7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides)

Рет қаралды 37,942

Күн бұрын

Discover 7 brand guidelines examples and style guide examples including Spotify, Audi, Mailchimp and more in this tutorial.
Full Article Here:
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0:00 7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides)
0:54 Brand Guidelines vs Brand Style Guide
1:11 What Is A Brand Style Guide?
1:54 What Are Brand Guidelines?
3:15 What Should The Brand Guidelines Include?
4:16 Why Do You Need Brand Guidelines?
5:46 7 Examples Of Stunning Brand Guidelines
6:12 Spotify Brand Guidelines
7:37 Slack Brand Guidelines
9:07 Starbucks Brand Guidelines
10:29 Mailchimp Brand Guidelines
12:03 Zendesk Brand Guidelines
13:14 KZfaq Brand Guidelines
14:34 Audi Brand Guidelines
15:51 Tips On How To Create Brand Guidelines
16:29 Tip #1: Attention To Detail
17:13 Tip #2: Brand The Brand Guidelines
17:54 Tip #3: Make The Guidelines Accessible
18:53 Tip #4: Include Helpful Features
First, you’ll discover the difference between brand guidelines and brand style guides and how they each direct the strategy and / or visual identity of the brand including the logo usage, colour, brand personality, tone of voice and more.
Then, we’ll explore what a brand guidelines template should include and the questions it should answer to provide clarity and direction.
Next, in this brand guidelines presentation, we’ll explore some of the best brand guidelines and brand style guide designs from top brands including Spotify, Zendesk, Audi, Mailchimp, Slack and KZfaq.
Finally, you’ll learn some of the best tips for how to create brand guidelines and brand style guides for your own brand or your client’s.
#brandguidelines #brandstrategy #brandstyleguide
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Пікірлер: 45

@henryfromlagosbrand Жыл бұрын

Such rich, quality piece of informative video! I love structured content, and this is structured content.

@BrandMasterAcademy Жыл бұрын

Glad to hear it!

@tadfrizzell Жыл бұрын

Excellent video-so thorough! Thank you.

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@adrianwahl5107 Жыл бұрын

Thanks for sharing. The Audi Brand Guide is dope

@BrandMasterAcademy Жыл бұрын

You bet

@broadcastGEMs250 Жыл бұрын

What's missing from all these are Motion Brand Toolkits for use in Video Presentations. And due to the dynamic and wide-ranging applications of video, the way to do it is with Adaptive and Responsive Motion Graphics Brand Toolkits.

@BrandMasterAcademy Жыл бұрын

Thanks for sharing

@faharkhan9772 7 ай бұрын

I am a graphic designer. and just start brand identity work your video is very helpful & informative Thanks.

@BrandMasterAcademy 7 ай бұрын

Delighted you got value 👍

@muskduh Жыл бұрын

Thanks for the free presentation! I appreciate educational content!

@BrandMasterAcademy Жыл бұрын

So glad to hear that you enjoyed the presentation - we're always striving to create helpful and educational content, so it's great to hear when people find it valuable.🙏

@ahmedmaasher6610 12 күн бұрын

You are the best ! Please keep doing this videos

@BrandMasterAcademy 12 күн бұрын

Great to hear thank you 🙏

@elizabethjohnny4789 8 ай бұрын

Thank you for a great video!

@BrandMasterAcademy 7 ай бұрын

My pleasure!

@shaquandadenise 4 ай бұрын

One of my favorite brand guidelines is the charity: water guide ... and glossier's social media guidelines

@ayakouda3658 Жыл бұрын

Excellent ❤ thank you

@BrandMasterAcademy Жыл бұрын

Most Welcome

@michaeloamen2038 4 ай бұрын

mad helpful and insightful, thank you!

@BrandMasterAcademy 4 ай бұрын

Glad it was helpful!

@aubrieghhudson Жыл бұрын

Thank you!

@BrandMasterAcademy Жыл бұрын

You're welcome!

@mohamedtsattia Жыл бұрын

Brilliant!

@BrandMasterAcademy Жыл бұрын

👍👍👍👍

@edujyoung Жыл бұрын

Mastery indeed, my man.

@BrandMasterAcademy Жыл бұрын

Thank you !!

@TheSanatv 3 ай бұрын

Very details you explained. Thanks ❤

@BrandMasterAcademy 3 ай бұрын

So nice of you

@paulaCvenecia 8 ай бұрын

8:23 Acme Inc?... Oh well, in any case, I work as a customer service rep and I was a little bit puzzled when the brand didn't provide the tone of voice for us. Then, my employer didn't do it either and it was a bit baffling, specially as a person that can be very blunt at times , so not getting fired during training was my objective... In that phase I began poking around and found where the chat history was, all I can tell you: I couldn't help but to laugh at the lack of tact, some people can display in professional settings. If you care about your Brand, please provide the guidelines as to how to address customers. Most reps are young (mid 20s), there is no training on non violent communication, and even internally there might be no guidance, on empathy and such. In a nutshell, do the homework.

@BrandMasterAcademy 7 ай бұрын

Hope you achieved your objective 😁 Not providing training to anyone on the front lines of your brand is a disaster waiting to happen

@FelippeSenne 7 күн бұрын

awesome content 👏👏

@BrandMasterAcademy 6 күн бұрын

Thank you 🙌

@liheroeverhero1519 Жыл бұрын

Sir Stephen is a legend, I celebrate you sir!

@BrandMasterAcademy Жыл бұрын

Than you 👍👍👍

@ronniecreed6023 Жыл бұрын

Brilliant work ! ! ! Thank you, Maestro👍x10

@BrandMasterAcademy Жыл бұрын

Many thanks! 👍👍👍👍👍

@FrankSalas Жыл бұрын

Goat

@BrandMasterAcademy Жыл бұрын

Thank you

@notforyou8473 Жыл бұрын

can you tell me which app or website to use to bulid those thing

@wififw0141 Жыл бұрын

canva is great for most professional creativity

@qawigreen1 Жыл бұрын

So is brand guidelines same as brand strategy document

@BrandMasterAcademy Жыл бұрын

Yes, Many use the term “brand guidelines” interchangeably with “Style guides” but the difference is the strategy and application of the brand beyond the visuals.