! The sale is made or lost in the first minute of meeting a customer. This is so on point, and this is what we call "The Basics" at my dealership. #motivated 💯

Thanks Brian, I’m a spa pool sales manager and first thing tomorrow morning I’m giving your speech to my team!

I' love your videos bother. Keep them coming.

You are very well spoken. Great video. Cheers.

Just tried this word track for the first time, it worked like a charm!

Thank you Brian! Great nuggets of info

Thanks Brian for the great tips! Liked and subscribed 😁

Good advice. I'm just starting out. At times it's discouraging trying to sell a vehicle. This is motivation.

As always Brian, I learn a lot from your videos. You make them easy and relatable with the psychology behind it. I understand your videos. You helped me see the perspective that we are the "owners" when we greet the customer bc after all, we're on commission and it is our business. And you helped me understand that with owning my own business I am also selling information before the customer wants to see all the cars. Thank u Brian! -Jackie

Thank you for the great Advice.

One of the Best videos on here about car sales!! Good Job!!!

This is great! Thank you Brian! New to the automotive industry looking to make some noise!

Your the man !

I love the content Brian! I'm a Sales Professional at Pike County Ford in Troy, Alabama. I've been in the business for 5 months and I appreciate what you do!

@ Brad Harris Hey Brad, the uncertainty of the money only affects those who are lazy and use to sitting in a job that requires little to no thought which is why they pay little to no money. My brother there are 2 types of people...buyers and sellers. We all are buyers but if you look at the people who make money they ALL sell either a product, service, or idea. Also the so-called security or a guaranteed check is an illusion. Anytime you can be fired it's not guaranteed and most of those types of jobs are low paying. When you realize the trap of J.O.B (Just Over Broke) you must also realize that the world doesn't care if we are nice, caring, spiritual or anything. The world only wants to know what's in it for me. This means you have to be committed to building your ability to communicate and overstand the psychology of selling. It's nobody's responsibility but ours to develop our skills. Look at how many people got the so-called guaranteed check, worked 40 years, and retired with nothing. You k ow where that road ends and worst case scenario if you give up is you will ALWAYS be able to find a low paying so-called guaranteed check to get. But if you commit to putting in the work and paying the price you just may find your shine. Remember if success was easy everybody would be it. It requires you to commit whether it be 15, 30, 45 minutes a day to YOURSELF to build your mind because F.E.A.R (False Evidence Appearing Real) destroys dreams when in reality the fear is what should be feared. Go for it but realize brother that to get what you've never had will REQUIRE you to do what you've never done. I hope this helps bro Brian

Amazing thank you Brian

you are the best salesman i have came across on here so far. thanks for the tips.

Nicely done,big step if you take it, everything will move forward, sure thing.. Thanks Brian..

Thank you sir

Love these videos... makes it so easy to face a sales man when you how they want to "control you" in advance :-)

Top quality information - you are 100% correct.

Wow. Great info!!!!

This dudes got it down. Im bout to start my job as a car salesmen at VW. Im 21, first sales job, and i have watched many videos on youtube just for some tips before i start training, and i can say that everyone of them has SOME good lines and pointers. BUT, at the end of their videos, they just seem like sleezy fucks, this dude, is fucking legit. Thats a louisiana man if i ever seen one with that southern hospitality

Thank you Brian

Excellent sales advice. ❤

We’re not in sales, but indeed your method does give us insights on how to break the “ice” with proper epitome 👍

Excellent content!!! You can sell more with the illusion of low pressure. Put the ball in the customer's court with the right questions. NOBODY likes pressure. EVERYBODY is expecting to do battle. Take that apprehension away. Make it comfortable, light hearted, but keep it professional and courteous. Subtlety is the key

Brian you brilliant thank you !

I’m only 17 and I have great personality skills I could start a conversation with anyone. I love cars I also love selling things for profit. When I graduate from high school I’m going to find a job at a dealership while I’m going to college after I get my business degree with the money I have saved up I’m going to open my own dealership. My dad has no faith in me and tells me I’ll amount to nothing in life bc I don’t get the best grades. I hope you guys support me and my dream to turn it into a reality. You never know I might sell you your next car 😂

Refreshing to see someone with so much passion about the car business. Great video. Thank you for posting.

I'm surprised you don't have more subscribers, your perspective is very thoughtful and educational

Brian I’ve been in the Business for 5 years I just wanted to say I really enjoy this video Thank you for making it

Apb style!!! LIKE A BOSSS!!!

Brian I just want to say Thankyou for your good heart giving away what i needed to be a salesman

"What can I help you find today a car, truck, or van?" "Is their a balance owed on the car you will be trading?" "What did you like most and least about the car you will be trading?" Great soft close after the test drive ask them how they would feel if they woke up in the morning and the XYZ Car their looking at was in the driveway, they will tell you. These are some good questions. You would be surprised how many will say "Mark, I would love it, if the payment is right, but I need a roof rack on the Subaru."

What's on the floor mat @my door: Wipe Your Feet. 😄

Appreciate it

Dealers need to listen up!

I’m always impressed when I listen to a TRUE professional. Thank you Brian for sharing your wealth of expertise and experience with us. I’m interviewing with a car dealership and making a career change so I feel like this is a blessing I was supposed to find today. I’ll be sure to check out more of your content.

Brian knocked that presentation out of the park farther than Barry Bonds.

You are very good!

Thank you Brian 😊

great vid

Excellent! What duo you do once inside? Ask qualifying questions? Dio you have a follow-up video to th one

Man, one of the top salesman at the company I’m working, always says how are you doing?

excellent information and training. as a brand new (6 weeks) all good training is invaluable. Thank you brother. I'm in this to crush it

Green Pea here again! It is funny, when I try these techniques and they work, I think I understand then and have them down. Then I go back and watch them again and find out that while did implement most of what was taught, I missed a part. All right! I'll do better next time. BTW, what missed was, "Which one of our vehicles would you like some information on? It still worked out and I made my first sale, but I could have done it better and will.

In Midland TX giving a busness card is a dismissal slip. All the rest makes sence

Mr. Maxwell, thank you for your videos. I am just starting in the car business sales, and I got cold feet, I am nervous, but with your videos I am trying to learn the ropes. I have no experience selling and I got to make it in this field. I cannot fail, it is not an option. I want to succeed and be an excellent sales woman. But I don't want to be pushy and pressure the customer, but build rapport and confidence. Thank you again, and if you have any words of encouragement or tips, specially on how to build my confidence, please share them, they will be most welcome.

‘Transportation doctors” boom 💥 💥 💥

Hey Brian, i just found your channel and subscribed! Your videos are extremely informative and pump me up to sell! I am actually getting ready to apply at my local Ford dealership and i am kinda nervous about it. I am a people person and can draw attention and make customers feel comfortable. Ive never been in a commission job. Im skeptical on the security of the job and paying bills and im also used to a 40 hour work week. Can you give me any advice on what i may be getting myself into?

I'm the green pea of the business. I need these videos for guidance!

Wow, wonderful stuff Brian, my only question is instead of saying how can I help you do you have an alternative wording into this question?? Thank U

Ian Brown I appreciate your comment but what is your point. You watched it too. Are you here to make it known you disagree or do you have something better to help somebody. I get tired of you folks who come to others channel to TROLL. If others like it and you don't just leave. But I run a very successful business with thousands of sales people who disagree with you. Does that make them right and you wrong...No. it's all perspective. If you are trying to just bring negativity your point has been made. Now do you have a better method to share? If so post the link if not thanks for your insight

do one on cold calls!

I appreciate all of your advice. ALL OF IT. I was wondering if you had any phone confirming tips. Seems, lately, I have been making appointment after appointment....however, they won't confirm no matter how much effort i put toward it. It is super frustrating. I'm trying to figure out if Im misusing my words or.....what? Help me please!

Hey Brain! I work in a global car exporter company and we have to sell cars over phone , so the second thing we say after "hello Mr/Ms. ABC" is "how are you?" so can you please guide me what should I be saying something else instead of this question? As you have mentioned in your video not to ask how are they which leads them to thinking of negative events if they have gone through the day! So what could be the other question instead of "How are you?"

This brother no what too say. I'm allears

Never ask closed ended questions that can be answered with a 'yes' or 'no.'

Hi, I'm Arhin Maxwell from Ghana, I'm a university graduate with no job so I decided to take pictures of used cars in some garages and advertise them online by adding a little amount to the price given to me. How can i convince my callers to to the garage to check the car?

The internet is changing all these sales tactics...

Dude sweatin like he about to go greet some customers....

"Can i help you?" From my research this is the WORST question you can ask as a sales rep. "What can i do for you today?", "how can i be of service to you today?", these are questions that cant be answered by short/simple "no".

First month I’m at 12 what’s a good first month

How have you been brother?

A business card is a ticket to leave .. how about you ask them if its ok to send them your business card through text or email... that way you can contact them for some follow ups .. i mean still have a business card but just use in some occasions

What if they really don't even know what car they want and they want to look around

,love to have a beer or a meal on me great stuff i do it everyday here at my dealership

Just Found You Brian.. Great Videos, and Like Your "Giving" Attitude, Experience and Advice. Will check out your www.SPOAR.US Website. Thanks

You're suppose to say, "Hello, what brings you here today?"

that's 1990 selling and training, customers are too smart now when a customer arrives at your lot you should spend a minimum of 5 to 7 minutes talking about everything other than cars or yourself talk about them. make a statement about their hat, their shirt the type of car they drove up in Etc. and then go in with by the way I'm sure you're not here to talk about whatever you just got done commenting about that lead you right into a personal relationship with them. That's how you do it they will let their guard down after you built some rapport that came from normal person-to-person Chit Chat this technique is foolproof.

chuuch

You have a reverend's voice. I low key could see you preaching. Lol loved the video and advice though.

Brian, the Background MUSIC in NOT Necessary. (Distraction Subliminally)

As a customer, I'm gonna say, "every sales person and every dealership has their own idea on what works and what doesn't work". "And every salesman that sees any tip from all you KZfaq gurus, feels like he has found the new holy grail to sales". Now, here's some advice from a customer: Most of your customers are probably bosses or working class people. What do they have in common? They supervise workers, or they are working men/women. Do you want a rapport with a customer? identify with that. Be out their with a broom or a shovel; sweeping the lot, or shovelling snow. Be polishing tires or trimming the grass. There's a lot of psychology to this. Don't be sitting around waiting for a customer. People like to see a person work for their money like we do. Everybody likes to see a hard worker. It makes you feel like they are earning their money. In this day and age it is getting tougher to make money all the time. We work hard for the little that most of us get. The customer identifies with a person working for their money. Bosses and managers respect a person who isn't idle and shows some enthusiasm for work. From a very early age I found that to get something from my parents, I make sure they see me doing some work that wasn't asked. Or I got help from somebody due to them seeing me work hard. A waitress that is busy and appears to work hard will get bigger tips. It is psychologically hard to walk away from, or not give-in to a hard worker. Most people are drawn to, and respect hard workers. People in power will see and respect a hard worker. Hard workers are instantly forgiven at their jobs for things that don't work out, or things that go wrong; I've learned this in my life. The fastest way to be accepted into a new work environment, is to be a hard worker right off the bat. Put a sales business on each side of the road. Put a couple of sales people out there working and doing something on one side, and have two guys idly walking around the lot on the other side, or nobody to be seen; see what happens. This works well within the competition of sales people in the same business. Knowing what I know about this simple bit of psychology, you wouldn't see me lazing around inside an air conditioned building; not if I know the trick that gives me an edge over the next guy. 'You know why this isn't thought of yet? It's not an easy thing. IT'S WORK!! Put a bounce in your step. Don't dawdle; walk with meaning. Build a rapport with the customer before he even sets foot on your lot. I've watched some of the guru sales professional speakers on KZfaq. As they speak, over 75% of those salesmen are slouched in their chairs. They are overfed and tired looking. Of course, a lot of those dealerships have created an environment of low morale, so the sales people aren't all to blame for slow sales. And if you aren't going to compensate them fairly (commission wise), you're swimming up-stream with that idea.

So you’re saying bring them inside within 1 minute of meeting them ? You haven’t landed them on a car, not demo, no walk around ? How are you gonna sell them something they haven’t smelled, driven, got emotionally attached to ? I hope you simply forgot those steps. If not, this video is useless. You can sell someone a car they haven’t seen or driven. It wouldn’t make sense to get them inside and then bring them back out to land a car then bring them back in to paler a deal. I’m sure some guys would like to “ qualify “ some customers but that’s not good business.

Wow never seen a black guy do this only the white guys seem to make these vids

All consumer s low ball dealers