6 things you should know BEFORE you create your first online course

Рет қаралды 90,931

4 жыл бұрын

I created my first online course about three years ago, and... NOBODY bought it. I was confused, wondered what I had done wrong, and also wondered if maybe this whole "make money online" thing was even real.
In today's video, I'm sharing 6 important things that I WISH I had known before I started trying to make money with online courses, because I know I would have been able to be way more successful way faster if I'd had this information!
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// WHAT TO WATCH NEXT
How to Start with NO MONEY
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4 Ways I ACTUALLY Make Money Online
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How Much KZfaq Paid Me for 10 Million Views
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Weekly CEO Work Routine
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7 Mindset Shifts that Changed My Life
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// LINKS
Learn more about Gillian and find resources to build your online business:
www.gillianperkins.com
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// MAIL
Gillian Perkins International
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Пікірлер: 381

@denisesmithinteriordesign1406 4 жыл бұрын

I’m about to launch my first online course .. interior design for each room in your home .. so instead of spending 1000$ on a course that covers everything.. I’ve broken it down to each room .. so we start at planning the room.. budgets .. styles .. mood boards .. so you’ll have all the tools you’ll need to create the home you’ve always wanted ..

@veronicataylorsfp 3 жыл бұрын

How did it go? I hope it was successful ☺️

@denisesmithinteriordesign1406 3 жыл бұрын

@@veronicataylorsfp cheers it was .. I suppose people at home fed up looking at their homes all day every day .. so now I’m moving onto mentoring.. offering group coaching on how to become an interior Designer.. also I’ll bring offering one on one too .. it seems people are quite interested in this .. thanks so much for asking btw .. hope you’re safe ..

@thecatkin 3 жыл бұрын

Thank you so much for this. I've watched around 24,000 YT videos on this subject today, and yours has been the best. Short, to the point, honest, non-salesy, and genuinely well-researched and helpful.

@englishanywhere2692 3 жыл бұрын

ditto what Olga said 😀

@doraymeandyou 4 жыл бұрын

Thanks Gillian! I’d love to go into creating courses one day, I’ve so many ideas, but am no where near ready. Got a lot of work to do to create an audience from scratch!

@neelamatulbhambere61 4 жыл бұрын

Watta timing!!! I was just about to start making my online course today but thought of checking out any info on building an online course, so by chance got through your video and trust me on this, its super informative and I just love the way you talk and present yourself. Simply awesome! and thanks a lot for your quick note. I will definitely focus on building my audience now and then do the rest. Thanks sweetie!

@michaelpaquet5514 3 жыл бұрын

Thank you so much for your honesty Gillian. I am in the process of creating my first online course and I want to ensure that my expectations are tempered. As you say, I hear so many people wax poetic about the life-changing power that online courses bring, it sounds too good to be true.

@EleanorJosefina 4 жыл бұрын

THIS IS GREAT! Thank you for always being willing to share your knowledge and breaking it down for us to understand. I’ve been able to grow my channel A LOT from your videos. 😊

@Phillpak 4 жыл бұрын

Thanks for the info it’s reassuring to know that online courses aren’t dead! Gotta keep grinding to get a loyal audience. Great info!

@GenevieveClough 4 жыл бұрын

Perfect timing. I’ve been mapping out my online course but am still in the early stages of building my audience. You’ve helped me see I want to put more attention and effort in building my audience right now before I put all my attention and energy into creating this course when I still don’t have a lot of people to sell it to... but SOON! 🙌

@VirtualTeachingPro 2 жыл бұрын

Best wishes to building your online course! Totally agree with you here on building an audience first.

@blissogirl 4 жыл бұрын

I launched my course last week, it is called 'The Ultimate Polyglot Girl Course' and until now I've been only having sales from previous customers, which demonstrates me that they have found value in my products 💕 Amazing video, thanks for the tips! ☺

@birth-pathways4356 2 жыл бұрын

Thanks so much for sharing this information in such a grounded and practical way! I am currently creating my first online course cirricullum (the part that is SO in my realm of expertise) but feeling like I'm wading through a sea of unfamiliar territory when it comes to HOW to film, edit, host, and sell my course. I'm working on slowing building an audience and slowly learning the ropes of the industry. I am a midwife and my course revolves around supporting people to navigate the world of maternity care with straightforward and respectful information about how the system works as well as supporting families to advocate for their needs and tune into intuition as well as intellect. I'm considering breaking the modules into individual courses to make them more affordable and accessible as well as making it a comprehensive course!

@OlgaPogozheva 4 жыл бұрын

Thanks Gillian! Nice tips. As I am currently working on my first online course, these are very helpful. Thank you!

@sarahmenendez9261 Жыл бұрын

Very helpful Gillian! My biggest struggle at the moment is growing the audience. I had this idea dawned on me 2 weeks ago to help architecture students / new designers learn a software that most professional architects use today. I remember the struggle of learning this program during school and spending countless hours searching on youtube. My ambition is to have packages of in depth videos of what helped me that I know will help these students - basically bridging that gap for them and save them time. I graduated with a Bach of Architecture and have been practicing professionally for 3 years since. I very advanced in the software and can help teach the most efficient ways to use it while in school especially. I've created an instagram and tiktok with little snippets of mini tutorials of what i would be posting, but not much traction since. (even though its only been 2 weeks). I know there is a market for it, even looking at comments on KZfaq from other little tutorials on the software. I just don't know where to launch or if i want to use a platform. Sorry for all the deets :)

@sarahmenendez9261 Жыл бұрын

The software is Rhinoceros (Rhino) 3d by Mcneel btw ! :)

@diana-cortes-smith 4 жыл бұрын

Thank you so much for your content. It is very valuable! I'm thinking of creating an online course but need to start by creating my audience

@teddysdollhouse9738 4 жыл бұрын

Your knowledge always helps me and Keep me going! I tried a lot of your tips and advices and they pay out. Making videos is so much fun! Keep up with your great and helpful content!

@WalkingforHealthandFitness Жыл бұрын

Thanks for these 6 tips. I'm in the process of creating my first course in the Health and Fitness field. I'm looking forward to watching more of your videos. Continued success, Frank

@coachfilomena5719 4 жыл бұрын

I am in the thick of developing my course, having done a lot of work already...spent money on coaches to help me, etc. Thank you for the honesty about the struggle to successfully launch. This vid is a downer for me, but I know I can find my way.

@VirtualTeachingPro 2 жыл бұрын

Hang in there! I feel your struggle too and honestly it gets easier the more you do it because the first time around you're just still learning how to create the course and product. Be patient with yourself and just stick to it. You got this!

@PassiveIncomeTom 4 жыл бұрын

Thanks for sharing this Gillian. 👍 Creating a course has been on my mind, but the timing isn't right.

@ank2861 2 жыл бұрын

In my opinion you are spot on. I created course in past without any audience and it was extremely hard to sell that course. Eventually I had given up. But I think it what I want to and I am starting again. Thanks for helpful info.

@mindicolchico8388 3 жыл бұрын

Thanks, Gillian. Your information was helpful. It's great to hear from a young, enthusiastic person with a success story. I have been in the process of building my audience and have not done a course yet but am thinking about it. I have a devotional book that is being published within the next few weeks and was thinking a course to go along with it would be beneficial. Thanks again!

@VirtualTeachingPro 2 жыл бұрын

You explained this 6 points about creating online courses really well. I wish I had watched this before started my new course but glad I caught it now!

@HookYarnAndNeedle 4 жыл бұрын

So, I've thought about setting up an online course for a while now on crochet and learning crochet. Branching from beginning to advanced. The issue is it's really hard to research the need or desire for it since so much is available on youtube, hence my own use of youtube now. I'd love to see more in depth videos on HOW to research the start of a course, HOW to set up the course, What to think about when setting up a course (like private groups, one on one's, etc.) and how to best market. I typically find very generic videos and nothing really in depth. Just the "you should do this," but never a, "Let me show you one way you can find out if this will work for you."

@lorenzo-agnes 2 жыл бұрын

Thank you. This is all true! So pleased I found this video - very helpful and encouraging. Exactly what I needed.

@ReggieBryant 4 жыл бұрын

This video came just in time! I've been planning to create an online course that I can link to my KZfaq Channel and theme it around content I already post, just more in depth.. It's very interesting to see this from your perspective. Great video! Thankfully, your channel has helped me start to BUILD my own audience. I still have a long way to go but thank you Gillian!!

@clydereid2976 4 жыл бұрын

Reggie did you ever complete your course?

@russellgardner5485 3 жыл бұрын

Good luck man, that is exciting. I am hopeful to have success in this market as well!

@alexeykatko6531 4 жыл бұрын

Awesome video Gillian...I'm halfway done with a course where I help people how to help others clarify their direction in life. :) it's something I've been doing with people for years and a bunch of them told me I should do it full time...So I'm putting the process down in a course. :)

@shaniquecairon1273 4 жыл бұрын

Yo that beat at the end... IS RIDING💥💥💥🔥🔥🔥🎀🎀🎀🎀❤️❤️❤️❤️❤️ I love it!!!

@Irinaki82 4 жыл бұрын

Great advice as always..Thank you Gillian!

@SavoirLife 3 жыл бұрын

Awesome advice and will take your lessons into my new venture. Btw olive the zen look of the room😀

@rbornemann 4 жыл бұрын

Very helpful. I'm really learning so much from your videos! (thank you)

@GregFitch 3 жыл бұрын

Great video - thanks for sharing! I am looking to do an online guitar course and finding out everything in the process before I launch it.

@AwkwardlyDbeauty 4 жыл бұрын

Can't wait to check out the video Gillian 🥰 always amazing tips 😘😘

@mp31wellnessbridgetmccray57 2 жыл бұрын

Thanks for sharing these helpful tips!

@spiritual005 3 жыл бұрын

Thanks so much Gillian i'm planning to launch a course talking about , immerse your self in discovering and preparing traditional and healthy tea in my desert country , prepared by traditional tools ,it's really an amazing experience, more than that it's different than it seen before.

@ashleyroberson3393 4 жыл бұрын

Definitely would love to see more videos like this!

@cherylcuttineau7916 4 жыл бұрын

Am a retired educator with training in hypnotherapy. I was advised to offer online classes in self-healing but didnt know whwere to start. How to start a KZfaq channel was enough of a learning curve for me, but the Millenials are making it fun to learn. Thank you!

@annalynn5384 5 ай бұрын

Thanks, Gillian! Honest and concise!

@user-mr5ui7yh8w Жыл бұрын

Great timing! Thank you so much

@EliseMarquamJahns 4 жыл бұрын

Thanks so much for sharing this information. I would love to hear what your process was for successfully marketing your courses.

@teacheradele2363 4 жыл бұрын

Thank you so much, Gillian! I'm beginning to plan an online English course. My audience is still tiny, but I will follow your advice and be patient. More videos like this one will certainly be very helpful, maybe one about the strategies you've used to sell your course and how you eventually got the strategies right. 🙏

@VirtualTeachingPro 2 жыл бұрын

Hope your online English course went well!!!

@Kyndal-Kyn 4 жыл бұрын

These tips were amazing! Thank you so much. Now I have a lot more guidance.

@dragonfirefunctionalfitnes7925 Жыл бұрын

Awesome vid! Very informative for us newbies. 🙂 Thanks!

@simplyrefinedcooking9854 3 жыл бұрын

Thank you so much for this video! I am so passionate about cooking and really want to create my own cooking course. I went to culinary school and I figured with covid and everything people who want to learn to cook don't wanna spend a lot of money or go to school for it. So I am getting into the process of planning a udemy course. I only have 146 subscribers right now, but I believe I can grow my audience, so I'm going to try to constantly improve my content and gain more of a following.

@laurab8450 4 жыл бұрын

Thank you, Gillian, great information! I want to have an online course, but not sure how to develop an idea that would sell.

@neccomputercenter458 Жыл бұрын

Very helpful Gillian! My biggest struggle at the moment is growing the audience. Thanks, Gillian. Your information was helpful.👌

@sharon.escobedo 4 жыл бұрын

Thank you for the information! 🙌🏼🙌🏼🙌🏼

@DGaryGrady 4 жыл бұрын

Suggestion for both courses and KZfaq videos: Bear in mind that some people like constant background music under narration (especially if it's in a style they like) and others absolutely hate it. My guess is that it will usually drive away more potential audience than it attracts, especially if it's loud or otherwise very noticeable. So you might want to limit its use or at least keep it subtle. On the other hand, background music is excellent when there is no speech, for example accompanying travel scenery or a montage of someone doing something without narration or dialog. In any event, it ought to be a thoughtful decision.

@jchenweb 4 жыл бұрын

Yeah, the music is distracting

@doraymeandyou 4 жыл бұрын

I always prefer no music at all, and if it’s too loud I will give up watching, but I think it can be used subtly to drown out background noise if your recording equipment poor sound quality - that I can accept because I’ve been there! I think music’s fine with humor to emphasize illustrations too. Just not a fan of music and talking at the same time. Is anyone? I see it a lot, even in high end productions, and I always wonder why.

@victoryho-sangtv 2 жыл бұрын

Thank you for sharing your suggestion/opinion👍

@rwdyer2263 2 жыл бұрын

One thing I have not seen very many videos on at all is how to put an online course together from front to back. How to title it how to intro it. How to make the outline. How to research to develop your course and how long it should be. And I know some of these things will vary like length but I just haven’t seen any videos in the last two or three weeks on how to put one of these online courses together. How to write a syllabus. How to create lesson plans. I just don’t know because I’ve never done this before. So if anyone has any tips please send them my way. Thank you in advance

@LimitlessBloom 2 жыл бұрын

@@rwdyer2263 unfortunately this type of information is only available in paid courses. Thats what most course creators teach in their courses. Theres a course I'm currently taking on skillshare about how to put together the contents of your course. You can look it up. costs just over $100 for the year and you get access to lots of courses. Hope this helps

@pedromanuelcastorena8525 3 жыл бұрын

Thank you so much for this video; very useful information!

@vanessaredford9731 3 жыл бұрын

Such great advice! Thank you 😊

@lilylove9972 4 жыл бұрын

Hi Gillian! I love your videos.. Thanks for your transparency!

@Patmahan__ 3 жыл бұрын

Thank you ! You answered quite a few of my questions !

@ikramkaidslimane 4 жыл бұрын

Thank you so much Gillian for your help and support. I start my business this year, I create my website and I'm building my audience now and I have an email list so I can contact my audience and know what there problem so I can create a course that help them to solve their problems. I love you Gillian, you motivate me to continue my work, thank you very much 😘💐

@mikemai5480 4 жыл бұрын

very honest and helpful advice indeed from all the other videos I have watched.

@ebesuki 3 жыл бұрын

This is an amazing video! thank you on the advise on building a community!!!! :)

@couragekamusoko5689 3 жыл бұрын

Thank you very much!! I wish i had watched this video before launching my online course website.

@thequeenchosen1533 4 жыл бұрын

That was great info Thanks so much

@ZoeStibiVocalCoach 2 жыл бұрын

I just finished planning my course, and I am going to start filming tomorrow for the fundamentals of singing. Really excited about it and I loved how informative your video was. It gave me some real food for thought before I start to hit that record button. Thank you!

@levicull626 2 жыл бұрын

How’s it going now? :)

@ZoeStibiVocalCoach 2 жыл бұрын

@@levicull626 hey thanks for asking! I finished filming and all set up. Unfortunately the selling part is the tricky bit! The filming went really well! 😂

@levicull626 2 жыл бұрын

@@ZoeStibiVocalCoach gotcha! Selling does seem like the hardest part. I’ve never done a course before. Do you think it was worth it for you?

@sigmapsychic 4 жыл бұрын

Thanks for these essentials Gillian you are just the BEST

@RyanEdmondsMyLifeAsRyan 4 жыл бұрын

Excellent and informative. Thank you!

@GoalInspiredCareerCoaching 3 жыл бұрын

I am thinking of starting my Online course. Thanks for the information. I would like more vids on the topic

@yourfavnurseb9699 4 жыл бұрын

It’s cool that you said you didn’t sale when you first started, that’s an inspiration. For me, I’ve been really interested in starting an online course BUT I’m not sure if my core audience can afford it (pre nursing students) and I also don’t know if it’s too early in my KZfaq journey to offer a paid course to people. I’ve been on KZfaq for years and I’ve built up a fan base and I’ve already given valuable content but I don’t know if I can make a profitable yet affordable course. Thanks for this video.

@blissogirl 4 жыл бұрын

Hello!! I just wanted to share with you about my experience: I only started blogging last year. I created my website on May 2018, and on August 2018 I launched my first product which of course did not make many sales, but little by little I built an email list and created new products, so I think you can launch products whenever you feel ready! If you have an audience, they may want to purchase from you. Apart from it, you said you werent sure about your audience having the money to afford a course, and I thought the same as you...but recently I've had customers who are just starting University and that shows me that everyone can pay, not just adults. I hope this was useful to you. I wish you the best ☺

@patriciaobrien496 4 жыл бұрын

Thanks so much Gillian, very helpful.

@englishlessons462 2 жыл бұрын

Informative and hype-free, thank you.

@shanitavichare5179 2 жыл бұрын

Very insightful video. I am planning my first online course.

@amydillardGypsySoul 4 жыл бұрын

Thanks for the inspiration Gillian! I'm working on a free 5-day Creativity Reboot Challenge to build my email list so I will (hopefully) have an audience when I create my courses on Creativity, Art, and Business. Your advice is always helpful!

@inessalazar945 3 жыл бұрын

Hey share with me the info, I am interested. 👍

@blabla-kk8bl 2 жыл бұрын

Did you get enough traffic.

@TheKatrinaRuthShow 4 жыл бұрын

Awesome video on things you need to know about creating a online course

@AvitaStories1 2 жыл бұрын

Thanks so much, Gillian. Much appreciated.

@mygreekteacher483 2 жыл бұрын

Thank you so much Gillian! Your videos help me so much...I am an online Greek teacher, I have my audience which I built so as to have private online lessons , now I am trying to do recorded videos for my website, but my only problem is I cannot speak when I don't have someone to talk to, you know? I don't have the student to interact, I get so stressed and I cannot focus. I will overcome my problem, even though it's been a long time I am trying to overcome it...Keep on working, you are very good and helpful..

@MISTYEASLER 3 жыл бұрын

Thank you this helps! Gives perspective

@lamarrholland4690 4 жыл бұрын

As a person in the education business, I think your advice is precise and valuable to those interested in offering an online course. However, the best online course is a live virtual course; so that your students can ask questions and engage with the instructor. Online courses are all about connecting with your audience. People want to be convenient that you truly care about their life journey.

@annalynn5384 5 ай бұрын

Strongly agree! Thanks!

@shawnterius 2 жыл бұрын

Thanks Gillian! THIS IS GREAT!

@StephenOshea 4 жыл бұрын

great video i am learning so much here . i hope to create on line courses in the future

@wadegee Жыл бұрын

So amazing to see hundreds of people excited about online course industry!

@therealmarknelson 3 жыл бұрын

I create online courses and much like you, my first course didn't sell. I had no clue but like you said I had learn how to build my audience first

@VanCalapanoGreenBarleyDealer 3 жыл бұрын

Thank you for sharing this. I really want to learn creating online course. This is very helpful.

@Practiceofthepractice 3 жыл бұрын

You explained this really well. Thanks

@carriehampton2084 4 жыл бұрын

As a former Star Rating Assessor and Hospitality Consultant, I've created an online course called Fresh Eyes do-it-yourself Airbnb Inspection and will be launching it soon. It helps Airbnb owners to get their place better than the competition for when tourism starts up again after Covid. I hear what you say about building an audience but I'm not really sure how to do that! I'd better watch more of your videos. Thanks Gillian.

@Theforthplace 6 ай бұрын

Thanks for your information on what to expect with online courses. I too am venturing into the space except my ideas a little bit different. Maybe you can label it for me. i'm writing a book about how to quit drinking alcohol. It's called the key system that I have invented. used with other people, but haven't formally packaged it into a course. I have written the book. but I want to turn it into an online course. Really a cross between a course a coaching service and training I don't know maybe you could shed some light on what category you would call this. But I want to have one on one telehealth services especially during the first week of not drinking, which can be difficult with withdraws and stuff then have a once a week check in for about three months. I haven't figured this out as far as the amount of one-on-one time I want to spend and the price points I'm basically going to have three levels one basic course where I'm not doing any one on one and then two levels of one on one guidance and help what are your thoughts? Thank you.

@loseweightwithang 2 жыл бұрын

Hi Gillian! I'm starting my course creation now, with my own site and small following. At the moment, I'm mostly working on expanding my knowledge of course creation so I can make a course that's valuable and well put together. My course is going to help people lose weight and keep it off, and will include an action and accountability plan so people can lose weight for good. Thanks for the helpful insight!

@antoniodossantos5960 3 жыл бұрын

Nice....Thanks Gillian

@DayTradingMicroFutures 3 жыл бұрын

Well done. Great advice. I have my first 10k subscribers in the first year on YT and am building a course now that i have an audience. Btw, i,m age 72 and glad to learn from you. i admire your very sincere style. wTG

@ote-onlineteachenglish 2 жыл бұрын

Thank for this! It's really not as easy as they say. I just published my 1st online course on Udemy but not a single person bought. I am now trying to build my audience . Still trying to decipher some ways to generate income out of it.

@peterpaulparker 3 жыл бұрын

I have launched an online course on breathing and meditation. With the rising levels of stress and anxiety happening, I want to help more people be able to deal with this better. I have not had many sales yet but I will keep going. I have a tiny audience but that is growing. I love what I do and I love helping people. Thanks for your inspiring video. I must admit I have had my doubts but they are going.

@jcbbe 2 жыл бұрын

Awesome as always

@MimyBongiorno 3 жыл бұрын

Thanks for sharing!

@fico161168 4 жыл бұрын

Great info, thanks. It would be nice to hear how you finally built your audience and your marketing strategy to create your sales funnel (and the link to your courses)

@feliciamoreland2367 4 жыл бұрын

Right. She left out the important stuff. It all about "click bait" for most of these YP'ers.

@RizaTantay 2 жыл бұрын

They always share what went wrong but they don't go through detail by detail of how their course was created.

@lorenacontreras6268 3 жыл бұрын

Thank you for this! Yes I want more videos about teachable!

@YogaBlissDance 4 жыл бұрын

I recommend some of your videos to my KZfaq startup coaching students! I work with spiritual folks, coaches and healers and KZfaq is often a brand new world for them (as a creator!.)

@StephanieRubletz 4 жыл бұрын

Thank you so much for sharing your experience. It's tough when all you hear all the crazy success stories with a bunch of money. I don't want to have unrealistic expectations. I also feel like niche can influence pricing of your course too. I see all these big price tags out there but I just don't feel like people will pay a premium price for a sewing (my niche) course when it's likely a hobby for them and not going to deliver a financial return.

@kearcecrafted6275 4 жыл бұрын

Try creating a PDF to sell on Etsy. I see a lot of sewing guides doing really well there.

@StephanieRubletz 4 жыл бұрын

@@kearcecrafted6275 great idea thanks!

@fret2fret221 4 жыл бұрын

im currently working on an online course for mixing music at home. the biggest thing ive learned so far is to give more away than you're trying to sell. don't use your product to promote your KZfaq. use KZfaq to promote your product. give away content, ebooks, short lessons, etc. be generous with that stuff. and then you're in a position to build value into a paid/premium product you have.

@ACESEnglishparaViajar 4 жыл бұрын

Very helpful, thanks!

@mdappergoodlebug9293 4 жыл бұрын

Good advice, thanks🙂

@AndyTheCameraGuy 4 жыл бұрын

Great advice Gillian!

@carolinesexplosion Жыл бұрын

Thank you so much Gillian 🙂

@benchar5377 2 жыл бұрын

I LOVE YOUR HONESTLY

@encouragingmonologues8602 4 жыл бұрын

Gillian this was great!!

@tanjamatijevic5471 4 жыл бұрын

Hello Gillian! Thank you so much for your videos. I would like to ask you if you have any videos on how to generate the audience before launching the course?

@richardk120 4 жыл бұрын

Awesome helpful details thank you Gillian Perkins! Let me hear that again 9:00

@EwuramaKwofie 4 жыл бұрын

I'm planning on putting together a couple of courses on entrepreneurship and customer service tailored to my country (Ghana) I don't have much of a following yet. But the demographic here is quite different from the U.S. and the UK so I have a lot of foundation work to do until then. I'm hoping to have my first course out before Christmas. We'll see 😊 Thank you for the videos. 🙏

@cancercoachpreet 4 жыл бұрын

I’m trying to find a good platform to host my online course which I’m still in the process of completing. Thanks for the advice on building your audience first!

@Noosa21 4 жыл бұрын

Excellent content. Ive done many seminars and my goal in the last couple of years is to take what Im doing well offline to a wider online market place. I already have a big mail list, so its just a few steps left to complete using an online learning center, such as Learndash. Thanks again for your tips.