What is improved conversion? Should You Use Advanced Conversions?
How to get advanced conversions? How to enable Advanced Conversions on Google?
In this video, Alena Polyukhovich will answer all your questions!
In 2022, the growth of search advertising is gaining unprecedented hype. Google is also introducing rankings for many new items in SERPs, which makes marketing more difficult. And how to track the effectiveness of SEO, SMM and PPC in this bundle? This is where Google Analytics 4 comes to the rescue. We will learn how to do conversion tracking in google analytics.
Content
0:00 Introduction
0:34 What is a conversion in Google Ads
1:15 Conversion types
1:40 Advertising changes in June 2022
3:50 Setting up Advanced Conversion Tracking
4:38 How advanced conversions work
5:29 Activate Google Signals in Analytics (GA4)
7:04 Setting via global tag
9:25 Setting up offline conversions
14:32 Conclusion
Useful links:
Advanced Conversion Tracking - support.google.com/google-ads...
Conversion linking tag - support.google.com/tagmanager...
How to manually set up advanced site conversion tracking using Google Tag Manager - support.google.com/google-ads...
The script code itself: docs.google.com/document/d/1G...
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