360 Deals Explained: Is Signing a 360 Record Deal Good or Bad?

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360 Deals Explained: Is Signing a 360 Record Deal Good or Bad?
A “360” as it’s called in the industry, is when a recording label not only takes a share of the artist’s music sales, but also a percentage of revenue from other ventures, such as concerts, merchandise, television appearances, or publishing. This is all in the goal of recouping what they “spent” on breaking a new artist and launching their career.
At first glance, one would think this was a rotten deal, and unfortunately, it can be if you aren’t careful. But there is a method behind the madness. A record label could spend an exorbitant amount on studio time, music videos, wardrobe and makeup, public appearances, and more. It all adds up in the end, and they aren’t always making back a profit just from record sales. A record label is basically taking a gamble on an artist's success and increasing their odds of winning by profiting through other sales besides music.
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Пікірлер: 34

@IndieMusicAcademy 5 жыл бұрын

Do you think it's wise to sign a deal where record labels can take almost everything? Is it worth the potential fame and fortune?

@boxingshifu 5 жыл бұрын

Lion Bold Records if you plan to take full control over your career, then it’s not a good idea to sign that type of deal. But as you said, if the label basically made you, then it would be only right to pay them their piece of the pie so to speak.

@IndieMusicAcademy 5 жыл бұрын

@@boxingshifu Very well said. I think I'll expand by saying that some artists have the ability and desire to manage themselves, and others want nothing to do with the business side of their music.

@boxingshifu 5 жыл бұрын

Lion Bold Records very true. Do you believe an artist should have a balance though especially seeing the control we have in the process these days to getting where we want to get to with our music?

@IndieMusicAcademy 5 жыл бұрын

@@boxingshifu I absolutely do. There are so many free/affordable tools available to us today that with a little bit of extra investment (whether it be coaching, trial and error, watching tutorials like these, etc.) that an artist can stack the deck completely in their favor. The biggest difference is timing-long game vs short game. It's very attractive for artists to want to play the short game: getting signed ASAP. But I believe that the long game will be much more profitable if you are willing to grind out 2-3 years of strategic hard work and audience building. And you don't have to go it alone either-that's what Lion Bold is all about and why we shifted from being a record label only to an artist development company: To guide artists play the long game and set themselves up for independent success.

@48hourrecordsteam45 4 жыл бұрын

Ryan Waczek // Lion Bold this the things..redord compAnies take so much risk...and their resistible fornthe artist career .... The only thing bad about the 360..is the artist shouldn’t have to pay for anything out of their royalty payments .. The label should recoups without touch in the artists pay

@TheOriginalCasualT 5 жыл бұрын

Signing a 360 record deal is not a TERRIBLE DEAL its not a GREAT DEAL but it sounds like a GOOD DEAL. I thought an artist was giving up 50% or more of his earning to a record company. I would take a 360 deal and my Lawyer and I will negotiate the best deal possible for a short period of time. To me the up side is they will promote my music and help me build my brand, and I will be able to see the world on there ticket to help sell my music, I'm willing to sign that deal. As a independent artist I can't compete with the big labels, and I need RADIO. The deal maker is I don't have to part ways with my PUBLISHING I am a WRITER and I have my own Publishing Company. so to me I would sign a 360 deal, SO THANKS AGAIN..... LION BOLD... for explaining the 360 deal.

@IndieMusicAcademy 5 жыл бұрын

I just wanted to be clear: a record label can take far more than 50% of the music cuts, but from other sources of income in a 360 deal (also called ancillary income) the cuts are much lower as I described in the video. But even though the label can take most of your music cuts, if you are creative about diversifying your income streams, you can end up making even more from non-music sources down the line. And like you said, labels give you RADIO!! You're right on the money man, best of luck to you as you continue your journey.

@nelit708 4 жыл бұрын

Wow this was so helpful and educational! I want to be a singer/songwriter/producer and I know there’s so much I needa learn about this industry. You just earned a new subscriber😁!

@IndieMusicAcademy 4 жыл бұрын

Thank you Neil! So glad you found me. Thank you for subscribing, it means a lot!

@Baghuul 3 жыл бұрын

I think 360 deals are amazing, it gives a lot of smaller artists a step forward. Money management is key to any profitable career.

@nottodayimbusy7146 3 жыл бұрын

They are good for the short term but long term it screws you cause can't really be your own boss

@KayoMonei 2 жыл бұрын

Yeah I’ll take a short term one just be smart with the money so you can pay them back

@alphagonzalez93 2 жыл бұрын

I wouldn’t mind splitting all my royalties 50/50 meaning 50% for me 50% for the label . If they 100% funded my projects. But maybe that’s unrealistic.

@IndieMusicAcademy 2 жыл бұрын

You would have to replay 100% of the funds for your project before you earned your 50% though. That's called "recoupment" and it's in every contract before receiving your royalties.

@tyronemckenney9336 3 жыл бұрын

Great video and content. Thank you!

@alexpatsalides8213 5 жыл бұрын

thanks for your helpful info!

@IndieMusicAcademy 5 жыл бұрын

You are welcome! Thanks for dropping a comment! I appreciate it!

@janovewaldner1 4 жыл бұрын

No wonder a lot of artists feel screwed by their record companies, it's too many conditions and situations and they can not foresee most of that during the signing. You can see that even in a simple service contract like that of a mobile phone people don't understand all the conditions and later have to complain and then feel screwed.

@IndieMusicAcademy 4 жыл бұрын

Totally. I've read through record deal contracts from beginning to end, and trust me, there is stuff in there that most artists don't understand and will never see coming. If I don't stay sharp, I even find myself forgetting how certain clauses work and I have to refer to my notes for reference. Keep pushing for more knowledge, that's the best thing any artist can do in the "new" music industry so they can better navigate the waters.

@Blackowl44 4 жыл бұрын

The Sage even lawyers are snakes you have to understand it too

@princessceballos 4 жыл бұрын

Ty for the information. When you mention about the pro's, what if the label wants co-publishing?

@IndieMusicAcademy 4 жыл бұрын

That's pretty standard and one of the downsides of getting signed.

@honeysucklebhaddd22 3 жыл бұрын

What do I need to Register for & sign up for again? To have my own source of income come in?

@moht_music 3 жыл бұрын

Well they will take everything if you have nothing to give as the guy in the video says. Either way, if you make a gift that keeps on giving then most likely they will take care of you. Unless they have to pay off the bills for their sports cars first.