Decoding Ghana's Musical Scene: Sound Identity, Marketing Strategies, And Industry Insights.

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3 ай бұрын

On today's episode of the #BigConversation, the #CultureSquad delved into a discussion centering on the representation of Ghanaian music genres, the complicated art of marketing in the music industry, and other compelling industry-related matters. The conversation came with insights, exploring how artistes from Ghana showcase their diverse sounds, the strategies they employ to reach their audiences effectively, and the dynamics shaping the music scene in the country.
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#afrobeats #amapiano #ghananigeria

Пікірлер: 58

@Wavecurve 3 ай бұрын

*Nigerian artistes use phrases from English, French, Swahili and other languages languages. But to use Ghana word means they are "borrowing inspiration from Ghana."*

@uwemudoh3225 3 ай бұрын

I still don't understand how using a 🇬🇭 name, word or phrase meaning we are taking something from them ??? interesting from a people whose 2 of 3 biggest artists are "fake" 🇯🇲

@user-jl8ue7fr7k 3 ай бұрын

KOCEE just dropped CREDIT ALERT. He is from CAMEROON. He collab with Nigeria. The sound is making waves.

@Mkym365 3 ай бұрын

The song is BiG❤🎉🇳🇬🇨🇲

@oluwatoyinayeni703 Ай бұрын

If Ghanaians make afrobeats with their accent no one will mistake thme for Nigerians, but instead imitate Nigerian accents. Nigerians can use any language to sing but the accent will give nigerian all day and thats originality

@isaac9ice 3 ай бұрын

Olele please continue to eat whatever it is that you ate today because today is the first time I heard you make sense while discussing afrobeats on this show vis-à-vis the embrace of the Nigerian musical sound by some Ghanaian artists and music consumers. C-Real for once was off point today but I still like him regardless until he gives me reasons not to like him. Please you guys should continue to have free-spirited debates like this one on your show. Well done.

@yaaobenewaah1697 3 ай бұрын

mumu naija man. leave here

@danieleinad11 3 ай бұрын

Olele spoke well about Nigeria today, we thank the lord

@abiodunkareem3775 3 ай бұрын

Abi ooo….Since there CEO is part of Olive d boy management team…

@afrogenix17 3 ай бұрын

C-Reeeeeeaaaaal!!!🔥🔥🔥🔥 I just love you man!

@akposatigbi6531 3 ай бұрын

Music is talent and its a personal business but Ghanaian turned it to national agenda and national business its sad .

@akposatigbi6531 3 ай бұрын

Nigerian act sing amapiano but they dont sound south african . Instead even with them singing amapiano they still sound Nigerian

@Nonso.o 3 ай бұрын

We don't plan to sound South African we are just promoting all African sound and culture

@oluwatoyinayeni703 Ай бұрын

Ghanaians don't just imitate the sound but also try as much to sound Nigerian, imitate accent and Nigeria Pidgin, and wonder why they are mistaken for Nigerians

@eyonsaita4300 3 ай бұрын

C-real is that guy !

@Mkym365 3 ай бұрын

All I hear is Ghanians complaining as usual & making Excuses on why musically they’re Not up to par….Smh

@kusorjames4007 3 ай бұрын

HUMANS LOVES GOOD MUSIC PERIOD. GHANA do good music, and people all over the world will love and vibe to it. DO GOOD MUSIC.

@yaaobenewaah1697 3 ай бұрын

shut up mumu. Ghana music is better than Nigerian pop trash.

@xgeclan3042 3 ай бұрын

How are people going to find the good music if there is no exposure? They make great music with no exposure they need to learn how to market and promo their songs their marketing strategies is lacking. Most people are doing great and popping because they are signed to an American or international label company and those people/label people know how to market. They will get influencers to use your song, they will get radio stations to play your song, they will schedule multiple interviews for you with major platforms, they will have blogs with big followers posting your videos, pay big TikTok creators to dance to your music, put you on billboards, get you involved in fashion shows especially if you have the looks for it and they will just everything to put you in the eyes of everyone and your target audience

@afolabifatusin7211 3 ай бұрын

@@yaaobenewaah1697then why are u complaining? Why this discussion then

@yaaobenewaah1697 3 ай бұрын

@@afolabifatusin7211 no one is complaining about which music is better.

@jonathanokemute6789 3 ай бұрын

Music is not politics but is the heart of people to love good music

@ClementOfremu-uy3wo 3 күн бұрын

Local champions Ghanaians with jealous

@chinwendujoan3918 3 ай бұрын

Till today I know songs from Kenya, Uganda and South Africa and of course Nigeria, but Ghana does not have a sound out there, they claim to be the originator of Afrobeats without a unique sound but have not figured out their sound.

@fesderi3933 3 ай бұрын

They love doing attachments follow follow that is why they will remain under Nigerian shadows for many years to come, now almost all their artistes want to sound Naija than real Nigerians

@springteenehigie7896 3 ай бұрын

Sarkodie sounds like 🇺🇸 ,stoneboy and shatta sounds like giamaican no Ghanaians complain about it. But nigerians afrobeat sounds is a big problem for Ghana 🇬🇭 music industry. Jealousy and hatred

@isaac9ice 3 ай бұрын

I tire for Ghana o. That’s why they are where they are musically. Non of them complain about their top artists in Ghana who are sounding like Jamaicans.

@Mkym365 3 ай бұрын

Exactly!!! This mentality of Ghanaians is what keeps their Music Industry in the dumps

@Daseeker4895 2 ай бұрын

They want what Nigeria have but they can't have it, that is the problem with a lot Ghanaians.

@Obalufon 3 ай бұрын

Mumu, and y'all took wahala, Gongo Aso, omo and a whole lot of our slangs in your music. WTF, you talking about Nigerians took Odo yewu etc. to be better. Really?

@oluwatoyinayeni703 Ай бұрын

They use Nigerian pidgin, but no one has claimed they took anything. Theirs is to analyse year in year out, no evidence.

@quasimool9913 3 ай бұрын

Creal messop 🤣🤣🤣

@High5ve 3 ай бұрын

Always repeating same things! every 3 market days!

@xgeclan3042 3 ай бұрын

@Xtjiggzs 4 күн бұрын

Jamaicans with 2.8 million population pushed Reggae music to the world. Ghana with 33.5 million population is failing to do so?

@OdeeDeniceman 3 ай бұрын

Why are Nigerians complaining about Ghanaians having a conversation about their music

@animalfunfacts247 3 ай бұрын

Probably because Nigeria was part of the subject of discussion

@isaac9ice 3 ай бұрын

They are not having a conversation about Ghana 🇬🇭 music alone, they are discussing about Nigeria 🇳🇬 at the same time. Maybe you should listen to them again. No discussion is ever complete in the Ghana entertainment industry without the mention of Nigeria.

@user-jl8ue7fr7k 3 ай бұрын

Nigeria is the conversation as usual.

@jerrywood6869 3 ай бұрын

Because the conversation is from a hate angle.

@taoreeddosunmu3233 3 ай бұрын

Nigerians will complain BCOS most times , the conversation is always negative. . Nigerians don't discuss Ghana in their media space like they are doing

@denike1617 12 күн бұрын

Afrobeats has nothing to do with Ghana! The Nigerian Afrobeats sounds nothing like Ghanaians old sounds. This desperation of Ghanaians to insert themselves in the history of Nigerians is pathetic.

@jonathanokemute6789 3 ай бұрын

Why only Ghanaian , why not the world complaining

@Nonso.o 3 ай бұрын

Because without talking about Nigeria no one will know Ghana

@yaaobenewaah1697 3 ай бұрын

mumu what are you doing under a Ghana video

@yaaobenewaah1697 3 ай бұрын

@@Nonso.o Ghana is greater than Nigerian in every way

@afolabifatusin7211 3 ай бұрын

@@yaaobenewaah1697 by mouth

@Obalufon 3 ай бұрын

@@yaaobenewaah1697 Dindinrin omo ale, stop talking about us then. We're here to check you. Period! You even typed with our slang, without Nigeria, Ghana would never survive