A Manifesto for Applying Behavioral Science marks a turning point for applied behavioral science, taking a clear-eyed look at challenges facing the field and offering 10 proposals to address them. The 10 proposals are: 1. Use behavioural science as a lens 2. Build behavioural science into organisations 3. See the system 4. Put RCTs in their place 5. Replication, variation, adaptation 6. Beyond lists of biases 7. Predict and adjust 8. Be humble, explore, and enable 9. Data science for equity 10. No “view from nowhere”

1:48 *a lens through which we see how to make taxes work better* - So making existing power structures stronger... I think that'll be detrimental to our life satisfaction...

7:46 *no view from nowhere* - I guess this makes sense?

3:20 *unintended consequences* - or do you mean non-compliance?

0:06 *it's helped increase school attendence* - how? where is the evidence for this?

2:40 *the markets we shop in* - Is BIT used for capitalism?

2:18 *business as usual* - sounds like you're trying to suppress people's self-awareness...?