"tiny influencers" just disgusting

If Gen Z is aging like milk I can just imagine what Gen Alpha's are going to look like in their 20's with all these products these kids don't even need

When I was a tween I was playing Mario on my nintendo DS and collecting mighty beanz. My makeup was a strawberry shortcake Glittergloss.

The parents can stop this craziness.

At that age the only thing they need is a sunscreen cream

Can kids be kids anymore?

Exposing children to unnecessary chemicals. What can go wrong.

The kick on the head for me was: “[They] are wise beyond their years and willing to spend beyond their minimal incomes…” M’am, these are 9-13 year olds what earned income, they are spending their Parents, Aunties, Uncles and them hard earned money on things that’ll bring them more damage to their skin in the long haul!

It’s always been this way, except girls didn’t destroy the testers. The only thing tweens had with options were drugstore cosmetics.

Children don’t need a god damn skincare routine. Stop this nonsense.

Capitalist conformity at its finest. Who cares about the messaging these children are receiving. They're having fun and burning funds all while learning about the most important things about life.

When that girl put on under eye cream!!! Girl why you buying stuff for problems you don't even have???

I’m 28. And I don’t even have a skin care routine. I use oxy face wash and that’s it lol. But also I don’t wear makeup either. This stuff will just ruin your skin also make you look older. Children need to be children.

Time stamp 1:18 boldly states "Too young to use TikTok and Instagram" - Where do you think they are seeing the skin care influencing? You really think that these kids are staying off these sites because there is a 13 y.o. and above requirement? They let ANYONE on those sites. Don't blatantly lie about this fact, it makes you look completely out of touch and naive.

So many bad parents

So sad. Children’s skin should not be exposed to chemicals at such a young age. Cancer is the future. Nice job parents. You’re awesome. 👍👏👏👏

As a gen alpha I just wanted to say I wanted a Barbie and shopkins for my birthday and my day told me I was too old so I started with skincare but all I want is a Barbie

Oh Christ I feel bad for these little girls…the relentless pressure starts earlier and earlier. I was a little girl once so I know how it is

It's great that girls are learning to take care of their bodies in a positive way, but the way they're speaking to each other and in their videos is a product of WAY too much social media and exposure and that is going to damage their self esteems

ppl monetizing their kids on social media is so gross

This is not a matter of whether or not you should just let kids have fun. This is a choice on whether or not you're going to protect your child's physical health. These kids are going to have immune system problems and probably be susceptible to skin cancer and other illnesses if these parents just let them "play" like this.

Gen alpha gang that doesn’t ruin testers 👇

That’s sad af

This is what happens when you give kids iPads making them chronically online

These poor kids.. they have no idea the damage not only of skin care products they don't need, but social media as well. Parents, stop allowing social media to raise your children!!!

So true, my 11 year old friends are like these girls it’s crazy.

I am a young girl shopping at Sephora but I’m super shy in front of people I don’t know so I would NEVER play with the testers and I grab the thing I want and run (speed walk) to the cash register so not all people ruin testers (also I’m older than 10)

Is it for the gratification of consumeristic parents today - Look at me, I can afford this stuff for my kid…Or are they the same as stage moms? They are encouraging it, they are buying it, maybe what it is all about is starting their little cutie young in the social media world, with all the money that comes along with it….kind of like starting them young in ballet and gymnastics.

When i was in school, there was a hierarchy based on looks ( long blond hair was at the top). Often pretty tween girls turned out to be the plainest of all in the end. I would not encourage beauty standards in schools, they should be focusing on other things, like being competitive in a positive way and helping, respecting others along the way and the parents encouraging this are overgrown teenagers themselves. Older men or boys might interpret this in the wrong way.

I'm thirteen and literally the only things from Sephora I own is Sol de Janeiro because I like the smell 💀

The real issue here is these kids DESTROYING the stores they go to. If the store see's them doing anything destructive while their the manager should refuse to sell products to them i bet that would give them an attitude adjustment.

Live your life, girls. Enjoy it but don't rush growing up. Before you know it, you're 30 and struggling to love yourself.

When you're in a capitalist country! 🫡

I hate being considered a gen alpha kid. I’m nothing like this. Yeah I use skincare, yes I like makeup, yes I like Purfume, but not to excessive amounts. I use sdj (sol de jinero)safe skincare for my age, and mascara + lipgloss I’m 13. I use fidgets, slime, I like to draw, and play games like Roblox and Minecraft. So I am still a kid :) just bc I’m gen alpha doesn’t mean I’m like everyone else.

These children need therapy.

This topic has inspired me to look into making a skincare brand that is age appropriate for kids, has cute packaging, and is based in science! I'm currently studying chemistry in university and I think going into skincare R&D (research & development) could be a viable career option for me lol.

Kids, if you’re gonna do skincare do it right. It’s cleanser, serum and then moisturizer.

OH MY GOSH. They are using glycolic acid, LITERAL ANTI WRINKLE CREAM, and products with fruit acids which are so dangerous.

0:34 That lady said the one thing I think to myself ALL THE TIME, when I'm out shopping on a weekday! 😂

Dude I’m 16 1/2. I’ll be 17 at the end of next month. I was at Sephora with my Mom the other day and I saw a little girl who can’t be more than 9 or 10. She was with her mom and she grabbed something from Drunk Elephant. I understand she was very polite towards the employee, however, imo the only Sephora items a 10 year old should have is like a summer Fridays lip balm or one of the travel size sol de Janeiro perfumes.

It's not just that kids that don't need to any elaborate skin care routine, but that their parents are either 1) buying it for their kids OR 2) allowing their kids to buy it with their own money. Shouldn't they teach their kid about budgeting a little? I'm okay with the kids buying some sweet smelling lotion or a little lip gloss, but why on earth are they putting ALL these chemicals on their faces? This is surely a trend (similar to the tanning) that people will regret.

Sad

I thought gen alpha was kids born after 2012. Correct me if im wrong please.

Ridiculous

these are literally just the children of rich parents

We treat our children like adults and wonder why things are so messed up? Seen not heard for a very good reason. They have nothing of value to say and their opinion is nonexistent. They are so easily manipulated with a tik or tok or tweet. Throw the phone in the trash and buy books. Lots of books.

As a gen alpha myself born in 2011. I can agree that some people take it way to far at Sephora; by stuff they don't even need, break testers etc. But I also feel that we should be allowed to explore and try new things! There should not be an age limit but maybe if you break or mess up testers just to make a massive smoothies and NOT clean it up their should be given a warning to that person if caught.

This is just sad. They’re literally making money off of little girls insecurities. And I wonder where those insecurities are coming from? Oh, right TikTok and Instagram this is extremely sad and when I was 10 I didn’t even know what make up or skincare routine was. All I cared about was playing with toys and going outside with my friends.

No different than I was when I was little back in the 80’s! I had every face wash and pimple cream available at the time. My mom encouraged good hygiene and I don’t disagree with mothers doing the same. The focus needs to be on hygiene in the store too though.

Come on Sephora? Your losing your customers over 20 of age. Parents can go but it. Children should not be in Sephora

I hate the parents and those children. It’s going to take a lot more than face oil to help most of them.

I'm 13 but all I use is a bubble moisturizer 😭🙏 these lil girls make me LIVID 😤

I’m not trying to be rude but did you tell them that they would be put on the news in a bad way?

It is the parents feuling this.

Adults ate the problem!

When I was teen the word tween didn't exist, smart phones & social media didn't exist. Times are changing

Tbh, everyone should have a cleanser and moisturizer, and some pre-teens have acne you gotta understand.

I think it's fine for 10 and up to use skincare IF ITS SAFE! I don't think 13 and under should be using Drunk Elephant and DEFINITELY NOT RETINOL but Sol De Janeiro is fine and so is bubble, People should not get mad at this. We just think it's fun and of course were gonna try it if it is ALL over social media and safe for our skin. If you don't like it then don't let your kid do it, you shouldn't put this stuff on the news!!!😑 I don't think this is new, kids have always been stealing there parents makeup. I am a Gen Alpha and I know that we are not doing this to grow up too fast! If adults hate that kids are doing this ADVERTISE SOMETHING ELSE! If fidgets were still allll over tiktok we would prob still be obsessed with them. I really don't want sephoras to close down for younger kids cause it is not our fault people are dumb and ruining testers. I used to have really bad acne and the dermatologist said I had to use cera ve and cetephil. Its better to cleanse your face and moisturize then not to do anything at all. Don't get mad at me this is my OPINION👋

they're using whatever is popular on tiktok, without even knowing what's inside of those products💀

children shouldn't be allowed to have "platforms" on social media. they shouldn't be allowed to be "tiny influencers". letting your child do this is disgusting and very harmful. you are exposing them to predators. shame on these parents!!

Does childhood even exist anymore?

Why are people surprised?! They are pre-teens totally normal for them to be into makeup and skin care, girly stuffy, etc. And Hygiene is something you wonna start teaching young, this is also the age girls start to get their periods which means they have to deal with acne, hormones, body odor etc.They're not infants or toddlers, this is a stage of development. It's always been like that. (Now, do I agree with destroying the testers? No, and also, I can agree with they don't need treatment products for concerns like wrinkles)

This is all idiotic!! Where are the parents of these kids!!

as a licensed aesthetician for over 15 years of experience, this is not good for young skin, they are stripping their perfect skin of its natural oils and I think we will see in the long run that this will indeed cause their skin to age earlier on. sure they are using professional products but it's too harsh for their skin and will have an adverse reaction and cause premature aging.. yikes.

This is so gross. You are a kid. Just be a kid. God, I imagine growing up in this generation and my self esteem would have been in the garbage.

It becomes a problem when the sense of belonging is toxic and the need to grow up fast. The rest is not bad they want to take care of themselves

All I think about is the increase in plastic waste in landfills in the next 10 yrs.

I think that yes, it’s kinda crazy how much these 10/11 year olds or younger are using on their faces. But, it’s not really their fault. They see these things on social media and want them bc it’s cool or their friends have it. Every generation had their own trendy things, gen alpha just happens to be this.

The eye serums and matches seem like a lot, but at the same time most of the products sold in retail stores don't have the same level of active ingredients as professional skincare. In a way its just an expensive hobby for kiddos.

This reminds me of playing with an easy bake oven just with extremely expensive products and your baking your face..

Nothing is stopping them from having social media and their parents exploiting their children

I'm 14 how am I Gen alpha 😢 I consider my self gen z

my problem with it is them using products that are not good for their skin and when they are disrespectful to employees and other people and then they destroy all of the testers. like what makes them think that that’s ok?

Me being a gen alpha 😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭

There’s something absurdly hilarious about a pure skinned actual child with fully elastic skin being stoked about skin care at this level of obsessed consumerism.

My cousin is part of gen alpha I’m so glad she’s like how I was growing up

As a gen alpha I think it’s OK but instead of them like actually getting the skin care they should just watch videos about it because you can just get ones for cheaper anyway. that are way more better. But it sucks I don’t have a phone 📱:/

Their parents are also always on their phones.

I’m 10 and I only have two popular things they are sold de Janeiro and laneige like and the blue lotion it’s the cerave

when i was ten i was still digging in the dirt and playing with barbies.. i didnt give up my barbies and toys until i was about 12-13 keep in mind im 15 1/2

Imagine these girl when they reach puberty and become pimple face… 😓

Whatless parents..I was playing & riding my bike at that age..Pure foolishness..

I’m gen z and grew up using pocket bacs from bbw and different brands of lip balm. That was my drunk elephant

How many of these products contain endocrine disrupters? That’s what I want to know. I know a child who went into premature puberty at 6 because of tea tree oil.

Im gen alpha but i am still playing games and playing on my trampoline 😂

Stay out of Kiehls!

Should i use retinol at 27 i use coconut oil

I barely even wash my face, let alone do this whole-ass skincare routine 💀

Poor children aren’t aware of how toxic this garbage is.

Sephora kids are kids that are rude to employees, but kids that go to sephora are well educated, btw what do yall care abt what they are putting in their faces? After it is their parents decision and tbh all they need to avoid is retinols and vitamin C’s and acids thats all

These young children don’t need any makeup or skincare. THEY ARE WAY TOO YOUNG. I blame the parents for buying their children makeup and skin care products and buying them iPads and iPhones Smh 🤦‍♀️. When I was these kids age, all I wanted for Christmas was spice girls dolls, a diary, and a CD player for Christmas. I never thought about makeup or skincare products. I’m 36, and I don’t even use makeup like that. And I can’t even afford to go to Sephora. Gen Alpha is doomed.

I’m 10 and I don’t use those type of stuff. I just use some cold water and then dry my face and that’s it. I don’t use drunk elephant. Maybe I would use bubble but I would never use drunk elephant, because it’s really bad for your skin and yeah

The parents of these disrespectful kids are the worst they be running in the store it no longer relaxing to shop

I only use the cera ve cleanser and crave moisturizer with SPF in it💀💀💀💀😭

Why are those of us who are part of Gen X acting like we weren’t using Noxzema as tweens?! My mother had me on a skin care routine as a tween because that’s when puberty and pimples started. I don’t think there’s anything wrong with these young ladies being on a good skin care regimen. Everything in moderation.

im 12 and never had skincare🤣

they really did ruin that store

I just turned 43 on Feb 16th. How tf are we already at another Gen? My parents are Boomers they gave birth to Gen Xers, Gen Xers kids are Millennials and Millennials children should be Gen Z who should all still be fairly young. What tf is Gen Alpha....They taught us "Generations" waaaaaaaay different in school then what they're teaching and posting on the net. I keep seeing all the stupid specific dates of what Gen should be placed where BS....

All I did as a tween was play Roblox 😂😂

skincare for gen alpha kids are like a drug