IU is actually the leader of EDAM(her company, also known as IU Team sometimes). 4 years ago, because she didn't want IU TV to be exploited by advertisers for commercial interests, so she took the initiative to replace all of them with public service announcements to help find missing children.

And youre right IU wasn't globally known, she's slowly getting more recognition now but for her 16 years in industry she wasn't as popular as bts and BP outside SK (but no one can beat her popularity within south korea) but there's a very good reason for that. She herself admitted that she didnt plan to go world wide. It will be too much for her being a soloist. Her concert alone is insane because she's only one person as opposed to group. And she's also very, extremely involved in everything with regards to her craft. She produces her own song even. On top of that she also does acting. And her CFs and endorsements schedules are also crazy. If she aim for world wide popularity my girly won't be getting any rest 😭 so yeah, she said she never plan promoting globally. Her world concert tour is because she wants to meet her uaena 😊

You should watch the video of her recording this song. You would be shocked at her physical condition on the day of. She is a QUEEN and my admiration for her has risen by infinite degrees.

IU has a lot of behind the scenes content which includes MV's, k-dramas, movies and especially concerts. Below I have posted 3 links to behind the scenes of 2 of her concerts. A 2 part behind the scenes of the 2022 Golden Hour Concert and a behind the scenes of her 10th anniversary concert in Seoul, where one of the most impressive aspects of her concert tradition got started. That being her encores which can last over 2 hours. She actually talks about this with Suga when she appeared on his show back in Dec or early Jan. She said at that time it is now apart of her concert culture. That was the first video I watched of her after watching her in My Mister, where she so totally captivated me, I would actually go to bed after watching 1 or 2 episodes, worrying about her. I then watched her in Hotel Del Luna where over 16 episodes she has over 80 costumes changes never duplicating a wardrobe or hair style. Then I watched the 10th anniversary behind the scenes and about the 191/2 minute mark or so she does something so remarkable I was stunned. And wondered who does this? Golden Hour behind the scenes part 1 kzfaq.info/get/bejne/qNelit15prWUg2Q.html Golden Hour behind the scenes Part 2 kzfaq.info/get/bejne/otl5rb2S2K24pn0.html IU TV 2018 10th Anniversary concert. The last dlwlrma concert behind the scenes kzfaq.info/get/bejne/r7KkoLaQ2a6pk5c.html

I have watched many mv worldwide, IU definitely is on the top tier of it. And I am glad she is a soloist, so we can witness her pushing the limit of herself in terms of performing art. From this point of view, she is beyond the level of most K-pop major stream.

Her only performance of any kind occurred in LA in 2014 when she appeared at the Kpop convention their. She did sing and she was surprised that she was recognized on the street. She was however, extremely frustrated about her poor English and being able to communicate with fans. She said in an interview afterwards that she would learn English before she returned. She hire an english teacher. She has some opportunities to practice using English since some of the locations she typically goes to on tour English is either the primary or secondary language. Singapore and Manila are to such examples. But then Covid put her plans about 3 years behind schedule. She already speaks at least one other language beside Korean, that being Japanese. I have seem an article that says she speaks a total of 5 languages but I don't know it she is actually flunent in 5. But even with her todate never having performed a concert in the English speaking western Hemisphere she is still known. The New York Times has mentioned her at least 3 times over the years. The 1st time after the 2014 Kpop convention when the wrote that IU was showing the way forward for kpop. And then again in 2018 in an article about the influence of music on culture and they had a list of the 25 most influential artist in the world. IU was ranked 9th on that list. IU was mentioned again by the Times in 2019 for her anti-bullying campaign and her being active in goes after online bullying and hate commenters. Her activity in that area is based on her own experience and the impact it has had on her friends, a few of whom it played a role in their deaths. She also said on Suga's show when asked what her big goals were, to which she said she didn't really have any that she had already achieved more than she ever thought possible.

There's a 2nd behind the scenes on BangtanTV as well, more from V's perspective.

V + IU = King + queen of Kpop , Korea and our hearts

I can affirm that you NEED to watch "My Mister" or "Hotel del Luna", even if you don't know it for now 😅

i love IU

I enjoyed your reaction. I'm a big fan of both IU and a BTS ARMY. Both actors are amazing in this, as they usually are in all their performances. They are so down-to=earth and such good people. I admire them all.

Beautiful love wins all watched when she was putting the song together she was apparently sick she's a tough cookie I watched her in my mister she's brilliant she's picked V to be the male lead so cool❤❤❤❤❤

It’s a missing children announcement that IU includes in her videos.

She dropped the video of her studio recording for Love Wins All. I look forward to your reaction to that. Shows her talent but moreso her dedication to her craft. ❤

IU❤❤

You should also watch her studio recording for the M/V. She is amazing, she completed it while sick. 🔥

Oh, He is V from BTS and real name is Taehyung His acting is more than amazing. In 5 minutes, he was able to convey emotions like fear, love, happiness, anger, then sadness, despair, and surrender. Imagine that V filmed the MV just one week before going to enlist in SDT. 🫡 IU thanked him and said that V agreed to be part of the work despite his schedule. Crowded

V broke record of singer Adèle in ITUNES with his song Sweet Night .

V has done more than “a little bit of acting”. He was in the the period kdrama, Hwarang, a few years ago playing one of the main roles. Unfortunately they had to kill his character off before the end, due to the fact he had to go on tour with BTS. Check it out if you can, I think you would like it.

Thanks so much for your nice reaction❣️😊 I'm an avid fan of IU and V who are both so talented - singers, actors, composers, int'l idols...to name a few of their accomplishment. Try watching IU's Kdramas with English subtitles and V's Jazz live/Tiny Desk Korea. You'll love them for sure. 👍🎶😊♥️

V is the most popular idol in the world. He broke guinness world records of instagram and records of Angelina Jolie and Jennifer Anniston.

아이유 ❤❤❤

I'm pretty sure that all of her mvs from last 7 years have BTS video. One for Eight is really good.

V the most popular idol in the world . He broke guinness world records of instagram and records of Angelina Jolie and Jennifer Anniston.

In every episode of IU TV or IU pallette, there is always an ad for missing children.

V the king broke record of singer Adele in ITUNES with his song Sweet Night

I love IU ❤ And V is my favorite I Like his voice he has such a. Baritone voice also I love his acting and his personality he is unique and He has something different & attractive about his aura I highly recommend you react to this Le Jazz De V V on Tiny Desk Korea Singularity Wherever U R V & IU Ending scene And his coffee ad for ( V compose coffee )

OMG V acting : I m speechless

V is the only korean and asian singer to have his photo on burdj khalifa (Dubai) for his birthday ( Shahrukh Khan the only indian and asian actor)

I also love watching behind-the-scenes, long before I knew BTS, but now I always associate the name with the group. Recently I came across a clip about "BTS photos for singer X's birthday bash" or something along the line, and I watched the clip for one full minute before I realized that the title meant behind the scenes LOL

IU's ticket power is normal based on the performance in Korea. However, IU doesn't over-pricing tickets. I don't know how much IU's ticket power in Europe is, but maybe she doesn't get more expensive or anything based on her ticket power. IU's consideration will be the cost of producing the concert. IU does not spare any production costs because she values the quality of the concert. And unlike general K-pop groups, it is estimated that production costs will be higher than other K-pop concerts because she perform in an all-band performance. Therefore, transportation costs may be a variable depending on the distance, but that is also part of the production cost, so IU is expected to set the price in consideration of the size of the concert hall compared to the production cost. In fact, the price of IU's fan concert last year was around 70 dollars. In general, tickets to fan concerts usually cost more than $110 If it's as popular and career as IU in Korea.

You must react the behind the scene of the golden hour concert & you can she how amazing her preparation for the concert

I think you missed it but it said they were running in sub zero temperatures. Crazy!

I also hope to make Wembley OVO - travel from Wales. I know she always wants her UAENA to have seats - her concerts can go on for 4+ hours. May explain why tickets haven't gone on sale yet? Wembley buying 12.5k seats. Also Taylor Swift is playing the other Wembley the same day. Finding a hotel may be difficult - though not as difficult as actually getting a ticket. See you there hopefully. There are 97 episodes of IU TV, 24 IU Palette. Hotel del Luna is where I started...

💜💜💜

At the ends of her web program segments IU puts missing children alerts. That film 'Concrete Utopia' has suddenly blown up, appearing on streaming services. You should check out the KZfaq trailer.

She's not really interested in expanding, she already thinks she's doing a lot in Korea. I don't know if she changed her mind, but I think the worldwide tour is to meet the uaenas. She's doing the Wembley Arena, not the stadium. She tries to keep her tickets affordable though, well international ticket is still higher than Korea.

I believe she will be performing at Wembley arena not Wembley stadium :)

You seemed interested in how V got cast and she was telling you while you were making jokes at the camera about why she didn't cast you. You totally missed it and you didn't go back to it. So now you still have an unanswered question.

BTS also sold out two days at Wembley within minutes