Data Fest Online 2021 fest.ai/2021/
ML in Marketing track ods.ai/tracks/ml-in-marketing...
Modern Digital Advertising Platforms Leverage Machine Learning and AI to help Advertisers to achieve their goals. Being managed by humans, Advertising technological potential is often remains under-utilised as Humans tend to follow stereotypes and rely on “gut feeling” when making decisions. Understanding of the underlying principles behind “Googles and Facebook’s of our world” therefore becomes a crucial skill a modern marketer needs to acquire to stay relevant.
In this talk, we will shed the light into the complex Digital Advertising ecosystem and will show you techniques, such as Long-Tail targeting, that we use in to crack the Ad Performance.
Presentation: drive.google.com/file/d/1XNA-...