A Better Way to Present to Clients - Building A Brand, Ep. 5

Рет қаралды 275,826

5 жыл бұрын

How do you present an idea? How do you pitch to clients? How many options do you present to a client for them to make a decision? What happens when the clients don't like the work?
Want more? www.buildingabrandshow.com/
Binge-watch the whole series: bit.ly/BuildingABrandShow
In episode 5 of Building a Brand, Matthew Encina and Ben Burns, drive up to Rancho Cucamonga to present their brand stylescapes to the Hamiltons. They hope to get approval on one of the directions, so they can go back to the team and begin designing the brand identity for Hamilton Family Brewery.
Clients do not always know how to express what they are looking for when it comes to visual concepts. Designers have historically shown clients various samples of published work to help guide them through the design process to understand what style they are interested in. Before the internet designers showed clients physical tear sheets from magazines.
The “Stylescape” is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright.
🎬 Episode breakdown:
00:50 - Previously On
01:53 - Editing last minute
02:34 - Emily's second Stylescape
03:07 - Ben and Matthew work on naming Sang's Stylescape
05:07 - Why name them?
05:41 - Planning the presentation
06:20 - Arriving at the Brewery
06:38 - Ben opens the presentation
07:46 - Emily's Stylescape "Ornate Heritage"
10:04 - Sang's Styelscape "Built To Last"
12:42 - Min's 1st Stylescape "Merit Badge"
13:51 - "Part of our job is to listen and watch what they do"
15:32 - Min's 2nd Stylescape "The Daring Artisan"
17:20 - What Matthew and Ben think of "The Daring Artisan"
19:12 - "Client's need to see something to react to"
20:21 - Josh giving feedback on all the Stylescapes
21:19 - Crysten giving feedback on the Stylescapes
22:32 - "Which one feels like Hamilton Family Brewery?"
23:25 - Ben recaps the choices made
23:51 - Ben explains his biggest concern
26:01 - How the presentation went
27:31 - Next On
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💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction: bit.ly/2JJKhEM
👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: bit.ly/ThePitchKit
🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: bit.ly/2Whe6yk
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#BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur
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Host- Chris Do
Content Director- Matthew Encina
Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor- Stewart Schuster, Kevin Ramlal
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Пікірлер: 555

@raulm602 5 жыл бұрын

Am I the only one that feels inspired with every episode that comes out?

@AndreStoklos 3 жыл бұрын

I'm definettly with you

@abnormalhq4536 3 жыл бұрын

Can you summarize video on the one sentence

@mlibomashiyi9483 Жыл бұрын

I'm an art director for Samsung today. partly to religiously watching The Futur content like this from 2017 after I dropped out of my Architecture degree. Forever grateful, I try at every moment to put on designer to the channel.

@RJ_Prevendido 5 жыл бұрын

holy crap the stylescapes changed my way of dealing with a design path!

@stephenjoyce9780 5 жыл бұрын

PLEASE MAKE A SEASON TWO!! This is the type of content I need in my life. It’s teaching me so much about design and branding and it’s so helpful to watch it every step of the way with the same company. Please please keep making more of these videos!

@sweatt4237 5 жыл бұрын

With Channels like this, who is actually watching TV anymore?

@amanialex8235 5 жыл бұрын

Well put!

@mrbenburns 5 жыл бұрын

😎💯

@praisepsalmist 5 жыл бұрын

No one 😂

@jagodabrie411 5 жыл бұрын

@@ShaneGrossdesign Can we atctual contact Netlix and suggest for them to "buy" the show? Not sure how they do it in there.

@mashable8759 5 жыл бұрын

Who wants to waste time on tv shows THIS IS THE FUTUR

@jaret9055 5 жыл бұрын

this series alone is worth more than $10K and it's FREE

@thefutur 5 жыл бұрын

You can always donate or buy a course ;) academy.thefutur.com/p/sustaining-member

@imZenko 5 жыл бұрын

@@thefutur nice ;)

@mrbenburns 5 жыл бұрын

🙏😎

@jonpersson9962 5 жыл бұрын

Man, that cliffhanger at the end is killing me! Can’t wait for the next episode.

@kevinchristian96 5 жыл бұрын

this whole series its like you give us free courses about building a brand. its 28 minutes of content but i feel like its 5 minutes, learn and enjoy every second of it. this channel is like the best lecturer i've ever had. Collaborate with your client, show emphathy, and listen to the client. Salute!

@anyalake 5 жыл бұрын

I got chills watching this! There are so many layers to your excellence here - good storytelling, quality production, educational content, talented design work, great client handling. Bravo team!

@stefanklein57 3 жыл бұрын

Matthew: I’m so relaxed right now and happy that I won’t present the stuff. That’s Ben‘s job. Also Matthew: Starts presentation of every single Stylescape and has the most overall talk-time :D Amazing job nonetheless!! Thanks for sharing!

@keywolf23 5 жыл бұрын

Really felt this one lol watching a professional design consultancy going through the all-too-familiar client shakes really cements that those feelings never go away. Its really humanizing and I applaud you guys for allowing yourselves to show it. I look forward to these videos every week.

@alexandershopov3131 5 жыл бұрын

This is light years ahead of any tutorial or course out there!!!! Kudos guys, being able to actually see the proccess and the reactions is so helpful!!! Can't wait for the rest of the series. As always quality Futur content!!!!

@valiullah 5 жыл бұрын

This series must be made compulsory for anyone studying Visual Communication. The important thing to takeaway, which unfortunately might hardly be taught at all in design school, is how to strategize and present to the client. If you make killer visuals but are unable to help the client through the process, they could end up misunderstanding almost everything about the project. Also take a note of how Ben and Matthew, with decades of experience, are so down to earth in this entire series. This should be ones attitude at the workplace and in life. For me work comes 2nd. Your attitude comes 1st. And I'm waiting to see if Master Do makes a comeback in the series!

@adamrt1234 5 жыл бұрын

This series is by far the best thing you guys have made on this page. It is both informative and interesting. Please continue.

@AlvaroDiazCastro 5 жыл бұрын

I've learnd how to use language to present a design, loved the way Matthew was supporting Ben with his words to complete the story behind each stylescape. All the car chat comes to real deal here! Continue with this how to sessions please. Sometimes I see Chirs words and laugh through Matthew presentation.

@martabubblegummers 5 жыл бұрын

Thanks for sharing your process and also your struggles along the way. 🙏🏼 Each episode is a drop of concentrated knowledge.💖

@herrlindner 5 жыл бұрын

I love knowing that, even with your experience, you (Ben) still get nervous when you're about to present your work. Thank you guys.

@alexshaw2693 5 жыл бұрын

This is why I love this channel. You can take as many courses you want on design but its rare to find content in which you see, from start to finish, the process of working with clients. Not only did I learn about how to incorporate Stylescapes but I learned how the interaction with clients work. Every episode I felt like I was apart of this project and would love to see more seasons of this! Edit: Content like this belongs on Netflix

@rdvgrd6 5 жыл бұрын

Oooooooh that tension in the very last teaser! You know how to make us wait for the next episode 😋

@rdvgrd6 5 жыл бұрын

Matthew Encina but that’s what is interesting. It went to smoothly until now, and we learn more from mistakes and problems, can’t wait to see how you dealt with it

@mrbenburns 5 жыл бұрын

😬

@amanialex8235 5 жыл бұрын

Thank you guys. You have no idea how much you're helping young designers to manoeuvre this crazy business of design. Best thing since sliced bread...actually better!

@henryvoon8605 3 жыл бұрын

Being a designer especially in ASIA where the clients are stubborn & super cheap and undervalue our work & skill. Always expecting a 2 dollar budget for a 2000 dollar return which doesn't make any sense. But after watching this, I can confidently soothe & convince them more effectively in the future! THANK YOU

@shamshamshamhee 4 жыл бұрын

I loved the way you guys setting up the conversation with the client from presenting to asking the serious question. "The stylescape is actually a conversation starter". We want season two!

@designedbyshyne 3 жыл бұрын

This is my local brewery! So cool to see my design world collide with my physical community.

@Kosodesign 3 жыл бұрын

I'm happy to see that everyone struggles with the same issue with client's feedback

@Piktro 5 жыл бұрын

Can we just take a moment to appreciate Min's design skills? The whole team is great, but she just has such a great aesthetic that really resonates with me.

@thefutur 5 жыл бұрын

she's a beast!

@PhenMas 5 жыл бұрын

Looking forward to seeing the next episode. I have really been enjoying this series. It’s fun to see your process from the outside.

@mrbenburns 5 жыл бұрын

Phen Mas thanks so much Phen

@PhenMas 5 жыл бұрын

MrBenBurns welcome man

@iblack5 5 жыл бұрын

As a graphic designer, this show is absolutely the most realistic view of the day in the life of a designer. A lot of their style and presentation of business relations is mirrored to what I’ve been doing for several years now. And I have to say, thank you for showing me I’m on the right track.

@Isaac862 5 жыл бұрын

Encina has really grown on me, when I first started watching the futur I thought he seemed cold & uptight, but watching him with the client I was impressed by his focus and professionalism. Great job guys.

@thefutur 5 жыл бұрын

he's not cold or uptight. maybe more measured when he speaks and cool like a cucumber.

@RobertLoyale 4 жыл бұрын

I was doing this in school as a “Moodboard” and I’m overjoyed to see people using that as a pitch. I’m going into a meta way of thinking with this and will be using this as “spec work”.

@899tamara 3 жыл бұрын

Seeing this for the first time and am blown away! Hamilton is so blessed to have BLIND support them w their branding. I’m learning so much!

@currymacking6262 2 жыл бұрын

when they flipped over the second board i wanted to cry the classic looking ones were so good for what their brand was wanting to do

@ProfNomis 5 жыл бұрын

I've said it before and I'll say it again. This series, this content, is pure gold! By far the biggest thing that I've learned watching the series is about dialogue and how to communicate better with clients. What I love about this series is its authenticity. Thank you guys SO much for giving us this content. I'm not a young designer (I'm 45) but I've learned SO much from the channel. Keep up the great work, you guys ROCK!

@tamyherrera918 5 жыл бұрын

I love every single part of this video... actually of every episode. Thks a lot for sharing your experiencie... I never thought that the client needs to be envolve this much on the creative process, and I'm changing right now the way I present a brand. Thanks again

@tamyherrera918 5 жыл бұрын

@@MatthewEncina totally agree!!! I feel silly coz I never thought like that. Thks a lot. Greetings from Chile

@arawphoto 3 жыл бұрын

Love this series. As an art director and designer, this kind of collaboration with clients I love. Having a client understand the process is so vital, not only for the final product, but they also understand why designing a brand is important and not just a logo. This is why great design is worth the cost. Excellent job!

@gabrielcameron 5 жыл бұрын

After attending a small meet and greet hosted by a local bank, I come home and watch this. Now the internal inspiration dialogue is going full blast: Must rebrand the community bank! Love you Futur Fam. You give so openly. I want more than anything to take all of the knowledge and technique gained from you guys and put it to good use in the community and the world at large.

@Forrest136 5 жыл бұрын

These stylescapes are so cool!! Way better than the moodboards we did in class

@nelsonwang6530 4 жыл бұрын

Have worked at many design agencies as a freelance account director, I have never met any design teams as collaborative as these guys. No ego and no bullshit but commitment to produce great work for your client. No wonder they are kicking ass!

@daliagarza 5 жыл бұрын

Just wanted to also show my support. All the comments already mentioned things i enjoyed about the series. How Ben and Matthew come to an agreement with their ideas, body language through the meetings, how to speak to clients and involve them as much as possible. I love this series and wait each week for each episode!

@darleeurbiztondo7807 3 жыл бұрын

my question is... why is this series not on Netflix??!!! this deserves more audience! to make clients understand as well the process of how designers work, and for designers to have this standard and level of service. but over all, thank you for this documentation!

@Hugo-rq3fi 5 жыл бұрын

Now looking back after this show is finished you can clearly see how you guys successfully blended the two stylescape options they went for. Freaking awesome work.

@sofdesigns 5 жыл бұрын

I graphic design full time, and I watch these when I'm uninspired and frustrated. The systematic yet creative system you all have developed is essential and I'm really glad I came across this channel. This series in particular breaks everything down so thoroughly and every step of this process is something I will apply to my own technique.

@richallaire 4 жыл бұрын

This is about the most meaningful/real content I’ve seen yet.

@jrizzo9 5 жыл бұрын

I've felt like I've been a part of this whole process from the beginning. I've never felt more engaged with a video series. You guys rock.

@skywire444 5 жыл бұрын

Tease tease.....great enticement where I can't wait for the next video showing the evolution of this brand story. Hard work to cross these worlds of design to creation to presentation.

@4c_aperture 5 жыл бұрын

I learned a deeper understanding of branding and the process of working with clients. I’m not a graphic design person, but I am a videographer, just starting out, and there’s a lot here I can apply that’s more universal, I think, and not just for brand creation.

@mustafadiallo3153 5 жыл бұрын

Liked this series before, now I love it. The most important I learned this episode was when Matthew talked about letting the client in on the process and letting them give their input, and then being able to see it in live! Love you guys!

@sirfredgear 5 жыл бұрын

First off, this is my favorite current show. I could see this on Netflix divided into 3 episodes per brand build. But, forget that, I like THIS medium. Keeps me coming back wanting more, every episode. Two ideas I really loved in this episode: 1. Framing the different pitches with a name that captures that approach - great idea, and well explained. I also enjoyed hearing how "Built to Last" came to life in this context. 2. Ben making the executive decision to drop the 5th wheel because it was a "bridge" between two that would have muddied the waters. Great insight.

@DairenWilcoxSandloks 5 жыл бұрын

I cannot say this enough, but I am enjoying this documentary-style video series - props to you ladies & gents. Each stylescape presented was rich with appealing elements. I'm looking forward to watching your team grow through the challenges of making this fun (family) company into a brand. Next time I travel cross-country, I hope to have time to stop in and try their beer (and I don't drink).

@roscoejones303 5 жыл бұрын

This series is amazing. My favorite is this episode of how you explain the style scape and presenting it from intentional naming to walking through the pieces included.

@Salad-Cream-Binge 5 жыл бұрын

Hey guys, love this series. I wouldn't trade 1 x warts 'n' all process show for 30 x design blogs of false perfection. Excellent format, lessons every minute.

@ThisDesignLife 5 жыл бұрын

Agreed

@ashleyleatherman2586 5 жыл бұрын

This is one of my favorite series ever! I'm currently a student at Full Sail University in the media design program and this hits everything we have been working on. It's so helpful/enlightening/inspiring to see all of these design elements and steps in action!! It takes the abstract theory and makes it tangible/concrete which really helps the learning process.

@Jj-rq9sp 5 жыл бұрын

Matthew Encina Interesting what does that engagement look like? Is it a different level of engagement from where your perspective if its only to one classroom of students?

@etienneboois 5 жыл бұрын

Cant stop looking at your shows. Too Much Power.

@ben_habib 5 жыл бұрын

Absolutely love this series! Looking forward for the next episode!!

@mo-s-studio 5 жыл бұрын

To be clear this presentation is totally blowing my mind. I loved how you showed great variations of one brand and each one has amazing story to tell. Great job! Keep it up.

@Maxonepiece 5 жыл бұрын

This serie is sick ! Learning so much about all the processes you guys go through in order to re-build a brand. I guess it’s at the same time cool to learn stuff about what’s going on in the agency but the serie also makes you create a relationship with the « characters » of the serie and the hamilton brand. Cheers for that !

@jaimejimenez2886 5 жыл бұрын

I love how yall created two personas of what the customer looks like and creating the brand strategy around that!

@jabsjc 2 жыл бұрын

From a marketing stand point the colorful set they chose, is a marketing gold mine! The merit badge idea has so many monetary avenues that could create so much revenue. Bravo 👏🏼

@thefutur 2 жыл бұрын

Thank you

@jamiesebastian 5 жыл бұрын

Loved the bit where y’all were in the car talking about naming the stylescapes. Such a simple moment, but I enjoyed seeing the prep before presenting to the client.

@wesbaker3242 5 жыл бұрын

As a design student, this channel and series is making me feel more and more prepared and excited for the world of work

@christianbrowne4385 5 жыл бұрын

I love this series. I love how you guys show the whole process and give the viewers a behind the scenes view.

@Poohbify 5 жыл бұрын

I'm learning how important communication is, although it's a core/fundamental ability it's something that's overlooked way too often. There was a mention of getting to know the client better and making the brand development process an actual collaborative thing, not something that's done alone. It's something that relies on input from the client so that you can hit those home-runs.

@jerryoverton7037 5 жыл бұрын

I like what the writers have done with the "Ben" character. I remember him struggling with how to describe the art. Now he's a freakin' poet. Looking forward to the next episode.

@thefutur 5 жыл бұрын

haha. he's a good actor.

@Techdivamedia 5 жыл бұрын

The thing that stood out for me here was learning the power of naming each comp. Thanks, guys! I’ll share this on my networks!

@NalisaTalks 5 жыл бұрын

I absolutely love this series! It's been very helpful for me to fine tune my design process!

@PhiTonics Жыл бұрын

What's impressive is you've given them dozens of marketing and sales ideas besides all the brilliant design work. 🙌👏

@jagodabrie411 5 жыл бұрын

Another golden episode! One thing I learned (I mean, I learned 100 actually, because I am still a noobie in branding), was how important it is to show stylescapes and get a "no" direction, and hopefully "yes" direction (even if it parts). Having your client pointing at actual thing they like is super valuable. And ironically, I don't think every agency does stylescapes as part of the process. I have found many go from discovery straight into logo options.

@ninghua5312 4 жыл бұрын

I've replayed this episode for multiple times and still feel that there are a lot to learn - which means more replay :P The one thing I've learned today is that, clients don't usually know what words to describe what they want, but stylescape with significant differences can really help them tell things, and give them a clear direction too.

@abdallahmarcos 5 жыл бұрын

This is pure gold. I'm watching this while I do a branding project for a friend. Trying to apply everything I'm learning here and at Stylescape course.

@dolanfrick3167 4 жыл бұрын

Bingeing the whole series today.. Love it so much. Loved the variety in the style scapes!

@chukleberryfinn 4 жыл бұрын

These stylescapes are gamechangers. I learnt SO MUCH from this. Thank you.

@kunalgetsit 4 жыл бұрын

One thing I learned here is involving the client at each and every possible step. We didn't do it before. So we'll try our best to implement it now.

@JohnKonye 5 жыл бұрын

StyleScapes... I've seen them, but never put much thought into them. I want to incorporate it into my process in video production.

@ferchoiturrioz 5 жыл бұрын

Every episode is a new knowledge bomb to my head and the way i think! Im a rookie in design just learning by myself. And when i found this channel and start to see a few different videos. I cant stop! is so freaking helpfull the way you communicate to us. I think for sure, im in class. Is easy to understand, i dont want this series finish EVER. THANKS for your time to give us this.

@isaacholtorf5597 5 жыл бұрын

One of the greatest series to be made on KZfaq.

@mounirelogbani 5 жыл бұрын

Absolutely loving the series, this is priceless and very helpful.

@mashable8759 5 жыл бұрын

I learned that the company is really precious to the owners and you should involve them in your process because we think of it in terms of money and stuff but we should look at it from their standpoint.

@kaitlyndouglas2581 Жыл бұрын

Found this channel as I try to gain the courage to go into design after 6 year out of HS. Love the way Ben and Matthew presented. Encouraging that maybe a shy introverted person like myself possibly can do it too.

@Tommy-gg9qd 5 жыл бұрын

ive just binged watched all 5 episodes. no regrets!

@lauraisthemom80 5 жыл бұрын

Whenever I get a notification that a new episode is up, I make time to watch. I love this series so much! Seeing the humanity through the design process, specifically Ben's handling of anxiety before the presentation encourages me to step bravely through my own fears. I can't wait for the next episode.

@felixquansah5214 5 жыл бұрын

Amazing series. This really helped me understand the import of stylescapes. Getting the client to be on the same page as the designer visually speaking really helps in the design process. It's clear there are so many deep layers of thinking in just coming up with these designs and I'm simply blown away. This is the best series currently out there as far as I'm concerned. Amazing job, amazing team, amazing episode!!!!

@user-oz8nr2ii5s 5 жыл бұрын

Please keep doing this!! This series are very helpful, I learned a lot from them!!!

@laviniam7742 5 жыл бұрын

My fav takeaway from this episode was the importance of the words you choose to frame/summarize a concept, and how they act as an entryway into the idea you're presenting. Writing this one down. Thanks guys! Would love to see another season!!!! It's super cool to see behind the scenes and see how you guys actually communicate with your clients. Very useful.

@RS-sj8zg 5 жыл бұрын

I learned that it is important to make them feel like they are building their brand with you. This series is honestly one of my favourite things you guys have done, so much valuable insight! Thank you, will be sharing!

@beep11meep11 5 жыл бұрын

So glad I found this channel! This series is AWESOME 👏🏻

@nghtshd3389 5 жыл бұрын

This is the BEST series you guys have ever done. It is so entertaining and the information within is infinitely valuable. My biggest take away from the series so far is how to properly communicate with clients. I love that this is done in real time. Not to mention that’s it’s shot so well it feels like watching a really classy reality show!

@gabrielacosta7196 5 жыл бұрын

My GOD! Each episode is a masterclass!

@MeliYT 4 жыл бұрын

I’m learning so much from the specific language (style scape, color palettes, etc) to the steps of the process itself. Thanks so much for this incredible bundle of information!

@albaraaabdelrhman3328 3 жыл бұрын

This series is the most valuable, yet amazing, I've watched in a while!!

@chrissbenitez 5 жыл бұрын

More of this please!! Loved how you involved your client in every single process

@wishmeduck3140 5 жыл бұрын

Another great video, it's so nice and refreshing to see what actually goes on behind the scenes. It's always nice to look at beautiful looking designs but seeing how a company as yourselves get to creating those designs is so much better. I am invested now in you making Hamiltons love the work you hand them! Keep it up and would love a 2nd series!

@TheLearningHubAnkitPareek 5 жыл бұрын

I don't think if you guys can ever miss a mark completely, You always nail it. Waiting for the next episode.

@ShaudaySmith 5 жыл бұрын

Really loved watching you guys pitch the scapes to the client. The give and take during the presentation was great to listen to. Also really liked to see the points for struggle for your team and you handle it. learning so much.

@judelyncubillas1508 5 жыл бұрын

Their way on approaching their client is really amazing and how they present this is really really good. Always a quality content from you guys!

@SoulSapling 5 жыл бұрын

Love it! Can't wait to see more. Never occurred to me that the first thing you present to a client is your "mood board" rather than something you design yourself. Really great tip!

@rhemabethany5329 5 жыл бұрын

19:29 How Matthew shared his learning/evolution towards wearing solution mindset-hat versus selling a design. Leadership and Problem-solving competencies always draws the line and clear distinction of a creative who provides value in the table over those who are married to their work and veer away from dialogue or feedback, great content as always!

@rhemabethany5329 5 жыл бұрын

@@MatthewEncina - yeah, love that space -- chill! Also, I shared the series + designer's bundle to my team :) love that it compliments. It helps set the tone and alignment on a better process and output, thanks!

@OmarHijaz 5 жыл бұрын

Love. This. Show. Especially the fact that it feels unscripted and real. If you do a second season, please keep it organic. Unlike that old show The Pitch, which even though unscripted, felt like they were being too dramatic, with the cliffhangers and feuds, etc. Hope you stay away from that and keep it real, like it is now!

@markderbyshire1 5 жыл бұрын

Great work guys, loving the process and the client interaction. Priceless 👍

@uniwebdigital8213 5 жыл бұрын

Content like this is pure gold! Can’t wait to see more

@ryandunn5907 5 жыл бұрын

Love seeing how well this process works for the client and the designer. It's super helpful to see how you do things from start to finish. I learned what a stylescape is and how effective it can be to move the process along without wasting time going back and forth in the beginning. I would love to see it where you don't meet in person to see how that's handled over the phone. Great stuff! Please keep it coming.