5 Things in SEO that Aren’t Important
Рет қаралды 39,685
Күн бұрынIn this video, you’ll find out which 5 things in SEO that don’t matter and where you should focus your time and efforts instead.
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Additional Marketing Resources
Content Writing for SEO: How to Create Content that Ranks in Google ► • Content Writing for SE...
Keyword Research Pt 1: How to Analyze Searcher Intent - 1.2. SEO Course by Ahrefs ► • Keyword Research Pt 1:...
Complete SEO Course for Beginners: Learn to Rank #1 in Google ► • Complete SEO Course fo...
Keyword Research Tutorials for SEO ► • Keyword Research Tutor...
Link Building Tutorials (Step-By-Step) ► • Link Building Tutorial...
Technical SEO Tutorials ► • Technical SEO Tutorials
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This list of “things that don’t matter in SEO” aren’t exactly SEO myths and they aren’t necessarily bad practices. They’re mostly things that people obsess and worry over when they really don’t matter in terms of improving your Google rankings.
And the reason this occurs is because some blog posts or videos recommend these things as advice when in fact, these are not the things that are going to move the needle in your SEO rankings.
What are these things that don’t matter? They are:
► LSI Keywords
► Achieving a content score in a content optimization tool or getting a green light with Yoast’s WordPress plugin
► Word count
► Exact match domains
► Social signals
You’ll also learn what you should be focusing on in order to improve your SEO.
Timestamps:
0:00 Intro
1:25 LSI Keywords
2:18 Achieving content score
3:31 Word count
6:05 Exact match domains
7:19 Social signals
8:59 Things to focus instead
#seothingsthatdontmatter #ineffectiveseopractices #seo
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@kopohui3872 2 жыл бұрын
Ultimately, create quality content is still the key. With SEO being such a dynamic topic, I think it's important to keep read and experiment those shared in this and other videos by Sam.
@AhrefsCom 2 жыл бұрын
👍
@1x0x 2 жыл бұрын
yeah at the end of the day thats what google wants. the best content for the searchers intent
@DemetriPanici 2 жыл бұрын
This is a great topic to tackle. Sometimes in SEO I find people spend hours wasting time on meaningless optimizations
@AhrefsCom 2 жыл бұрын
Indeed! - SQ
@Ryan-rh8rn 2 жыл бұрын
This is good to know. Now I can stop stressing over my word count, keyword density, and title perfection to get green in my rankmath plug-in.
@AhrefsCom 2 жыл бұрын
Glad it was helpful!
@coolsai 2 жыл бұрын
you explain this very easily ! thanks bcz now I no worry about writing long Article .
@NateMoller 2 жыл бұрын
Keyword density, meta keywords, over internal linking - these are some that I remind clients about often. Thanks for the info!
@AhrefsCom 2 жыл бұрын
Glad it was helpful!
@Cherub1387 2 жыл бұрын
Thank you! This is super helpful and straight to the point. I'll need to look into the SEO course 😊
@AhrefsCom 2 жыл бұрын
You're welcome!
@livebeyondtoday4780 2 жыл бұрын
Great content, I appreciate your video and tips. I am grateful for your information not only it makes sense but I have a better understanding. Thank you for all your insights.
@AhrefsCom 2 жыл бұрын
You're welcome!
@MGM2PK 2 жыл бұрын
Great useful information. But i don't like that your conclusion is based on what Google say, they're known to mislead SEO'ers. SEO doesn't make them money, PPC does, so they have no reason to properly educate people on SEO
@AhrefsCom 2 жыл бұрын
I agree that Google doesn't have a history of being fully transparent, but I disagree that they don't make money from SEO. If their search results were awful, there would be no users, meaning no ads. They also sell other products that are related to organic search. The main point of this video is not to get bogged down over things that aren't going to move the needle. -Sam
@viktorivanov6624 2 жыл бұрын
Hey, Sam, I think you made a great video. I disagree with certain statements based on my experience but that's what SEO is all about. There is no one way to reach your final goal. Keep posting great content and stay healthy! :)
@AhrefsCom 2 жыл бұрын
Thanks, Viktor. Which statements did you disagree with? :) -Sam
@viktorivanov6624 2 жыл бұрын
@@AhrefsCom Sam, the point that I don't agree with is about the EMDs. In the region that I optimize for EMDs are the ones that stand out and rank for niche-specific queries. I personally tried several experiments and in my region, the EDMs always ranked better. I believe that is not the case in other regions.
@AhrefsCom 2 жыл бұрын
It's possible :) I wasn't thinking of other search engines and can't really speak on them. Also was drawing examples from US SERPs. But here's some food for thought: I see EMDs often for local queries (in the US), but I'm not sure if we can say they rank higher because of the actual domain name. I mean, if there are tons of links w/ branded anchors (which would also be exact match to a target query), does G know if ppl are searching for A company or THE company? An example of this is for the query "Raleigh SEO." Google ranks an EMD. But are they ranking them because of the actual domain name or the fact that they see them as an entity? They get the knowledge panel for that query, but not "SEO Raleigh." Hence, I still stand by my statements on EMDs. Having the exact match to the query might come with some advantages, but the actual domain name itself isn't a ranking factor imo. More importantly, my main point was that people shouldn't be obsessing over it. -Sam
@viktorivanov6624 2 жыл бұрын
This is something I agree with. EMDs are not enough to rank on those certain keywords. I believe it helps because you can keep your website's structure fairly flat because you have your main keyword in the domain. But in no means just having the EMD will ever rank you in the top results. Note: I was referring to Google, but for Bulgaria. It is not in English, that's why I consider it almost like a separate search engine.
@ziaurrehman6522 2 жыл бұрын
@@AhrefsCom When I send an article to be published, many webmasters, forum admin, and other site owners do not allow to use a commercial keyword as an anchor text, but they allow to use a branded anchor in a post. So if I have a keyword inside my company name and web address, I would get a partial match keyword anchor text. An example of this is "Total Sports Apparel" sports apparel is a commercial keyword. So, a keyword inside a domain helps me a lot to get keyword-rich anchors. What do you think?
@leandrosantorsola684 2 жыл бұрын
Excellent video. This is specially helpful for beginners. Wish this video was published when I was a newbie.
@AhrefsCom 2 жыл бұрын
Thanks! Glad you enjoyed it! :) -Helen
@jimsmarketingcode3147 2 жыл бұрын
I like this finally some logic here, just create original quality content that people search for and you will eventually build a great site over time.
@AhrefsCom 2 жыл бұрын
👍
@jamessmith-qy7fk 2 жыл бұрын
That was a great video and you talked about Related keywords and the length of a blog post. But what about the amount of Keywords and the Number of time's you repeat them in your post? Can you please talk about that or make a video showing how you write a blog post from your Main keyword to the related ones? Love your channel so helpful and I'm going to take your course! Thanks for sharing. 😊
@AhrefsCom 2 жыл бұрын
> what about the amount of Keywords and the Number of time's you repeat them in your post? It doesn't matter :) - SQ
@bostjantanko 2 жыл бұрын
Totally agree with you on this one Sam.
@AhrefsCom 2 жыл бұрын
Thanks!
@edelmandeutschland9360 2 жыл бұрын
Hi Sam, great video, lets get rid off all those out-dated tactics! Just one thought on EMDs: There is no direct SEO-effect but there is an effect due to auto-suggest-functions of browsers and search-engines. If a domain is met by that suggestion - or is close to it, this might help generating "direct" visits. Don't you think?
@AhrefsCom 2 жыл бұрын
Correlation is not causation. There may be other factors involved :) - SQ
@coolsai 2 жыл бұрын
just awesome !
@m4linkstech 2 жыл бұрын
Interesting and very educative. Keep up the good work 👍👍
@AhrefsCom 2 жыл бұрын
Thank you!
@seoxpert7073 2 жыл бұрын
Thank you Sem for the great presentation
@AhrefsCom 2 жыл бұрын
You're welcome!
@robertsheffer1989 Жыл бұрын
In creating a business name, does including the city I work in help with google rankings?
@adeelsami 2 жыл бұрын
Content is everything. Period!
@AhrefsCom 2 жыл бұрын
👍
@ashishagrawaldl 2 жыл бұрын
Hey Sam, In my experience EMDs are most likely to be clicked by users browsing the webpages for some queries which increases CTR and eventually improves your rankings. If there is no competition from authority websites, its most likely that user is going to click on the result which can relate with the query. Thoughts ?
@AhrefsCom 2 жыл бұрын
And why would that need to be an exact-match domain? - SQ
@rudolphroets 2 жыл бұрын
@@AhrefsCom Nike and shoes, Apple and Technology.. Best examples of EMD's and Names for that matter that has no where near the match of what they sell, yet their authority on the query ranks supreme.
@denniszenanywhere 2 жыл бұрын
I agree with you on this and have to disagree with Ahrefs on this given my success on two sites AFTER 2012, not before 2012. But one still has to do some tweaking on it to make it work.
@sanxyzee 2 жыл бұрын
This was a must required video.
@AhrefsCom 2 жыл бұрын
👍
@alexanderang 2 жыл бұрын
Great video thanks for the clarification. May I asked where is the content strategies course that you mentioned in the video website link? I couldn't seem to find it, or it is a KZfaq video? Thanks!
@AhrefsCom 2 жыл бұрын
Check the description :) - SQ
@grantesser7277 2 жыл бұрын
Fantastic!
@storydoc2115 2 жыл бұрын
Helpful video thanks!
@AhrefsCom 2 жыл бұрын
Glad to know! -Helen
@hgksgltnmad 2 жыл бұрын
I think exact match keyword domains work, but that depends on the situation. For example, exact match keyword domains will likely work if the search volume of the keyword is very low but have a high search volume. Since it's a very low competition, and Google loves to cater users with information they wanted, Google have no choice but to rank your site since it's catering the exact search of the user. But again, this all depends on many factors.
@HemantDudeja 2 жыл бұрын
Yes, thinking the same. I found it depend on the niche to niche,EMD + Topical authority =Good ranking
@1x0x 2 жыл бұрын
yeah i have seen random sites pop up because of exact match domain
@TrumpetBiz 2 жыл бұрын
Great content Sam, thank you.
@AhrefsCom 2 жыл бұрын
You're welcome!
@abellara9169 2 жыл бұрын
Thanks Sam for clarifying these SEO worthless tactics 👍
@AhrefsCom 2 жыл бұрын
Glad it was helpful!
@DrRajMeditationHealingmusic Жыл бұрын
excellent knowledge... I am doing SEO of my YT channel... got your video... nice learning.
@AhrefsCom Жыл бұрын
Keep it up and thanks for watching! -Helen
@ankit007aks6 2 жыл бұрын
Great content Sam, My question is:- Is profile listing still exist for new domain or new sites. Or we only focus for guest posting?
@AhrefsCom 2 жыл бұрын
Hi! Could you pls elaborate a bit? Anyway, you don't need to focus on guest posting, there are many other SEO practices you can use if you want. -Helen
@fahadurk 2 жыл бұрын
Very useful!
@AhrefsCom 2 жыл бұрын
Thanks!
@Millesimal_Ed 2 жыл бұрын
Great video! Everytime a newbie opens their mouth about LSI keywords at work I shut them right up lol
@AhrefsCom 2 жыл бұрын
😂
@heavypen 2 жыл бұрын
I quibble a bit over word-count. If a dozen competitors are shooting for the same SERPs, the sites with more relative/high quality content WILL rank better than those who do not (and yes, "more" = higher word count, more photos, more videos, etc).
@AhrefsCom 2 жыл бұрын
I respectfully disagree that "high quality" = more words. If the topic is something like "how to restart an iPhone" would you want to read a 3000 word post, a 100 word, or 500 word? The answer in my opinion, is it doesn't matter. I would rather read the one that solves my query in as short a time as possible and restarting an iPhone for example, would probably fall into the 100 word category. Backlinks and other ranking signals aside, it's my opinion that it's about who can best serve the intent of the searcher. And for posts that end up being longer, I think that's the byproduct of content depth. ie. I don't think it's possible to solve the intent of a user searching for "how to do keyword research" in 500 words. The topic goes deep. Bottomline: use as many words as it takes to cover the topic in depth so it solves the user's query. -Sam
@heavypen 2 жыл бұрын
@@AhrefsCom I'll never say that a retail article about "how to restart your iPhone" warrants 3k wc, but if your post is "How to build an iPhone," then yes, I'd expect 3k or more if warranted. The variable is what audiences expect (which I believe is the salient issue). The blanket claim that people do not have to produce high word count content needs that qualifier.
@phillyd4874 2 жыл бұрын
Content is king -,Engagement tools is key for SMB verticals
@AhrefsCom 2 жыл бұрын
👍
@sangitaekka 2 жыл бұрын
That was an eye-opener.
@AhrefsCom 2 жыл бұрын
😉
@NigelGriffiths1 2 жыл бұрын
Thanks! 😊
@AhrefsCom 2 жыл бұрын
You're welcome!
@osmansirin7122 2 жыл бұрын
I agree that people get paranoid over little things. For me, 3-4 things are important. The rest is just meaningless to waste a lot time. - Topical authority - Internal/external links - Quality content - Core web vitals (both pc and mobile)
@AhrefsCom 2 жыл бұрын
👍
@HemantDudeja 2 жыл бұрын
@osman EMD + Topical authority =Good ranking? What's your thought on this?
@riadussalehin7377 2 жыл бұрын
Everything you said is right but putting Amazon as an example was not appropriate, I think. You should've used sites who are ranking millions of competitive keywords with long form content. You could also make a comparison between sites that use long form content and sites that use short form content. It would help people to understand the real sauce behind it. I want to add one thing that, for affiliate content where website owners publishes top 10 reviews type content, is there anything you want to say about it? I real appreciate your sensible reply. Thanks.
@AhrefsCom 2 жыл бұрын
What do you want to know about it? - SQ
@riadussalehin7377 2 жыл бұрын
@@AhrefsCom I am following your channel from the beginning I think. It has helped me a lot in different cases. Everytime I have seen your videos are logical and meaningful as always. Now for this video, I wanted to know if long form contents are not a ranking factor, why people are writing long form content? Why most SEO Experts are recommending long form content and not only that, they are also showing a correlation between content length and ranking. In my case, I have also seen that long form content works better than short form content on any topic. And I have seen it myself in many instances personally. However, I was confused about it after watching your video as I rely on your comments. But this time my personal experience was against your opinion on long form content. That's all. Thanks for your reply.
@saranrajgunasekaran4084 2 жыл бұрын
@@riadussalehin7377 Hey what he is telling is if needed write in depth content.. Don't write long term article for seo reason. If you're talking about something and you can't explain it few paragraph then go for in depth article with a lot of example that probably help people to understand.. Some people writing in depth article that not even necessary for that article.
@saranrajgunasekaran4084 2 жыл бұрын
Also you point Amazon.. Yes you're right. We can't take amazon as example for seo.. That is a trustworthy site so google definitely will give priority to that site.
@riadussalehin7377 2 жыл бұрын
@@saranrajgunasekaran4084 I got your point though I am not totally agreeing with it. I think content length does matters in terms of ranking higher on Google. And if you talk about the search intent, I believe visitors always love extra information on the same topic. Suppose, if you want to write an article on "how to start digital marketing," it should endup with just the steps or methods or courses. I think you should expand the topic as much as you can keeping the article precise and to the point. And for any article regarding "definition of anything," it's always a good idea to expand the topic a bit to let the visitor know more information about it, and also it will keep the visitor on your webpage for longer period. I think "necessary" is sarcastic in terms of writing content. You can always expand your ideas and topic into several parts. I know some people will say what about writing other content on those subtopics, I think it is also necessary. The reason behind this is that, when target only a single topic in a article, it must cover some relevant topics also to create opportunity to link up your other contents on your website. Thank you for your kind reply, really appreciate it.
@Fitnessforhealthylife 2 жыл бұрын
Thank you, Sam. 😀
@AhrefsCom 2 жыл бұрын
You're welcome!
@brotendo Жыл бұрын
I definitely believe 100% of all the things John Mueller says
@muhammadsharjeel1491 2 жыл бұрын
Hello Sam, can you please clear my mind about keywords related some confusions like these are same keywords or two different keywords: womens coats and women coat. Also these keywords women long coat and women trench coat. Long and trench basically the same but how do I use these in my content? For Google these both are different keywords or same?
@AhrefsCom 2 жыл бұрын
Google those keywords and look at what the SERPs tell you :) - SQ
@hungrywolf4903 2 жыл бұрын
Exact match domains may not help seo but if some people open a Google search results page, is it more likely they will click on your site rather than say a Google Website from those results with no related words in their domain?
@AhrefsCom 2 жыл бұрын
Do you do that in your daily life? Do you ignore sites that don't have associated keywords in their domain name even if they have relevant content? 🤔 - SQ
@davidk1165 2 жыл бұрын
Thanks Sam 👍🏼
@AhrefsCom 2 жыл бұрын
Thank you for watching! :) -Helen
@sp88tips 7 ай бұрын
Should I pay a we'd agency for a case study
@abhijitwadpalliwar1386 Жыл бұрын
Does microsite work? Would you recommend creating microsite?
@belarus-in-the-us 2 жыл бұрын
Thanks, guys!
@AhrefsCom 2 жыл бұрын
You're welcome!
@NazmulTechTips 2 жыл бұрын
Thank You. Do you think Backlink will be obsolete in coming years? Content will be the king as Google can read the content & context.
@ChrisProutyVideos 2 жыл бұрын
Great question with a complicated answer. Google's ability to read and "understand" can also apply to the origin of the backlink. If it comes from a contextually relevant and high quality origin, I reckon it will hold value...otherwise, that backlink will be neutral in it's influence on ranking.
@syahrulhadi6861 2 жыл бұрын
hi, i need your opinion, is it ok to create content for website with page builder like elementor? is it okay for SEO or hurt my SEO? and is there any guidance for create content using page builder which SEO friendly?
@AhrefsCom 2 жыл бұрын
I believe Elementor still works on WordPress, right? Then it should be fine :) - SQ
@digitalmarketingurdu4488 2 жыл бұрын
Thank you Sam! You have saved me to waste more time. Please make a video on AI content especially about Jarvis.Ai.
@AhrefsCom 2 жыл бұрын
👍
@bestrongtuhin8423 2 жыл бұрын
Nice one
@AhrefsCom 2 жыл бұрын
Thanks!
@officialstickypooky 2 жыл бұрын
I'm uprooting some practicing immediately🤷♀️
@AhrefsCom 2 жыл бұрын
👍
@syedalimujtabajaffary7500 2 жыл бұрын
keyword reseach tool of ahref not working for month, is there any system update behind it?
@AhrefsCom 2 жыл бұрын
What's not working for a month? :) - SQ
@adityasoni6719 2 жыл бұрын
Sam, Don't you think even Backlinks are overrated in SEO industry? I mean, the end reason for not beating a page does not always have to be a Backlink right?
@AhrefsCom 2 жыл бұрын
Continue to overrate them and it'll be to our advantage 😉 - SQ
@kazi_azmir 2 жыл бұрын
Hi Sam, is this the standard version of Ahref or the advanced version?
@AhrefsCom 2 жыл бұрын
You mean the plans? Both works for all our videos. - SQ
@Justin-ov2rc 2 жыл бұрын
Thanks bro
@AhrefsCom 2 жыл бұрын
You're welcome!
@ziaurrehman6522 2 жыл бұрын
thanks, man
@AhrefsCom 2 жыл бұрын
You're welcome!
@kazi_azmir 2 жыл бұрын
Hi Sam, I have another question. If 3 friends combine their money and buy the standard plan of ahrefs. And they use it sharing with each other. Is it Going to be legal? As they can't afford it.
@AhrefsCom 2 жыл бұрын
It's against our Terms of Service. You'll have to buy user seats :) - SQ
@angchanel10 2 жыл бұрын
Xin chào bạn chia xẻ tuyệt vời quá ha.
@AhrefsCom 2 жыл бұрын
You're welcome!
@amazingproducts-sahilview3916 2 жыл бұрын
Sir how to group the keywords after downloading stuff of keywords sheet.
@AhrefsCom 2 жыл бұрын
Check out this post: ahrefs.com/blog/keyword-research/ - SQ
@muzammils9809 2 жыл бұрын
How to rank a tool web site, like calculator tool or something like that!!!
@AhrefsCom 2 жыл бұрын
Target a topic that has search traffic potential + build links - SQ
@muzammils9809 2 жыл бұрын
@@AhrefsCom yeah sir, I'm following the same but few backlinks aren't showing yet!!!
@hobbyturystaSEO 2 жыл бұрын
"5 Things in SEO that Aren’t Important" not working on WEB 3.0 ? what are 5 things in SEO that are important inside the articles: 1) grammary 2)clarity 3)SEO content score 4) engagment 5) active not passive approche ? Share Your opinione with us
@AhrefsCom 2 жыл бұрын
Great idea for the next video :) - SQ
@qwertyuioppoiqwe 2 жыл бұрын
i LOVE exact match domains...
@AhrefsCom 2 жыл бұрын
😂
@optmxz 2 жыл бұрын
Emd works Sam
@AhrefsCom 2 жыл бұрын
🤔
@optmxz 2 жыл бұрын
@@AhrefsCom ems still work. At least it still has an advantage over branded ones. Nothing scientific to explain, but I see the pattern especially for local businesses
@amazinganimals8988 2 жыл бұрын
A very fresh post of neil patel in which he said don't build backlinks, instead, create quality content every week
@whitewolfgaming6049 2 жыл бұрын
He always says the same shit on every videos. Nothing new
@Emsyaz 2 жыл бұрын
Patel and his garbage advice
@AhrefsCom 2 жыл бұрын
🤔
@whitewolfgaming6049 2 жыл бұрын
@@Emsyaz no, not like this. Not the all advices from him are garbage. But he keeps telling the same thing in every video. He shouldn't do this either
@geoffreypin9984 2 жыл бұрын
unfortunately exact match domain work well. after lot of test it works :)
@AhrefsCom 2 жыл бұрын
What kind of tests? :) -Sam
@geoffreypin9984 2 жыл бұрын
@@AhrefsCom the most convincing test is this one. I bought an exact match domain name and another domain name of type "generic name". Both sites were on the same domain, same query, same theme, about 10 pages, same host with similar text. I added interesting backlinks on the generic name. However, the exact match domain comes up very well, even too well since I intend to keep only the exact match domain which ranks very well. I did the same on affiliate sites and the result is always the same. When we buy the exact query it ranks almost every time. For privacy reasons I will not disclose the name of the site. But if you test with the budget you have, you can prove to us that it doesn't work and I will be very happy. No need to be on deceptive tricks but only on quality
@AhrefsCom 2 жыл бұрын
Tough to envision, but I think it's tough to conclude that it's because of the name of a domain vs. other considerations ie. backlinks and their anchors. The point of the video was more about "things not to obsess over" rather than things that don't work. Appreciate you sharing though! Personally, I'm not convinced and I will always choose brand over an EMD unless that EMD happens to be a brand name I like/want. Just my 2 cents :) -Sam
@souadzaid4755 2 жыл бұрын
It's quite the opposite of what I learned over a year about SEO. I am really lost🙄🙄😭
@AhrefsCom 2 жыл бұрын
What did you learn? - SQ
@heavypen 2 жыл бұрын
The core lesson (I think) is that effective SEO is incremental. No single thing gives you the big win.
@arshmierzadakhan3138 2 жыл бұрын
4:20
@thataaronromano 2 жыл бұрын
too many people try to figure out to game the system. just create good content.
@AhrefsCom 2 жыл бұрын
👍
@milinddandekar964 2 жыл бұрын
Please reduce the price of Ahref keywords planner.
@AhrefsCom 2 жыл бұрын
Check out our free version: ahrefs.com/keyword-generator - SQ
@MySideHustleStash 2 жыл бұрын
Especially the keyword density 🥴🥴
@AhrefsCom 2 жыл бұрын
😂
@666Musik 2 жыл бұрын
Unique IP address or not? Personally I prefer a unique IP but Google says it doesn't matter.
@Abidly 2 жыл бұрын
Most of bloggers try to HACK into fastest posible ranking without providing quality content and getting lost in their actions, while they don't even know that Google algorithms are hundreds of times smarter...
@AhrefsCom 2 жыл бұрын
👍
@Emsyaz 2 жыл бұрын
Lol social signals do matter.
@tangobayus 2 жыл бұрын
Web is pay-to-play. No matter what you search, paid links come up first. You have to promote your site in other ways. Money paid to SEO "experts" is wasted.
@AhrefsCom 2 жыл бұрын
🤔
@levy_sky 2 жыл бұрын
Unfortunately, EMD still works. And YES, SEO is not dead as well 😂
@AhrefsCom 2 жыл бұрын
SEO is definitely not dead :) -Helen
@rajbista1478 2 жыл бұрын
What's on your left, Sam?
@AhrefsCom 2 жыл бұрын
Captain America 😉 - SQ
@ClearWayFamilyLawyers 2 жыл бұрын
Yeah.... Amazon has a domain authority of 96. What a terrible example to use.
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