Before people go all doom and gloom. I began my graphic design career just as computers took over the field. To the generation of designers that came before, the way their field was changing was probably the end of the line for many of them; but it opened the floodgates for a new army of designers to arise, for good or ill. Now, almost 30 years into my career, a new paradigm shift is emerging, on par with the shift from analogue to digital design. I will either learn how to keep up, or I'll be left behind. That goes for everyone already at least 10 years their design careers. The future is here ... again.

As a graphic designer i cant help but to find this very awesome. I know most people are unsure if they're gonna lose their jobs or something, but i try to accept that AI it's already part of this new era and it isn't going away. So i'm trying to find ways to use it to improve my work to new levels and with less time spent. i think it's a better perspective to look from.

One hand - Absolutely incredible. The other hand - This is exponentially dumbing down the industry. We're going (hopefully not) to see more and more people simply expecting ai to create for them. I think we're sacrificing artistic skills for convenience.

I'd like to see Adobe add an AI feature for lipsyncing in Adobe Animate since that is the most tedious part of being an animator. Amazing things Adobe is doing with AI though. I can't wait to use Firefly when it comes out.😍

I've played around a bit with Midjourney and mage space, but it's more fun to throw curveball prompts at it to see what shenanigans come than anything else. What appeals about Firefly (and I'm hoping Adobe grants me access the beta soon) is the "do not share" feature and hopefully a great solution to blending two or more images together. I'm a photographer and there's been so many times I've wanted to combine and reimagine several images into something new. It's an exciting creative prospect for me.

I am a graphic designer, illustrator, musician, and a teacher and I must say that this is a fantastic tool! Absolutely fabulous! And it´s also hilarious that a lot of people think the castle image at 10:00 is a good picture. So, as long as those people exist, the future will still need creative people who knows quality design. It´s nice to see that humans dont need to practice or learn or challenge their brains anymore in this area as well.

2018 John goes to art school to be a graphic designer. 2020 John loses a semester (or 2) due to Covid 2023 John graduates with a a degree in graphic design. Poor John

Even though AI has the ability to do a lot of things we do as designers, they can’t take our creative ideas and direction and that’s where I feel we can’t be replaced. You have to have the idea in order to request it

Great content Question: what app d you use for your screen recording? Thanks

To all the creatives out there (from a non-creative), there's always someone who can use a tool better than others. Same in Midjouney, my prompts always resulted in stickman equivalent to others who have been messing with it much longer. None of the companies I've worked for will ever ask my teams (IT stuff) to divert attention and create graphics for stakeholders - because we'll all be too busy coding like 10x with our version of AI assists (likely every other departments as well) See you all at work!

Bing and Adobe hitting hard. The AI is moving at alarmingly fast rate.

Creative people just need to adopt early on with digital tools. Creativity never dies.

Thanks for your video! does Friefly does Image upscaling as well or there's other service that does it?? It'll be nice to know. Thank you!

Thank you for your hard work in making this video. There are more and more new products on the graphics market these days and keeping track of their speed is quite difficult. I hope humanity can enjoy a new round of development and be inspired by new technologies to please the world with new fantasies.

In my opinion, all this movement in bringing AI to creative field, at the first sight is an exciting news. But my first concern is that new tool can push to down the value of the digital art.

The thing I’m most excited about with AI is the idea of a CUI (conversational user interface) that replaces the GUI. Instead of having to take weeks and months to learn software, or even programming, you can naturally tell the AI what you want to do and it will do it. I can’t wait until the full operating system is like that. Right now it’s mentally taxing having to navigate a GUI and think about what the next step is in whatever you’re doing. Clicking through icons and menus wastes time. Also, think of older people who aren’t as computer savvy - if they can interact with technology without having to know how to use it, it will be a much less frustrating experience for them.

For every one saying this is the end of art… Perhaps the same was thought of those who used an old school printing press with block letters to make books, when photoshop and InDesign came along… or when cameras were invented and previously the only option was to paint or draw. EVERY child is an artist. Life will evolve, technology will evolve. Learn, adapt. Or get left behind. Choose.

the brush feature, the outpainting and the vector feature are suuuuper useful.

good video! I really like your videos. I have a question: what tool do you use to edit your videos? What program do you use for this? or anyone else who knows? much appreciated

Canva also released Text-to-image with the same functions yesterday, pretty cool too. But I think Firefly is more advanced, can't wait to try

Using this new program looks so easy and smooth. I am concerned if this gonna makes us very lazy and reduce our creativity for not solving complex problems. With prompt generators it was already quite easy but here you are constantly suggested what you can do next. I think artists have to be challenged in order for them reach higher creativity.

As a designer this is the most dystopian s#!t I've seen in ages. It's gonna get pretty rough over the next decade as creative people start falling by the wayside. I have a sneeky feeling that the democratization of this tech isn't gonna help creative people but rather empower a select few who can wither the current storm. Most like big creative companies who will start churning out designs and creative work at high quality and breakneck speed. Survival of the fittest I guess.

Just because I like to be sure of what I am hearing..when it enhances resolution, does it actually upscale to a higher resolution? Or does just do a really good job of sharpening up what is that at the current resolution? Does this work on videos too?

How long did it take to get access? Just requested to join the beta, excited to try some of this out!

I think what would really change the game is when you can give an AI like Firefly an image i.e. image (including 2D art) and you describe what you want the image to do and the AI generates a series of images doing it. So basically a bunch of images that become like a few secs clip using your input image. If the consistency between images is kept, that would obliterate other AIs of the type so fast!

Has Adobe said if access to this will be an increase in monthly subscription fees? Or included in Creative Suite? Would love to use this but can't afford much more than what I'm already paying...

Question! If I want to create a futuristic 30 page comic book from a script that I've written. Could that be possible with Adobe Firefly? It's been many years that I have tried to find an artist that can draw in parallel to my visions ! Eventually turn the comic book in 3D for VR! Thank you in advance for taking the time to reply!

what software are u using to record and draw over the video?

I think vectors/software elements and png with transparent backgrounds are the most insane changes here

At first, I thought Ai was a bad idea. After trying out the Ai text generator, I think it will be a great tool to use. My only concern is copyright issues.

"Those details" aren't there in the lo-res image. They are added from information collected by the machine learning software.

I have been a designer and illustrator for 25 years and I can tell you this is awesome!!!!!! The time save alone - plus the ability to create within already created images. WOW.

Will this be a subscription or one time purchase?

CANNOT wait to use this for my design work!

is it an add-on to Photoshop or a complete new software?

I'm sure that the industry is really shocked with Adobe. This is a dream come true!

If Adobe can integrate this with Photoshop, it would destroy any other photo manipulation and editing software out there.

Problem is these tools can be used to falsely incriminate people by putting people in places and situations they never were.

App is part of Creative Suite or an independent app? price?

looking forward to using this!

I’m an artist/ designer and this save a lot of time. I don’t think this will threaten my career as much as the pharmacist (s) at my local Wegman’s.

Best explainer for firefly yet! Thanks.

The upcoming era will be advantageous for people who can describe things very clearly and to the point. Even you lack the artistic skills, the more you describe and provide information, they will get their art piece.

I wonder if we hold the copyright ownership for the images generated by Adobe Firefly or similar software.

Will it be part of the Creative Cloud subscription?

So what is the secret to getting the invite from adobe to try it out? I have requested it a couple times through their site but still nothing..

Looks great. Wonder when this will be available

As a hobbyist programmer, I am completely blown away by the quality of code at the drop of a hat that can be generated by AI. Recently, I had ChatGPT spin up a DENO based web server with a REST API route using NeDB as my file-based data store. I had to tweak two lines of code, and then it worked like a charm - and those two lines would have probably not needed editing if the slack jawed human who posed the task had been more exacting in his specs. Now this isn't code I couldn't have written myself.. but it would have taken me a few hours, and more than a few console.logs. If I wasn't old, and almost dead, I'd be scared shytless as a creator.

How long did it take for your request to be accepted?

most knowledgeable video sir keep delivering many videos, sir.

Good job, the info is very useful. please more information on how to download and install.

This is amazing. But the AI images generated vs what trained artists create is like the difference between fast food and fine dining. You get what you pay for.

Can we download it as .PSD and edit it later?

I went to the site on my iPad, my experience was that it isn’t available to use right away, first I thought it was because it wasn’t compatible with the safari browser so I switched to google chrome and still I couldn’t get to the page that allows creation so I don’t know what the problem is, all in all I’d be interested in trying it out, I think I’d even buy it just for fun because I’m such a huge fan of art....imo I’d have fun just doodling on it.

Great news! Thanks for sharing!

Yes, can not wait. I have the problem today with converting a jpg content into an functional substitute in vector - it is really a long, long process. I use Adobe and hope they add it in the Cloud system

will this work with 360 degree images

As a 28 year experienced graphic artist... Can you truly take satisfaction with something like this??!!.. I tried mid journey and I found amusement but no personal satisfaction in it... I didn't do it, I just wrote it... Anyone can be an "artist" with this kind of progress / regress

Clock strikes 12 ,shocks the entire industry

where did u get the thumbnail cyborg?

This sort of stuff is both crazy amazing - but also makes me curious how the discourse on AI and Ethics will evolve in the near future

There are going to be a lot of designers and illustrators out of a job in the coming years.

Works with 3d?

Let's get our shovels ready cause man power gigs will soon be the only remaining thing as digital gigs are gonna be eaten up by ai😅

What’s the pricing?

Price??

Why is the shadows in the wrong place. @ 3:30. Looks like the sun is coming in from the right of the screen, but the lighthouse shows it from the left.

I'm excited to see this coming along - I love to create composites with my photography and from the look of it this will let me expand and develop my "creative vision" even more so it gets a big thumbs up for me. There will always be a market for the better more professional markets that keep the traditional skills alive - don't let the hype blind you to that!!

Cannot get access to Firefly. Been weeks now since I requested access. Been using Creative Cloud for years.

Amazing video you got my subscription ❤️

I am for progress but let's let artists be artists and computers be computers! They are so many other domains with repetitive tasks where AI can be useful. People say that this will not affect artists but I can't imagine an artist telling to a computer what to create and then choosing from the proposed options. What is a painter without his brush? What is a musician without his instrument? I don't know if I was very clear, but I think this is an important part of creation process. Maybe I am wrong but this is what I feel now about AI. It will slowly turn us into robots too.

any idea on sub fee

I thank God that when I got into graphic design I chose Adobe, cant imagine watching this video and being a Corel designer.

It would be great if we could reference actual images along with text based prompts. So you could upload an image and then say 'Copy this models pose' or 'analyse and apply this photographs colour grading'

Didn’t know what to expect and this blew my mind. I’m late to the game but not late to create so this was super informative.

Most of the discussion here is very upbeat, even by creatives whose present skills are looking to be devalued or rendered completely obsolete. There is lots of precedence for disruptive technologies opening up new areas of vocation while extinguishing others (buggy whips to car manufacturers, etc.) However, it is not always good, is it? Think about architecture and building technology. Things have evolved to bring us cheaper materials, potentially faster building (though things like bureaucracy, unions, regulations, etc. slow things down nowadays), the ability to create much taller buildings. And yet, the passing away of the artisan-based systems have led to a world of buildings characterized by general ugliness. We cannot produce the kind of beauty in architecture that we once did. Much of that is a cultural shift more than a technology shift via Modernism and Post-Modernism but we don't even have the ability to do much of that anymore. The knowledge base has been lost to the extent that it is just not feasible to create buildings approaching that level of craftsmanship and beauty. The internet itself has opened so many possibilities and has indeed brought enormous good. And yet most of us feel that it, especially the social media aspect, has become a negative thing in our lives while at the same time depending upon it and genuinely needing it. This AI stuff scares me though. The speed with which it has come and the weakened culture into which it is being birthed troubles me. I hope I'm wrong, but the dislocation caused by this could be much bigger than any of us appreciate. I'm not sure we'll handle it well. We are not a confident, vibrant civilization any more.

I noticed as ai and I have interacted, We’ve both become smarter. I have been able to find more answers and solve more questions than ever before. I’m a designer, writer, business man, educator, manufacturer and many other things and I’ve been becoming more of the things that were always there. Ai enhances what you already are. I am unique and so are you. You just have to learn what and how to ask questions So… “On your Mark!

Whats gonna be the price of this??

Can thus be used to generate video game levels, enemies and scenarios on the fly?..I'm a living, working artist. I have no fear of this..I see only possibilities

would love to try it but never got a answer

Cant wait, but no txt to vid?

Is adobe firefly online only?

Thank you for this video !

Beauty is in the eye of the beholder, and every idea for art starts in your imagination. This will just boost artists speed of production because not everyone can tell the program what to do. Your just making expressing yourself through art easier. I don’t necessarily think it’s a bad thing at all.

This take fix it in post to a whole new level

nice.... so cool to see Adobe is doing this

I really hope this takes over midjourney. I still don't understand why they refused to make a web app, instead forcing us to type stupid prompts that does not make sense to many of us, and then use discord to generate it. Firefly was smart, and they simplify the process.

Can not wait! Our careers may change drastically, but the creativity boost is going to be exhilirating.

Now that the AI has taken up some serious speed, the world will never go back to the way it was. I will be waiting for thought-to-image and dream-to-video generators. I think we will be able to generate simulations on the fly that contend with reality; sort of like AI generated VR experience, but a lot more advanced.

Just because there is a super powerful tool, doesn't automatically mean that people are going to be able to use it. There'll still be a huge need for people with the right skills to use these tools effectively.

Actually this is very cool I have great artistic ideas some on paper but I never had time to excel Illustrator and photoshop. Maybe it helps to bring them to life

It seems that every time a new AI product is released, it's like ChatGPT is the first to come out, and then suddenly there's a burst of new products from all the big tech companies. 🤣🤔🤨

Thank you for the content. I do not think it eliminates jobs, I think it brings colors in our monoworld, because to be honest, if we make something we mostly haven't the time to figure out all the program details. but we know what we want, so mostly we try around, but it never makes it to a professional. I think professionals can now focus on other things.

I remember old tv shows where someone would say “Enhance this picture for me” and I thought, that’s stupid, it’s just impossible, you cannot make a clear picture from a fuzzy one. And here we are, in 2023, it is really happening.

I understand the dystopian outlook many artists share about AI taking over the art world--so how can we combat this (feeling)? If the AI art takeover is truly inevitable, we should make sure it is used as a tool to make "work" easier + faster so that we have more time to spend on creating art we actually enjoy. In an ideal world, wouldn't we all want to spend less time on things we don't want to do and more on things we do? I'd like to believe that art created with purpose, intention, passion, and emotion will always shine through.

so is this part of the indentured servitude package with adobe?

your title omg everything shocks the entire industry

Hope the same technology can be use in Healthcare system so that we can scan and Fix our diseases.

CAN YOU SAVE A PSD OF THE IMAGE WITH LAYERS??? IF SO, IT'S THE BEST THING EVER

Imagine when the goes full force into the movie making and not just pictures. Pro's and Con's but yet very cool.