AD LEGEND Piyush Pandey on How He Made India’s Biggest Ads, Creativity & The Art of Storytelling

Рет қаралды 104,914

Күн бұрын

Join us for an insightful conversation with Piyush Pandey, the creative genius behind some of India's most iconic advertisements. In this episode, Piyush shares his secrets to unlocking creativity, finding inspiration, and crafting memorable campaigns that resonate with audiences nationwide. From the ads for Dairy Milk, Vodafone, Fewikwik to iconic taglines such as “Har Ghar Kuch Kehta Hai," Piyush takes us on a journey through his illustrious career, offering valuable insights into the art of storytelling and brand building. Whether you're an aspiring marketer or simply curious about the magic behind India's biggest ads, this episode is sure to inspire and captivate.
Navigate your way through the conversation -
0:00:00 - 0:01:02 Sneak Peek : Coming Up!
0:01:03 - 0:04:10 Introducing our guest : Piyush Pandey(Chief Advisor - Ogilvy India)
0:04:11 - 0:16:15 “Engagement is key to Communication!” The Evolution of Advertising
0:16:16 - 0:30:38 Piyush Pandey's journey to becoming the 'Ad-Man of India' and Iconic Ad Campaigns
0:30:39 - 0:40:58 Institution V/S Individual : Navigating Insecurities in a Creative Career
0:40:59 - 0:48:47 Piyush's Mentors and the Art of Great Storytelling
0:48:48 - 0:57:43 The Power of Encouragement in Fostering Creativity
0:57:44 - 1:05:30 Building Ogilvy India: Piyush's Leadership Journey
1:05:31 - 1:19:29 Is the Advertising Industry Shrinking? Piyush's Insights on Startups
1:19:30 - 1:25:15 The Story and Culture of Ogilvy: A Legacy of Creativity
1:25:16 - 1:26:12 Piyush Pandey's Current Ventures and Pastimes
1:26:13 - 1:27:38 Piyush’s Advice for Aspiring Creatives
1:27:39 - 1:28:04 Thanking our guest

Пікірлер: 126

@harshrajsingh3243 Ай бұрын

Amazing conversation! Thankyou "Naayi ki Dukaan with Shantanu" for bringing Piyush Pandey and inspiring us.

@SHAKTIWeldingWORKS Ай бұрын

💀

@shubhobrotodas273 Ай бұрын

The purist...you can just listen to him endlessly. Masterclass in storytelling! And his wit....no hair on the head and you run Bombay Shaving Company...hilarious! Thanks for bringing this insightful conversation....

@anujgupta6347 Ай бұрын

arrey yaar, I wish you guys had put some clips/gifs/screenshots of the ad campaigns when they were mentioned by Piyush.

@brianphillips7894 Ай бұрын

That is where I learnt about advertising.... followed by that thump on the table. This said it all!

@mitanshusatla9033 Ай бұрын

Lovely. There has to be a part 2 with Mr. Piyush Pandey. This one was slightly below expectations purely because the man doesn't do many interviews and every word spoken by him is Gold. Entrepreneurs definitely need to listen to more of him, this much is not enough, it feels incomplete.

@EastIndianSongs Ай бұрын

U brought in the Legend shantanu always been fascinated with the mr Pandey. Loved his Book the Pandemonium Kudos

@HumanBeing11011 Ай бұрын

THANK YOU Shantanu! I was craving to listen to the genius!

@Mulkitron Ай бұрын

What a wonderful PR move by getting Indian Advertising's Bastion after creating Advertising disasters. Kudos to the image management team!

@navinblr12 Ай бұрын

Do explain you talking about one of the most icon persons

@Mulkitron Ай бұрын

@@navinblr12 Bastion means an institution, place, or person strongly maintaining particular principles, attitudes, or activities. Not Bast*rd. Please check the dictionary before commenting next time :)

@user-kp4it5qt3q Ай бұрын

There is an advertising disaster? What happened?

@Mulkitron Ай бұрын

@@user-kp4it5qt3q the print ad they made on the teenage girl with facial hair. And their advertising leaps in general haven’t been too great and have always gotten criticism.

@navinblr12 Ай бұрын

@@Mulkitron i been in the same industry for more than 23 years nowand his is contribution to the industry is immense,guess you need to look up the word sour grapes in the dictionary 🙂🙂 too

@noname_2323 Ай бұрын

Finally !! The Guru here, yea Artist ek taraf and Data alag taraf

@kaustubhghate4555 Ай бұрын

Thanks Shantanu for this legendary talk. Keep on inviting such legends.

@gauravpawar545 Ай бұрын

I like the way he folded his hands before the legend in the end. He deserves all that respect and more.

@nishantmathur7139 Ай бұрын

Finally he is on your podcast i'm so happy to hear his story and insights :)

@adityakhetre Ай бұрын

"Nayi ki dukaan with Shantanu" what a tagline 🔥

@koisleepwear8530 Ай бұрын

Just amazing... what a pleasure to see him in conversation with you.... looking forward for more such sessions

@shruts2k Ай бұрын

I remember watching Rishti hi Rishti as a kid coming into Delhi from Mumbai.

@charlesae1 Ай бұрын

Excellent. I heard it in one go. A small request. Vodafone had those....during the WC.Great ad. Who was the creator and why did the company fail. In this episode you never touched upon any celebrity endorsements. Request make a podcast on that. Thanks for bringing Piyush Sir

@govuxyz Ай бұрын

the start convo regarding Naai just hit so hard all of a sudden. In Eastern UP Naai played the role of rishte wale but also they are one of the few people who are with the family in all events from weddings to death ie Tervi/Mayyat. Naai also evolved into caste groups who are to be taken care of by the wealthy so during any event the 1st recipient of all the daan/dakshina used to be the Naai family. Even modern day Naai are 1 such profession who is inside your personal space and has to enter into some chatter and force a conversation in. The music/movies playing in the background have also gotten a cult status in pop world. Now with premiumisation of the industry the appearance has become formal like a brand name of salons and a uniform like tshirt etc but the essence of gossip/chatter is still the same as people show up to fix their insecurities every month - the beard should be exactly dense and hairlines sharply defended. Loyalty towards your barber is also sacred lol

@NishantSingh-zx3cd Ай бұрын

Nauu ☺

@anugyatripathi4907 Ай бұрын

Insightful conversation...Big respect for Piyush Sir...❤

@tagore4d Ай бұрын

Thanks so much for the video... its ammazzing to see THE MAN behind the best of the ad films (those which taught me 'sense of humor'). I wish there had been the inserts of short clips of the actual ad films. Great work Shantanu! you are awessom!

@SecretsofAsh Ай бұрын

One of the very few podcasts I have listened end to end without missing a word. Thank you Shantanu for hosting such a legend.

@piyushdharamshi5231 Ай бұрын

Masterclass!!! Fascinating insights. Loved every moment of this episode. So much to learn.

@akshaykamathb2788 Ай бұрын

+ 6:27 engagement is d key 2 any kind of communication 14:59 the success is not in d numbers, d success is wn mera nayi mujse puche sir fevicol ka nxt ad kab banarahe ho + 18:14 Traveling in 2nd class train for 48h, u c real India 21:09 my marks

@Yes_Im_Adarsh Ай бұрын

Once I traveled from Vrindavan to Taj Mahal in tractor because I was curious and had that kida I took lift for him & had good conversations on the way to Taj Mahal 😅❤

@jude.niranjan Ай бұрын

Legendary episode. Shantanu this is internet gold.

@sasidhardandigunta Ай бұрын

great timing " i am demanding my coffee"" 37:43

@VaradS Ай бұрын

Ohh my God , this podcast ✨💯

@anand2685 Ай бұрын

Nostalgic memories came up when the Ad Genius shared his success campaigns . Thanks a lot of such an insightful session 👌👍👏😊

@ankursolanki6204 Ай бұрын

What an episode!! So many insights

@srs.shashank Ай бұрын

so much wisdom, great to listen!!

@arpitranjan17 Ай бұрын

In this comment section every one is just criticising the host but it's more of a discussion he also has so much experience, he worked for the top management firm and doing great in his startup too, if he is interrupting and the guest is happy then who we are to criticize. We should appreciate him for the fact that he is able to get these legends on his platform for us for free.❤ I have lots of respect for shantanu❤

@dw19005 Ай бұрын

It's not that ...kudos to Shantanu...flow was too good to be stopped

@amusingwordplay7298 26 күн бұрын

Shantanu, read ID se aa.

@arpitranjan17 25 күн бұрын

@@amusingwordplay7298pehli baat to real hota h read nhi and teri I'd bot hogi kyuki jitne mehnat se reply kia dikh gya😂

@carbonurbuddy3456 Ай бұрын

Learned a lot of these kinds of things are always inspiring.

@darshanpatel9006 Ай бұрын

Thank you for bringing him front of the world again, he is a gem 💎 of a person.

@indianghumakad Ай бұрын

Truly said. Respecting your fellow employees is the key.

@shishirhattangadi3730 Ай бұрын

Wonderfully articulated by pandeji,great learning

@RoswelDsouza Ай бұрын

Thank you so much sir 😊 One of the finest podcasts on the internet today. I wish ye video thoda aur lamba hota...... would love to see more such videos on advertising and marketing ❤

@nitinsaklecha3262 Ай бұрын

Cadbury dance was iconic...still in my mind

@RishabhKumar-rv7sr 11 күн бұрын

Wonderful conversation. First time hearing him speak. Inspired. Couldn't stop thinking of the ' Tu Atti Aaav' Fevicol Ad.

@vrutitikyani4777 Ай бұрын

Loved the conversation!

@pijushbhattacharjee9475 Ай бұрын

This is gold.....

@thefilmstory1455 Ай бұрын

Thank You. Thank You- For This. ❤

@shardulpathak185 Ай бұрын

Thank you shantanu sir👌

@pratikrohra6617 Ай бұрын

Thanks a lot, Shantnu and team! There are some books you'd want to read over and over and wish the story never ends. Well, now I have a podcast too. Absolutely brilliant minds on the channel. Kudos team! :)

@ashishbhandari3308 Ай бұрын

It was soo insightful... Thank you Shantanu and team for this interview.. kudos 🙌

@RishiBhardwaj-fi2cq Ай бұрын

Amazing 🎉

@FacelessFoodShow Ай бұрын

Oh fuck.. this is actually happening.. you got Piyush Pandey.. Thanks Shantunu.. I haven't even seen a second and I am so excited.

@dineshvishwakarma922 Ай бұрын

Best episode till now ❤ Love Piyush sir ❤

@fireStorm070 Ай бұрын

At that time initially, KK sang jingles of almost everything they were selling in the Indian Market. I think this is fascinating. ❤

@pratikmemane955 Ай бұрын

this conversation felt so good

@KunalBansalCreation Ай бұрын

What a man, filled my eyes with happiness

@AbhineetKumar-nt4ek Ай бұрын

thanks man for bringing this legend :)

@saurabhbeluse Ай бұрын

After your recent fuckup, its good to see you brought someone who knows more about ads xD

@amusingwordplay7298 26 күн бұрын

What was the fuck up? Can you expand on this?

@sharmilajoshi5185 Ай бұрын

Shantanu...! You are masta re....Kay kartos! Bhet bhava bhet

@22chetan 26 күн бұрын

I am feeling happy after watching this.

@andyvirtual Ай бұрын

Amazing podcasts! 🙏 can you please bring in Rama Bijapurkar to your podcast?

@trusharusa1 Ай бұрын

hum apne aap ko bhi rok nahin sakte golden line

@saikaansari8146 Ай бұрын

Thanks for getting him

@aviraljain9325 Ай бұрын

Point that I want to correct you mentioned 7k student appear for hotel management but the actual number is around 30-40k maybe 50k approx I appeared in 2017 that time it was 40k approx

@sreeramoo1 Ай бұрын

THIS man has lived the life and a damn good one..!! 🙇

@naitikchavda4741 Ай бұрын

Amazing❤

@riasethi8509 Ай бұрын

this is literally a masterclass

@shrig9116 Ай бұрын

Mac Miller song at the intro❤

@indianghumakad Ай бұрын

Rightly said.. nowadays its about reach and instant clicks.. but not engagement for lifetime.. none want that.. it needs branding.. like kuhl fan.. or hema malini aqua guard ad. It has lot to do with money behind it, high targets via that ad, and none looking at 5 or 10 yrs lens.

@mayurdugar03 Ай бұрын

What a legend!

@abhaarsingh8904 Ай бұрын

How many of you went back and watched that Cadbury stadium ad after this

@WorldWithoutReligion Ай бұрын

Shantanu's podcasts >>>>>>>>>>>> Shantanu's BSC products ❤❤ Shantanu shud shut down his sub standard, over priced products and do podcasting full time... Good for everyone.. including environment❤❤

@WORLDHUMANK Ай бұрын

Could you please add English subtitles for the Hindi interludes

@ArpitPokharna Ай бұрын

Pandey Ji ❤

@TheRajshikhar 6 күн бұрын

The clip of the Cadbury ad is from the original ad which is titled here as...for T-20. The original ad was from the time when there were no T-20s. I guess the editor is a Gen Z.

@ashik1111111 Ай бұрын

You would be surprised to know that we the Bangladeshi people are also attached with these ads! As these indian channels are always streaming here! We were lucky to watch those fine era of advertising.

@stormcostabir1559 Ай бұрын

Interview Prahlad Kakar! The OG Ad man of this country!!!!!!!!

@indianghumakad Ай бұрын

Brands are build with longterm view. In shorterm only annual plans are missed.

@visheshb7695 Ай бұрын

You should hire him for your ads to taste better...

@abhaarsingh8904 Ай бұрын

Shantanu ji … aapka favourite word … CORRECT

@shantanudeshpande Ай бұрын

Correct :)

@sachithrohan2762 Ай бұрын

God I was wondering who was the person behind all those adds 😊❤

@Aman777ization Ай бұрын

Please use English subtitles when you are speaking in hindi for your international audience

@tusharsukhramani3798 Ай бұрын

just 14k views on this.. Clearly iss desh meh hum gadho ke beech meh h.

@arunavtiwari2761 Ай бұрын

Don Draper of India

@ajit31ytut Ай бұрын

Loved the conversation for most part. But littile murmuring like when you talk not very clear. May be you talk try to take sometime, Thanks 😊

@omprateek0111 Ай бұрын

24:04

@kunfuseman Ай бұрын

Hi Shantanu, the important question is did piyush get his coffee?

@shantanudeshpande Ай бұрын

Hahaha eventually yes :)

@saurabh1381989 Ай бұрын

Shantanu your t shirt has wrong logo

@filmmakeranto Ай бұрын

Love and respect to Piyush sir, he's a legend. I used to love and enjoy these podcasts until I never received my order from Bombay Shaving company. It's been over a month now and it's still in transit. Looks like my shaving blade and deo are on a World tour. 1. Bombay Shaving company has non-existent customer care. Once you order and they get your money, they forget about delivering the product. 2. The blatant callous behaviour. Lying through his smug face with a grin makes me hate this bald headed narcissist more every time I see him. 3. If he himself practiced an ounce of what he heard on his own podcasts, he would have the sense to treat his customers right. 4. The debacle they pulled with the front page ad leveraging the bullying of a kid, that's the new low. I wish Piyush sir would've never sat alongside this shamelessly lying sack of...

@amusingwordplay7298 26 күн бұрын

What is this ad people are talking about? I have no clue. Can you expand on this?

@anuragbahuguna Ай бұрын

You were talking about advertising that too with the Ad Legend and all you could think of is the boring way of interrupting and asking to subscribe your channel. Unsubscribed on that silly note 🤣

@lakshaygulati22001 Ай бұрын

Indian Donald Draper

@jayeshparmar2892 Ай бұрын

Hi shantanu ji Sorry to hear that your closing your business....!!! It is very unfortunate to see founder like Shantanu Deshpande and Mr Rohit give up so early...... The above news i got from your customers support team they said you don't have fresh beard oil (only have products which are manufactured in 2022) and we will refund your money as we don't have fresh stock of beard oil, and this is not happened first time earlier i had same experience with Hair Wax ( for that i got my refund also) in case of hair wax i can understand but if your team said you don't have fresh stock of beard oil also it is difficult to digest the things. Final conclusion is that there is two possibilities ...... 1) Now you don't want to give products on above discounted rate (and if you willing to give that near expiry prodct Mfg dt.2022) Or 2) Really you are going to shutdown your company i.e. Bombay shaving co. Thats whay you stopped the production of oil and wax.

@govuxyz 14 күн бұрын

57:26 there is a huge survival bias in this. How many people do you get to interact with whose parents left them on their own and things didn't go well? a lot end up disabled physically & mentally. Solution to the problems of modern parenting is not old style parenting.

@eighty9 Ай бұрын

If possible pls bring creators on the podcast

@shantanudeshpande Ай бұрын

Will try - any recommendations?

@newinvestor777 Ай бұрын

The interviewer has done no homework.. He should have seen the ads and work of Piyush sir before interviewing

@thrustydraculla15 Ай бұрын

Bhai kuch hindi mai bhe nikala karo

@shantanudeshpande Ай бұрын

Haan sir - try karte rehte hain sab languages mei

@ronakprakashbhai4577 Ай бұрын

Please don't put interfere in between the conversation. It breaks the flow

@kunalnagpal9969 Ай бұрын

Tanmay Bhat left the chat

@ritikaraisinghani3805 Ай бұрын

You've already asked once to like and subscribe, disrupting the flow once. For the love of god, please stop annoying & disrupting the viewing experience of the podcast. I've already liked & subscribed. Beyond a point, if I see this happening again, I will feel more compelled to unsubscribe.

@prasadgaikwad374 Ай бұрын

😂 you rightly said bro

@chandraprakashsingh951 Ай бұрын

Dar ne ka nhin re

@LakshmiSaraswatiKhandelwalMs. 24 күн бұрын

Dude, that interruption in between was very irritating. You can understand the likeability of a video by reading the view rates. It was just so irritating, it is hillarious that u did that

@mrityunjayapaniquar4286 Ай бұрын

Dear Mr . Shantanu .. kindly refrain from responding with the word correct . It’s very unbecoming of a host . When you respond so with that swift infliction it indicates you are approving the point made by the interviewee. He is the authority here . This not the first instance . You have a platform strive to set a good example. Validating an anecdote with , correct , would indicate you were present there with the narrator in that moment as a witness . Kindly allow the guest to speak they wander, digress permit them . I am aware of your accomplishment. Noteworthy indeed. The interview by Michael Parkinson on BBC , observe , learn , apply . It would make a world of difference . Remember we are here mostly for the guests. With some room they blossom . Regards .

@pranavdubey4364 Ай бұрын

Great feedback. Can you just some more resources which I can personally use to improve dialogues?