How do you craft a powerful headline? Learn how to write attention-grabbing headlines that generate lots of clicks, increase your rankings and build trust with your audience. Use these for landing pages, sales pages, and ads to grab attention and drive action.
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Table of Contents:
0:00 - Intro
0:20 - Copy Foundation
1:53 - How To
5:18 - The Way
8:22 - Allowed To
12:22 - The Numbers
13:22 - Benefit Builders
19:51 - Outro
5 Proven Headline Formulas - How To Write Catchy Headlines in 10 minutes
Want to know the secret of writing good headlines? In this video of copywriting tips and tricks, you will learn how to write a headline that people can't help but to click on it, increase your rankings and build trust to your audience. You will also learn the five proven formulas on how to write a catchy headline in 10 minutes!
In this day and age with digital marketing as a trend - it all starts with a GREAT headline! And writing catchy headlines is important in online marketing as this would give you an edge and convince your audience to click on your article, ads, email, or sales content. This is one of the copywriting secrets of digital marketers.
In order that these powerful headlines actually work well for us, we need to answer these three foundational questions: “Who they are?”, “What do they want?”, and “What’s in their way?”. But in this video, we’ll focus on the last two questions on what your audience actually wants to achieve and what they think is getting in their way.
Together with these two foundational questions are our 5 tricks to write catchy headlines: How To, The Way, Allowed To, The Numbers and Benefit Builders. The How To headline writing technique has three variations and it’s used a lot because it works. The “So You Can” in the how-to variety is a powerful tool to insure you are in fact writing a benefit driven headline. The next formula for creating headlines is The Way where we hit several different points and give “The Way” an actual name. This is done by using strategy, techniques or tactics. The third formula is the Allowed To which also has three variations. The fourth one is The Numbers which is great for contents and it's very simple! Now, the fifth one in this headline writing tips is the Benefit Builders. This is actually taking the first four and start to add modifiers on top of them. So, combine all of these and you will have powerful headlines that work.
So, if you want to know more on how to write headlines that actually work for your social media marketing then this video is what you’re looking for. Plus, we have included in this copywriting course some catchy headline examples for you and make yourself a killer headline!
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