Candis Brown was born in Compton. She grew up in Inglewood, California, returning to Compton, California at around ten years old. In high school, many of her friends called her "Diddy," leading to her use of the nickname professionally.
Miss Diddy began her career as the only female promoter in Hollywood.[6] She began her career promoting the West Coast tier of Kanye West's GOOD Music.
Miss Diddy founded a full-service-agency, the Brand Group LA, which offers marketing, brand management, and event production services.Notably, she has worked with Compton mayor Aja Brown. This partnership has allowed her to work with the Compton community.
Miss Diddy hosts a "Toast to Black Hollywood" (formerly "A Toast to Young Hollywood") annually prior to the BET Awards. This award honors " great movers and shakers in the industry as well as people moving the needle and making a change in their communities