One of the most original commercials of all time!

Love how this goes from 1930's Busby Berkeley to 1950's Elvis to 1970's disco!

The reason I remember this commercial so much is because at home we had a black and white TV, and my Uncle had just got a new color TV, and this was one of the first things I saw on it. Like WOW!!!

I'm more impressed with what the producers created back then with low-tech than most of the crapola that people do with hi-tech these days.

Back when our industry didn't rush, cheat, use computers and cut corners. This had some computer involvement but was mostly done by hand three years before Star Wars came out. I continue to believe we need to put computers back in the "use sometimes" box and go back to traditional, hand-drawn and hand-painted animation.

Fabulous. A product of the "more is more" school of advertising.

One the best commercials ever made!

I remember some fabulous coke or 7up commercial where ghost like people were walking down the sidewalk...and it blew my mind.Maybe it was Levi's.

Can't beleive I actually remember this! It's probably beeen 1974 since I've seen it! See the light!

Damn, I haven't seen this commercial since I was five (yeah, I'm that old and ancient--pre-Internet & all) --talk about a flashback to the past! I do remember the part where the P.O.V. goes right through the big U in the word UNCOLA, the butterfly ladies, and that rainbow zooming across the sky. I love rainbows anyway---here in the Midwest, you can usually see one in the sky right after a summer rainstorm. I also grew up on 7UP as my main summer drink next to Koolaid--I'm still drinking it today

Incredible! I remember this as a kid. It's hard to believe this was all done without computers!

I remember some fabulous coke or 7up commercial where ghost like people were walking down the sidewalk...and it blew my mind.

wow... straight from the times when computer graphics had to be substituted by IMAGINATION and SKILL alone... *_*

I don't remember this ad but I do remember the jingle 35 years later. 7up commercials don't exsist anymore. You don't even think to run to the store for a 7up. That's crazy not to advertise.

One of my favorite memories is on Sunday nights my mom would make us 7up floats and the bottles looked like that.

7-up should use this same commercial now. Just as good now as it was back then!

damn im high af watchin this im in 1972

Those dramatic zoom-ins starting with "Uncola" are utterly thrilling to watch even today.

Fantastic!!!!!!!!

Wow, didn't think they had 3D computer graphics that sophisitcated in the mid 70's.

Amazing in every way. Would love to see more ads like this today. Agree that Pepsi's Throwback commercial looks like an homage to this one, with the volume turned up.

This is the definition of groovy.

This was all photography tricks actually, NO computers. Although computer animation was just getting its start around this time (with Scanimate, which was more of an analog video synthesizer) this wasn't created using such a system. Therefore, I've always been astounded at what Robert Abel and Associates were able to pull off with what they had. That's talent.

just when you think you've seen them all, you see something from the past that blows your mind that they made it back then.

Think this was the FIRST one softsignals.....Abel's computer work with great rhythm and horn lines = unforgettable.

GREAT GRAPHS AND VIDIO

This would mesmerize me as a kid and when I begin smoking weed once again😂😂😂😎

I remember another commercial for 7up that used the same music that showed a cartoon pilot flying a 7up bottle across the screen. I would love to see that one again!

I have a 7UP bottle from 1957 that I found in the backcountry with the same logo on it, sitting on my desk.

Sounds like Elvis sang the second part

Early Events Octennial Through the Ages in (1974) vs. Late Events Octennial Through the Ages in (1982)

@klusterset90001 I think that they were trying to convey that since it doesn't have any caffeine, it could be consumed anytime.

Compare the classiness of this commercial with some of the bizarre ones on this year's Superbowl show.

Bruh moment

the late 20's early thirties were a big comeback trend around 1972-75

There must be a high-res version of this out there somewhere.

@kstarpictures It used a Scanimate, which is an analogue graphic computer.

I recall that Peter Max had some involvement in this. Toward the end, there's a series of shots in his style.

Wow, cross between Yellow Submarine and 1920's imagery.

WOW!! This is the best version of this ad I've ever seen. Did you digitally enhance it? (I doubt it was this good even then).

@ricarleite Hi - It looks like you have the same VHS video that I have, which is a review of all of Abel's work. The first project was for Whirlpool in 1972, which I have. Was this also done on a Scanimate? Perfect 3d perspective graphics! Sol

There is a record from Ash Ra Temple and Timothy Leary "7Up"

The absolute best tv commercial ever

please bring back the drugs

@troothache I hope you upload it here.

Which religion is this promoting and how can I join it?

Sky Weiner will answer all your prayers.

Computer video effects in 1974??

I wish was back in the 70's again and see more girls 7 V Up, She was just seventeen.

I assumed it was a pretty good Elvis impersonator, but back in 1974 they could have actually got Elvis. Who knows?

This is a commercial that used a lot of imagination, and something that is lacking in a certain percentage of television ads nowadays....great is what i say, and even without all the technology of today!

LSD

Cool but a little scary

Was 7 up a dopers' drink back in the day? This and some others look like some acid trip.

Cocaine is a hellofa drug...

lol 7up on drugs

I want to be high so bad right now O_O

The absolute best tv commercial ever