9 Tips To Optimize Your Product Pages For More Sales (Conversion Optimization)
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*9 Tips To Optimize Your Product Pages For More Sales (Conversion Optimization)*
In this video, we provide expert advice on how to improve your product pages for better conversion rates. Your product page plays a crucial role in convincing customers to make a purchase or leave your store. Unfortunately, it is often overlooked in the sales funnel.
While many store owners focus on enhancing their checkout or landing pages, as well as post-add-to-cart processes, it's important to remember that customers won't reach those stages unless you have compelling product pages that convert.
Product pages serve the purpose of showcasing why your product is exceptional, addressing the needs it fulfills or problems it solves, and presenting the essential details that help customers make informed buying decisions. While attractive product photos and well-written descriptions are important, they are just the starting point. There are several other key elements that contribute to creating a truly effective product page.
To assist you in optimizing your ecommerce experience, we will explore timeless strategies to enhance your product pages and boost conversions. Join us for valuable insights and actionable tips in this video.
Here is what we’ll cover in this video:
00:00 Introduction
00:55 What Makes a Great Product Page?
02:20 Do You Have a Clear Call to Action?
03:20 Do You Have Great Product Photography?
05:06 Do You Link Your Images to Your Variants?
06:12 Do You Have the Right Amount of Detail?
08:14 Do You Have a Well-Branded Product Page?
09:16 Do You Have Aspirational Content?
10:18 Do You Have Content that Sounds Human?
11:18 Does Your Product Page Elicit Trust?
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📚 *Resources*
► Tabs by Station apps.shopify.com/tabs-by-station
► Product Reviews apps.shopify.com/product-reviews
► Product Page Tune-Up: 9 Timeless Ways to Increase Conversions utm.io/uf7ss
► How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips utm.io/uf7sr
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#shopify
#productpages
#ecommerce
#conversionoptimization
#productphotography
#branding
#copywriting
#userexperience
#calltoaction
@learnwithshopify Жыл бұрын
🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9
@YoLyrick 3 жыл бұрын
Some of this is naturally intuitive, however clear natural (NOT mock-ups) photo sets to paint your product “in the lifestyle” is by far the most important and effective conversion element on the page.
@learnwithshopify Жыл бұрын
Hey guys, please note that the free trial is now 3 days, after which it will cost only 1$/month for the following 3 months!
@kikosa1349 Жыл бұрын
For how long will this offer remain valid?
@tomlewis9776 Жыл бұрын
Great video. Love the quotes and text images for note taking. Keep it up.
@TheCrownedJess 3 жыл бұрын
Love these videos, please don’t stop. 💕
@TheMainGoat9 9 ай бұрын
Great video, this was really helpful to optimize my store, it’s all about the little details that makes the difference
@GeorgeWulfers_88 2 жыл бұрын
Super Awesome video! :) I have a lot of work to do for my product pages that I had not thought about but thanks to you and this video I just a flood of ideas and information I can provide within them. Thanks!
@learnwithshopify 2 жыл бұрын
We're so glad to hear that, George! Thank you for your feedback!
@Badr-zs9vc 3 жыл бұрын
Great content as always!
@just_a_GTA6_Fan_YT 3 жыл бұрын
She lowkey looks like Vanessa Hudgens, great content btw
@iasyama1999 3 жыл бұрын
I'd say a mix of Vanessa and Lily Collins
@TheStitchWitchPodcast 2 жыл бұрын
Her IG handle is actually drugstore Vanessa Hudgens
@Fang-Montessori 2 жыл бұрын
That is how this attracts me to all her videos
@wadostina Жыл бұрын
It does help when Looks match Smarts.
@marissadrew8233 Жыл бұрын
Vanessa Hudgens- a Filipina , Asian- Philippines lady American)
@simplybllc1801 2 жыл бұрын
Great video! Very informative!
@bulkify5025 Жыл бұрын
Thank you so much for sharing the informative video.
@badasswomen5678 3 жыл бұрын
Thankyou so much for this video becoz i was just come accrose youtube to watch about my page and your new video is about that woow you guys are the best made my mornining india love love
@fritzpapin9027 2 жыл бұрын
Great content, very informative! Thanks.
@halitsanr4439 9 ай бұрын
Thank you Michelle !!!
@humansofceylon8046 3 жыл бұрын
Hello, as always great content and great explanation, keep up the great work. I followed through and built a shopify store for a client of mine, would really appreciate if you could give me some advise as to where I should improve it for her (client). Anyway thank you for the great advise. Again thank you.
@jacquelinesown6675 3 жыл бұрын
Great video as always
@Malik-jy3ms 2 жыл бұрын
Nice explain…go a hard god bless you
@davidhoang156 3 жыл бұрын
Thank you !
@ahmetenes2972 3 жыл бұрын
Wow, words to remember!
@vipanchika5059 2 ай бұрын
Twinkle glass we maybe used for a flower full glass
@Selvadoralex95 3 жыл бұрын
Big thumbs up !
@rafeekvibration6338 3 жыл бұрын
please make videos on shipping settings on worldwide, North America and Europe
@dunulranasinghe1123 3 жыл бұрын
Thankyou!
@suesmith8326 2 жыл бұрын
Great information
@vipanchika5059 2 ай бұрын
thank you madam
@ThemeNcodeOfficial Жыл бұрын
Very informative!.......
@user-kp8ul4lh4n Жыл бұрын
Thank you for your help !!
@learnwithshopify Жыл бұрын
No problem, Clare! We're glad you found this helpful.
@spshivram 3 жыл бұрын
Should we also write contents to the collection page ? Is it useful for ranking in google ?
@PakistaniTraditionalDresses 8 ай бұрын
Thank you for your informative videos. I always try to find a solution from your videos. Can you assist me with displaying random products on the home page for each visit?
@nigelcraig8418 Жыл бұрын
Very informative
@balenherb 2 жыл бұрын
Thank you very much. Would you advise me of things to raise conversions for fashion products?
@learnwithshopify 2 жыл бұрын
Hi there, Hüseyin. If you're looking for some tips and tricks on how to increase your conversion for your fashion products, then check out this Shopify Plus blog where we share information from some of the top fashion brands on how they do this themselves! You can access the blog through this link here: bit.ly/3nUKhUU. Let us know if you have any additional questions!
@vipanchika5059 2 ай бұрын
I think each and every plant in the garden is to be wanted more care and treatment for the greatest garden or in other ways we can say greatest success they want more care and preservation
@MrRcrough Жыл бұрын
Thanks, so far I seemed to be getting the most out of your videos.
@pabloscruisesads Жыл бұрын
yooo went to college with you dude small world I was just looking up tips to improve my companies site lol
@wasfia.a.hassan462 3 жыл бұрын
Thank you very much, your videos are very useful, I create my Shopify store in August 2020, I didn't have sales till now, I think about selling my store because I pay monthly to Shopify with no profit return to make up for it. Can you advise me? please.
@Badr-zs9vc 3 жыл бұрын
Can you please make a video about new product research methods?
@ImWORTHITINC 2 жыл бұрын
GREAT ONE!!
@personalizefootwear7055 3 жыл бұрын
I really need your feedback... The things you say in the video, was exactly what I was thinking but didn't express with words..
@blezyz 2 жыл бұрын
I know what you mean, it feels like you knew what to do all along but it was nice to have a second opinion that confirms it.
@rajudesai3069 Жыл бұрын
Very nice
@MattyJones Жыл бұрын
How do you change your varients from dropdown/pills to actual colors or images?
@vipanchika5059 2 ай бұрын
Sharp we can use for watch
@robmurphy1558 Жыл бұрын
Hey 👋🏼 can anyone recommend a good Shopify theme for a home and garden furniture store? Currently using Debutify, it’s ok, but I want something better.
@arrtteem Жыл бұрын
very nice ✌✌✌✌✌✌
@michaelcandelaria5869 2 жыл бұрын
How do we get to look at Other's Shopify Pages?
@syedammad3555 2 жыл бұрын
Crush updated 😍
@amandamarcuccijewellery 26 күн бұрын
would LOVE you to give my site, product pages a once over! I have spent almost 6k trying to get it wright and still no conversions... what am i doing wrong!?
@Brandedinbutler 2 жыл бұрын
Our store specializes in vintage clothing so we typically only have one of each item. With that being said, we have thousands of items so it makes it hard to individually picture each item multiple times with multiple angles. Also vintage clothing typically runs small so it's hard to describe to people that an item is tagged Large but actually fits more like a medium/small. I agree with not wanting to write too much but I don't know how to reflect that and what our business is all about without writing a novel in each description. Any advice?
@skulltrap7739 2 жыл бұрын
try to put the most important information with bullet points at the beginning and the full description after that if you want you can put some photos too
@GTYassine 3 жыл бұрын
PLEASE THE BEST CRITERIA OF A WINING PRODUCT
@Lucia-Sosa 2 жыл бұрын
Thank you! How do I add the product photo zoom feature?
@learnwithshopify 2 жыл бұрын
Hi there, Lucia. Thanks for commenting! Can you share with us a timestamp of the moment in the video where you're seeing the photo zoom feature in action? I just want to make sure I have a look at the feature myself so I can point you in the right direction!
@godinman 6 ай бұрын
@@learnwithshopifyat 4:33
@TheStitchWitchPodcast 2 жыл бұрын
Does Shopify have that thing where you can pay for a Shopify expert to peruse your website and do some tech changes that may feel overwhelming? I feel like that was something I heard about but can’t find anymore
@Aesthetin Жыл бұрын
Do you have any issues with your site?
@nardu Жыл бұрын
I have new store question, if you have no reviews for the products you are going to resell. What makes a good placeholder? The products are well known electronics brands that have reviews everywhere else, but not on my site. Any ideas?
@learnwithshopify Жыл бұрын
Hi! If you do not have any product reviews, it makes sense to avoid having anything on your store that might highlight the absence of those reviews. There are other trust indicators you could use, and they're outlined right here bit.ly/3DIutfZ.
@godinman 6 ай бұрын
@@learnwithshopifyhello, this link is not working, would you be able to update it ? Thank you
@kyaextreme9300 2 ай бұрын
What is a variant?
@wanderwaves-d4r 8 күн бұрын
Can I start selling from Bangladesh on Shopify?
@HHperkinsCo 10 ай бұрын
I have a question. So a lot of what we sell has variations by weight. What is the proper way to write a product a description for weights? For instance White Danish Cord is the product and we have variations that are 1lbs, 2lbs, and 10lbs. Should I write them as 2lbs, 2 LB, 2 Pounds, 2 lb, etc. Appreciate it.
@learnwithshopify 10 ай бұрын
Hi there, great question! The best way to set this up would be to add the weight to the product itself. If you have different variations of the same product, you can create variants to indicate their weight/size differences. To learn more, you can check out this page: shopify.link/GWavadd.
@HHperkinsCo 10 ай бұрын
@@learnwithshopify thank you so much for the reply! I wasn't able to click on that link though. If you could send another that would be awesome! Appreciate it 🙂
@learnwithshopify 10 ай бұрын
Oops! Sorry about that. You can try this link: shopify.link/JmDo. Thanks!
@cancerscircle 2 жыл бұрын
Hi , I tried to save a shopify image as JPEG, I used Tiny PNG and uploaded it to Shopify but somehow when I downloaded the image from the website it was still a PNG, how can I resolve this issue?
@learnwithshopify 2 жыл бұрын
Hey, there! I am not fully sure what you mean. Would it be possible to explain in detail what you are trying to do, and where you are running into the issues? I understand you are having some trouble with JPEG & PNG formatting, however any more context you can provide would be helpful. Just so you know, we have some information here about uploading images to Shopify - bit.ly/3xC4kLS.
@sln06a.b56 Жыл бұрын
Now big question , i watched a lot of your videos i swear ,but adding a lookbook or ^shop the look^ section on shopify ( beauty products in my case ) , its driving me nuts 😢😢😢 i checked some apps but none of those served what I envisioned . Great example is the rare beauty Join the community lookbook , that section looks so simple and i want to do the same or at least same concept
@learnwithshopify Жыл бұрын
Hi there, thanks for reaching out! Have you checked out the app 'Lookbook - Shoppable Gallery' bit.ly/3VMgBbr by chance? This may allow you to showcase products seen on customers. If not however, I'd recommend looking into hiring one of our Shopify Experts bit.ly/3Lz8utb as they can assist with specific customizations.
@yugiohpacker 2 жыл бұрын
2:50 what theme is that?
@learnwithshopify 2 жыл бұрын
Hey there, thanks for watching. That's a great question! The theme that is being used at that time stamp looks to be our Debut theme: bit.ly/31wWJSB. Let us know if you have any other questions.
@Ararad_Sarkissian 3 ай бұрын
6:40 Well... obviously that's a girlfriend material. Thank you for the explenation! Have a good day!
@seelyaftini Жыл бұрын
👍👍👍
@paulallen3777 Жыл бұрын
I need help with my Refresh theme. Do you freelance or know of someone as talented as you?
@learnwithshopify Жыл бұрын
Hi, Paul. What're you needing help with? If you'd like assistance with customizing your theme, you can explore our Experts Marketplace (shopify.link/q5Y2) to hire a Shopify Expert.
@paulallen3777 Жыл бұрын
@@learnwithshopify Thanks, the link did not work.
@learnwithshopify Жыл бұрын
Could you try using this link instead: shopify.link/q5Y2.
@willykuo1008 2 жыл бұрын
This may seem a bit off-the-topic, but I'm really attracted to your smile lol...
@thehonestinvestors 2 жыл бұрын
My only question is who do I hire to optimize my sales page? Because the truth is expecting me to do this for my page is 😬😬😬😬
@learnwithshopify 2 жыл бұрын
Totally understandable to want some help with this! We recommend the Shopify Experts Marketplace if you're looking to hire someone for product page optimization: bit.ly/38FvGbp.
@priyadarshan7325 2 жыл бұрын
I am selling pod so who I can show multiple angle
@queenkitty7725 4 ай бұрын
I think you mean how, not who. You would need to order product samples and take pictures of them, then upload those pictures to your product page.
@vipanchika5059 2 ай бұрын
Thirsty tasty sweety these names we can use for juice
@yahyaalperkacan4725 3 жыл бұрын
The only way to make money is to provide value"
@Gizmo_Nugget3397 5 ай бұрын
I know you posted this 2 years a go. Do you still look at peoples shops to give ideas etc?
@sorrell9046 2 жыл бұрын
uhh hi
@ConceptualMedico 2 жыл бұрын
I m in love with you❤️…
@unknownbytes2874 3 жыл бұрын
What’s her IG?
@thomasyonsy3261 3 жыл бұрын
DailywebEARNnet is trusted
@DIYBypasscom 3 жыл бұрын
Good presentation, but talking too fast. Couldn't understand all she said. Slow down you talk please
@vipanchika5059 2 ай бұрын
I think my watching time and effort is worthless because no money isn't come yet in my account
@imwiththeband4041 Жыл бұрын
Do you have any suggested apps that deliver social sharing icons (eg. Instagram, Facebook, TikTok, Pinterest) as part of your product pages, collections etc? I found one that looked great by Space Squirrel, but it doesn't seem to be active any more.
@learnwithshopify Жыл бұрын
Hi, there! This will often be built right into the theme that you're using. To double check, I'd recommend going through the settings in your theme editor. If you'd like to add more sharing options than what exists within your theme, one of these apps should help: bit.ly/3ZXCfMd.
@wasfia.a.hassan462 3 жыл бұрын
Thank you very much, your videos are very useful, I create my Shopify store in August 2020, I didn't have sales till now, I think about selling my store because I pay monthly to Shopify with no profit return to make up for it. Can you advise me? please.