Website Analytics are in demand now, more than ever. Marketers need to know how the customers are interacting with the website and how can the communication be improved. In this episode of Digital Marketing Musings, Sr. Manager Sai Deshmukh gives wonderful insights on Google and Adobe Analytics, their implementation and factors to consider before using them. The tools can be taken into consideration depending on your website traffic and business type. Sai also gives us insightful information on the prices and additional features that Google Analytics 360 and Adobe Analytics provide.
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