anyone is forced to watch this for uni or highschool ?

"He's only been here for six years."

To the kids that HAD to watch this for school: Wait ten years after working a 9 to 5 job where people are drones and great ideas are few and far between. Then watch this again. Sorry for sounding like an old man...but I am.

Since everybody is watching this for work why nobody is posting the essay?

who else is here for homework lmao

1:31 guy in background's like "don't give us a dam space shuttle!"

Yet 12 years later and I for one have only ever seen the old metal basket style carts.

11 year passed and Still most of us here are watching this for our assignment or homework, That makes sense, Though it was forced, But enjoyed 😀

As a grocery bagger this would not work, the reason why this would not work is because most bags are too heavy to hook onto a hook without ripping, there is not enough space on the cart for bags in general, the bottom does not have enough space for big items such as bags of dog food, water etc. By eliminating the area at the top of the basket near your hands you just eliminated where I would put your eggs, bread, chips, wine. The wheels were a good idea for putting the baskets back into place outside, but the problem is I do not see an area to hook the rope on for cart pusher in the parking lot. If they wanted a good design they would need to consult with someone who bags groceries, pushes carts, and customers, I do understand that they were under a time constraint.

We just got a shopping car like this one in Germany now. It’s called easy shopper and it is a great example that their idea actually works 👍🏼

This Video is today 11 Years old, and i have not seen such a shopping cart yet, burned 50K within one Week with all that people - great :D

The cart is stackable, it's just as space efficient as the "old" version. The baskets move around inside the store only. You leave those when you pack your stuff into bags - not necessarily plastic ones. You can hang the bags on the cart. However, this renders the cart not usable for people who usually steal these, making it less preferable for them.

IDEO is my dream company. I am a designer and this is the greatest company for me.

I used to play this video as a training tool in a corporate setting. Great at first but it does your head in watching it every bloody week and nodding enthusiastically at the predictable participant responses.

This is a very great and wonderful idea... working together, putting aside the leader or no leader perspective, optimistic, Grits... Great work there

Here for physics homework. How this ties into physics is beyond me

I loved the new cart idea. I would love to see these actually in a store. Moreover I loved the way they went about the research, actually talking to "experts" that work, fix and use the products. That seems like it would be a great job.

Planning on sharing this with teachers in a Design Thinking training session. We need more of this in every classroom.

Told my girlfriend that I had to watch this video for some homework.. She fell asleep within 3 min trying to watch it with me.

I did watch this for high school, but I come back to it because holy crap the industrial design era that this represents to me is totally what I mean when I talk about “Epcot industrial design futurism”

What a jewel! The very first thing we did with the class on the very first day when I started in design school back in 2001 was watching this video. Great to stumble upon it and see it again.

My science teacher is making me watch this video then write a 9 paragraph essay about how scientists work together to solve problems. :(

It's amazing that they did this in five days. Normally stuff like this takes months to develop and create.

Watched this video today in my Scrum Master Certification class. This video is brilliant

Actually, I don't see Wholefoods or any other supermarkets use this kind of cart design today in CA. Well, Cheer for the IDEO Homework!

OMG those scanners only came to the UK in 2012 so this thinking was ahead of its time.

At its core, IDEO cultivates a collaborative environment free from traditional hierarchies. Embracing chaos constructively, it values diverse contributions and advocates an open-minded, risk-taking culture fostering innovation and creative experimentation as pivotal to its development approach.

I am setting up a Drone Design Studio and this video was an amazing source of Inspiration and Information

why are we all watching this for school😭

Hello to everybody from the TUM

You realize that if you go to an Amazon store today and you'll see some of these concepts, decades later. WAY ahead of its time.

As a freelance writer, i came across this video while working on a client's assignment on Innovation. Quite informative.

7:54 When you're laughing and having a good time with your friends and then the enemy walks into the room.

An epic video for showing how teamwork goes failure.

Hello students from UTM. You guys doing assignment huh?

this is by far my dream job. just amazing

Love it, would love to see them in store!

just amazing ideas and great video!!!

Was here for homework but it's actually good, I enjoyed it.

..simply cool. I wish I could work there!

This workplace looks like straight out of a sitcom !

Y me dí cuenta de lo mucho que quiero un equipo de trabajo. ¡Es increíble! guau

this is an awesome story. It highlights many real life skills we all should come to embrace as students.

This is timeless. Looking at the comments, says a lot about headsets and NIH mindsets. 😂

Enjoying Josep's english class, ¡¡IT'S AMAZING!!!! I deserve a 10! oh yeah

Who else in a lecture watching this cause we need to learn abt "tEaMwOrK"

And all these years later this design has never been implemented anywhere! They designed an Edsel! 😂😂😂😂

Assignment time again! Off to watch the "did you spot the gorilla?" one next...

I'm here for assignment. My take a way is how simple discipline and team work can make the dream work. #all ideas make sense

This video actually made me go to school to work my way to a ME degree just so I can get a job like them!

And this stuff is still relevant to Industrial and UX designers today

Since 2009 a cart for hand baskets was introduced at my local store, though it's got none of the other features, and it's for just one basket.

The carts can be stacked. You take the baskets out of the cart at the checkout aisle, stack the baskets, hang your groceries on the cart in bags, take them to your car, then stack the carts.

I bet they had so much fun!

It is interesting to look at their innovation process.

This company could give a rip about the product they are producing...don't you get that? Their methodology is what is being highlighted here. I would love to work for this company!

I have a DVD recording of this that I've had since I was about 10. I still never get bored of it!

cool! I'd give it a spin. plus it appears that it would weigh less than the standard steel carts, that's nice on the knees and back.

And after 14 years, we're still using the conventional shopping cart lol...

I can confirm I'm here for homework, but at RIT.

Loving the diversity of this team

i got a lot of ideas for design and i learnt how team is very affective

EVERYBODY GO FULL SCREEN AND TYPE IN "AWESOME"

Love this idea and IDEO. Would be nice to see REUSABLE shopping bags over plastic. :) As an eco blogger, that stuck out for me. But as a shopper, I can see this being a great option. I like the idea of scanning your own items as you put them in the cart. Then just pay the total at the check out. No line ups! Way to go IDEO!

Those sideways turning wheels allow us to now drift shopping carts

What a fun job!!!

Can't wait to make some shopping carts for ENGR 131.

Interpreting this critical engagement activity for essay writing at Uni

watching this video more than a decade later but still amazed by the futuristic and the brilliant idea of the people of IDEO and intrigued that they created this stuff it suchha less time.

this was my homework as well. But it was very cool to see.

What about large, bulk items like 16 rolls of paper towels or 48 rolls of toilet paper? We need room for those larger items. Maybe add a bottom shelf to hold those types of larger items....

no way this was made like 12 years ago and we still need to watch this for homework smh

it's the whole innovation hippy mentality. gets over the top sometimes

The guy who brought in the shopping cart or the blue skirt tie guy looks like the math teacher in the incredibles

Amazing! there is also an early Steve Jobs! I'm sure! it's the guy with the blu jeans and the black turtle neck at 4:40!

Damn they showed this in my intro to Engineering class and that's why I went mechanical route. I just graduated in Dec 2021, struggling to find a fucking entry level job in the industry. Screw you abc for making this video

1:55 "tom kelly, daves brother" i thought that was gonna be his entire introduction lmao

Coolest shopping cart ever.

lots of thin little metal pieces that will break off after a few hundred people bump them into corners or stack them incorrectly.

He, cool, I was sent here for homework as well.

i think in the future we will just scan products we want to buy and it goes into a computer system, and into a bag already in the trolley and we just swipe our card and pay. It takes out the time having to take stuff out the trolley onto a conveyer belt to be scanned. But i haven;t worked out how to guard against fraud, unless at the end you have to weigh it all. And if it matches up you can go.

who could believe that the scanner idea is currently now available in the amazon stores!!

Innovation is fascinating, people think weird, yadda yadda yadda. Sure -- I can't get past how much this guy at 0:46 reminds me of Tobias Funke.

That was Our teachers assignment for sure and now it been ther student assignment

It really isn't immediately obvious that the frame (cart sans baskets) is stackable, but I guess it would be a terrible design otherwise. I suspect a cart like this would cause people to buy fewer items than one giant bucket. It would be interesting to study.

Bon exemple de la metodologia a seguir per fomentar la creativitat i la innovació.

Wow I wanna work at IDEO! That's incredible

Constructive chaos, very interesting.

this is cool!

Its the denim shirt with the tie for me

Man, I miss the old ABC screen bug so much😢

Okay but can you store them inside each other?

they failed when it comes to storing these carts. Usual Carts go into each other so they don't take to much space in the store. But still i like the idea.

watching this for school

Haha I'm right there with you and I am stuck at 600 words... that's all I could bs lol

The shopping carts that clock 35 at my supermarket are driven by me

Hello I have to do this when I am in elementary school :) I like

All I had to do for my engineering class homework was to watch this video....so yeah

Writing an essay about this. Right now.

Can I get all the art and engineering kids all up in here?