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The Tissot PRX has been a constant source of joy for retro watch fans since its release, maintaining its hype with every new release in the 1970s-style ranks. Although plenty of brands - both major and micro - have taken their turn at producing an integrated-bracelet watch that evokes the Royal Oak without breaking the bank, the Tissot PRX is seemingly unmatched in quality, design, and bang-for-buck. Recently, Andrew paid a visit to the Tissot factory in Le Locle, Switzerland where he met the brand's CEO Sylvain Dolla. The two pored over some favourites of the PRX collection, taking particular interest in the recently released Tissot PRX Chronograph, and you can watch that now here.
As Sylvain happily admits: "I have a strong emotional link with the PRX."
During his first week at Tissot, the CEO sat down with his Product Manager to see if there were any archive pieces ripe for a revamp. That's when he was shown the original PRX.
"I had butterflies in my stomach and I said, 'How fast can you go for this one. We need it!'"
This would turn out to be an extremely shrewd move for the brand. What makes the Tissot PRX such a great proposition is the culmination of its looks, production quality, and also the heritage of Tissot itself.
Especially with the Tissot PRX Chronograph, the use of the ETA Valjoux movement shows dedication to the Swiss history of the watch, considering that the ancestral Valjoux 7750 has been used in sports chronographs consistently for decades. Given that the Tissot PRX began with a quartz version, it would have been easy for Tissot to release a quartz chronograph first to test the waters, but we’re glad they really went for it. Check out the video to get the full story of how this watch was reborn for a modern audience .
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