Ads on onboarding? That's what this $360K app is doing!

Рет қаралды 1,440

Ай бұрын

Is this onboarding brilliant or crazy?!
Today's app breakdown features Camera+ which makes over $360K annually. I break down their entire onboarding process to highlight what could be a brilliant way to use ads and monetize your early users.
Update: according to my team and me sharing this on social media, I've learned that yes showing banner ads during the onboarding flow does indeed work! However, test for yourself.
Leave a comment below if you have any questions you want us to highlight in a future video.
#appgrowth #appmarketing #paywall #admob #onboardingflow
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Пікірлер: 24

@saibotblack 29 күн бұрын

Things like this are only possible for apps that have a lot of users and where it doesn't matter if you scare away a few users. It would be very helpful if we could continue to get tips on how app developers can improve their app with FEW users and do the best they can.

@AppMasters 29 күн бұрын

Paywall and pricing testing that's it.

@ManuelBecker 29 күн бұрын

As somebody who loves great products I hate this trend of spamming the user with ads. I have no idea why a user would not immediately uninstall such a bad experience since it should tell you what the company cares about the most.

@AppMasters 29 күн бұрын

Agreed but I hear that this does work to increase revenue.

@abdullahsaleem8471 27 күн бұрын

The ultimate goal for a developer is to increase the revenue and cover the development and design costs. It should not be spamming but using the ad space decently and nicely. If a user can't pay, at least bear with ads.

@georgemincila 16 күн бұрын

I guess it is just about “how much do you need/want it”. But “it” I mean the solution the app offers. If I really need it, I don’t even notice the ads. I am on autopilot, looking for what I need. If I am just browsing, yes, maybe I will feel offended by so many ads and quit. In that situation though, not much chances I would have paid anyway. I guess it is a balance that needs to be tested. How much can you push to get value.

@YaMehdi 29 күн бұрын

For me, I think using only subscriptions gives a nicer and more professional impression (UI/UX) than putting ads everywhere (like a spam), but that's a personal choice. Steve, what is the best way to price app subscriptions initially like before you start testing and analyzing the subscriptions. (Examples: 1-Freemium tier = basic content. 2-Premium tier = individual and family). I am afraid that I will give a high price and people will run away, or give a cheap price and they will think that the application is "unprofessional."

@aibochan1764 29 күн бұрын

If I don’t have onboarding set up yet should I make that top priority?

@rkhamilton 29 күн бұрын

Are people making much money through ads on iOS these days? Or is this mainly a way to prod the user into paying for premium to remove ads?

@adnanrehman7702 27 күн бұрын

if your app gives more in-app revenue, then need to reduce IAA because it can impact user retention. Weekly subscriptions for this type of app are a good option at a low price. App not found in sensor tower on both places Play Store & App Store?

@AppMasters 20 күн бұрын

Yeah I like the weekly option for photo and video apps. The app is on sensor tower. That’s where I pulled the revenue number.

@huntercucumber3071 29 күн бұрын

Maybe the ads so annoying to the user so he decides to buy subscriptions to get rid of them already 😂

@AppMasters 29 күн бұрын

I love that thinking!

@besties-topic601 28 күн бұрын

@@AppMasters Why would you love that thinking?

@TheNotSoOriginal 27 күн бұрын

Hey sorry this isn't really related to the topic but I thought I'd ask the question I'm building an app that is targeting Christian parents for their kids. It's optimized for iPad and it allows the kid to read Christian theme books as well as The Bible for kids by paying a fee for unlocking a certain amount of credits. There's also games in the app that the kid can unlock by reading a certain amount of books. My question is there are a few apps that are very well developed over a long period of time by well-vetted companies that offer the app for free and I do not see any indication of where they are making money. What advice do you have for apps that are competing against free apps of good quality when I am just a startup with a paywall

@AppMasters 20 күн бұрын

Let me create a video out of this but my short answer is most likely parents are NOT downloading multiple apps so go ahead and launch and focus on that providing the right value. If I’m using my apps as an example, there are free sleep sounds on KZfaq so people do NOT need to pay for my app yet they do.