Innovation- adds value - NEEDED by society Satisfy a market need Can make money with it Can be manufactured at different levels Successful innovation: Champion People and culture empower people Have a Purpose Get the people with the right Skills Stop and reevaluate when needed. Opportunity - everything is about timing!!! Ideas generation: identify market needs Listen to employees and customers Look around the world Monitor Step 3: evaluate commercialization opportunities. Evaluate competitor Assess risk Competitive advantage - me do a SWOT analysis. Step 4: test fit for market Detailed plan Get Buy-in from other team members. Get a good Project manager Good communication Motivated teamwork S-5 : key milestones - fully evaluate S-6: test marketing show, ask for feedback Final stage commercialization Start production- plan Know equipments Know Capabilities Process and Plans

Thank you

Innovation means to make product what is actually needed by the consumers

Really? These are the steps to Commercialization??? Where is the go to market strategy?