"A very typical Tuesday, the way I see my own days in my head. At least what I can recall about them, without disclosing too much work information. No voice over, just a seven minute look into life at 44 as a husband, father and creative executive."
Want to know the secret to making great video content? Timm Chiusano has over 1M TikTok followers and over 100k Instagram followers. Sat within the same talent agency as viral content creators like Mr Beast, Timm has a lot of talent. He's created a niche - as a relatable family man in his mid forties, who documents his life in the form of personal, grounded vlogs. Staying in touch with his brand, his values and his audience has helped Timm to reach this level of success and engagement - and it's only bound to get better. Hear what Timm has to say about creating video content as a busy family man, marketing tips for viral content, and how to stay true to your brand.
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Time stamps:
1:05 - How did you get this job?
3:10 - Away from Instagram and into TikTok
4:05 - Excelling in video content
7:43 - Protein bar marketing
11:35 - Cold water therapy
13:15 - Starting the day early
16:55 - Making 1,600 TikToks in 4 years
18:45 - Learning what to priortise
23:06 - TikTok vs Instagram
23:50 - Tapping into your niche
25:55 - Relatability
28:50 - Trying new content
31:55 - How to monetise video content
35:59 - Different content has different value
38:24 - Being a middle aged guy on TikTok
39:00 - What is the Timm brand?
40:44 - collaborating
46:52 - Don’t get impacted by too many voices
49:05 - Self awareness