Is it just me 👀or does she deserve waaaay more subscribers 🔥🤝
@AlexCattoni5 жыл бұрын
Sakhile Sithole haha thank you!! It’s not just you 😉 working on it!
@vyle22065 жыл бұрын
It's not just you
@AlexCattoni5 жыл бұрын
@@vyle2206 awww thanks!
@jerryloncey5 жыл бұрын
🙋♂️ I always think so too. Was glad is up to 1k today... Waiting for 2k now 😊
@AlexCattoni5 жыл бұрын
@@jerryloncey :D
@askhj92043 жыл бұрын
1.Purpose Copy - Sales Content - Engagement 2.Direction Copy - Strategic Content - Conversational 3.Goal Copy - Increases revenue Content - Increases brand value Welcome in advance,cannot get away with my note taking habit.😂
@ThingsbyNeha3 жыл бұрын
Thank you ✨
@techgo37483 жыл бұрын
this really helps. I was kinda unsure between copywriting and content writing. So I end up here and it was a gigantic help for me.
@cyanuredepotassium78112 жыл бұрын
Thanks...
@yopimunggarqn32642 жыл бұрын
Ū u.
@wild_encounters0072 жыл бұрын
Your notes is Gold mine, I just scan them & get gust of video. Super time saver.
@JoshPeterson4 жыл бұрын
I'm so glad I watched this video. Coming from the journalism world, I've specialized in excellent content writing, but mastering copywriting (even though I understand it in theory) has been a tremendous pain point for me because I now realize that I've been thinking more like a content writer. Seeing them compared like this really helped to put me at ease about making the transition. Thank you.
@AlexCattoni4 жыл бұрын
Aw glad to hear it! Thanks 😊
@flowersafeheart4 жыл бұрын
Why not just be a content writer then? It can pay well and AWAI newsletter has been saying lately it is bigger business than ever now.
@MohammadAlqattan12 жыл бұрын
Same as you ! So what your plan ?
@tafadzwamwedzi10 ай бұрын
Lol you and me both.... i have always thought that i am a copywriter but i am seeing i am more of a content writer than a copywriter😂😂🔥
@mralibrown4 жыл бұрын
I am starting my journey as a Freelance Writer, and your video has been helpful. I didn't know the difference, and now I am going to go into content writing. Thank you.
@sadiakhan69173 жыл бұрын
Hi.... i need a bit help. Can u lend me a hand please?
@hvmamarketing4 жыл бұрын
Though they might feel similar, there are huge difference between the two. If you can't figure out which one you want to do, start off by practicing both art forms and see which one suits your writing style best.
@AlexCattoni4 жыл бұрын
Nailed it!
@favourrita743 жыл бұрын
This is an eye opener for me. I just discovered the difference between both writings and truly every industry makes use of them
@AlexCattoni3 жыл бұрын
So glad!!
@Flashxy784 жыл бұрын
Goodness gracious what kind of person are you? 20 seconds into the video and I'm already bought in, 100 percent. Definitely I need such a radiant charm. In fact, I am subscribing immediately!
@AlexCattoni4 жыл бұрын
Thanks!
@Lorei712 жыл бұрын
Wow! I love this explanation! Short, concise and to the point. I'm a content writer at heart, and have had a hard time wrapping my head around the art of copywriting. It doesn't help that I'm from Sweden, where none of the usual business strategies you see on KZfaq really work. 😉 I always have to "translate" every advice to Swedish circumstances before using them. But this was very easy to get a grip on and to use in my own way of thinking. Thank you!
@AlexCattoni2 жыл бұрын
Glad it was helpful!
@aarongagnon6495 жыл бұрын
Interesting perspective. Ive always seen 'content' as the overarching umbrella...then you can segment further by 'types of content' Ie: Sales 'content' (sales letter, ads, vsl, advertorial) ; Engagement 'content' (videos, blog post, podcast, infographics, native)
@AlexCattoni5 жыл бұрын
Aaron Gagnon hey Aaron! Yes, you are right in that everything you mentioned is all technically “content”, in the way that all writing is words. However, the two terms “copywriting” and “content writing” are used in the industry to describe two very different skill sets. Whereas “content creators” can virtually mean someone who creates any sort of content - images, blogs, videos, etc - usually with the goal of engagement. Content writers are writers with the same goal. Copywriting is a much more specialized subset of online writing skills that requires more training and technique. It’s important to know the difference when you’re looking to hire a writer, and also for a writer to best position themselves when trying to find a client. Hope that helps 😊
@patmovierecap Жыл бұрын
Thank you for this. I am just starting my freelancing journey and I have no idea what area of writing I should take. Now I know what area I can be comfortable writing or to be able to express myself more.
@greivinvalle61122 жыл бұрын
I'm still the process of learning and polishing my English. Because I'm looking forward to take courses in the next year. I find you videos very useful (sorry for my lack of vocabulary haha) and your English accent so clear that It has helped a lot to practice my listening skills. Thanks
@rubelnath41604 жыл бұрын
You've such an amazing personality, and those eyes of yours 😍
@carlosplanas5274 жыл бұрын
That's true! I'm practicing in listening to her videos, writing what she says and studying it
@SunnyLenarduzzi5 жыл бұрын
So helpful!! Love the breakdown :)
@AlexCattoni5 жыл бұрын
Sunny Lenarduzzi thanks babe!
@SandeepKumar-ls4ok3 жыл бұрын
What a surprise! I also follow Sunny Lenarduzzi and look she is here... She is spread all over KZfaq. Such active ladies I must say both of you.
@murshidka4104 жыл бұрын
I was in a serch for high income skills and this is the best.. But i dont know whats actualy copy writing then i started learning.. Right from yesterday.. I heared about copy writing from siguard vedal and decided to get into it by dan vic's youtube video and continueing learning from your videos.. Teach me to became a good copy righter.. I hope il get more knowledge from your videos if i go more..
@Dagonz324 жыл бұрын
I just discovered your videos. I must say I'm humbled. I thought I had a solid foundation in my trade, until I saw you putting these explanations in the clearest way. Sincerely... ¡Gracias!
@AlexCattoni4 жыл бұрын
Thank you so much!
@IshmaelIslam4 жыл бұрын
This was a really effective breakdown of the differences, Alex. Thanks!
@AlexCattoni4 жыл бұрын
You’re welcome! Thanks for being here
@stephaniebuick2080 Жыл бұрын
Very useful to learn the differences between content and copy writing. Thanks
@AlexCattoni Жыл бұрын
Thanks for watching!
@kayequirante52682 жыл бұрын
you gained a new subbs.definitely short simple and precised. thanks a lot for this
@AlexCattoni2 жыл бұрын
Awesome! Thank you!
@techsaleemi2 жыл бұрын
Hi My Great teacher you are great . may you live long with good health & happiness
@BuildAssetsOnline4 жыл бұрын
Great video! Very few people actually understand the difference, but you broke it down nicely.
@AlexCattoni4 жыл бұрын
Thanks!!
@UbongGreene7 ай бұрын
Alllex, so great listening to you. You have broaden my mind on copy writing . Am just a new student on copy writing still in training. Thank you.
@emmanuelobiefule47252 жыл бұрын
Alex, you're a gem!
@asalynd Жыл бұрын
I see the distinction, but it seems like being able to do both is a very useful skill too. I mean you are creating content -about- copywriting, so clearly it's possible to do both successfully. I think content writing comes more naturally to me, I'm a fiction writer first and foremost, but I'm going to teach myself this skill, even if it doesn't come naturally.
@AlexCattoni Жыл бұрын
It definitely is a useful skill to know both! Being able to offer both types of writing to you clients makes you a valuable asset! :)
@Grassyfieldsflowers2 жыл бұрын
This is very helpful. I was always confused and didn't even know if there was a difference. Would be good to see an example of copy and content side by side so I know what they are both like as a piece of writing.
@goodwitch874 жыл бұрын
This is brilliant! I love how simple and comprehensive this is.
@AlexCattoni4 жыл бұрын
Thanks Gigi!
@faviconinfosystem18162 жыл бұрын
No doubt, the best explanation have I ever listened to, Alex, you are awesome, marvelous!
@AlexCattoni2 жыл бұрын
Thanks so much ❤️
@paulosaweu4 жыл бұрын
Love you sooo much & I'm excited to start my copy-writing business after coming in contact with your series of video to use hone my craft as far u're there to mentor all thru the process. More grace to ma.
@ShadeandShadow4ever3 жыл бұрын
1:37 "3rd grade level writing consistently outperforms college level." Spot on. The easier the better.
@sanjivani43983 жыл бұрын
It was a clear & concise video on copywriting& content writing I have come across!
@wallacebankley33846 ай бұрын
Congratulations Alex " Posse team 👏 over 300,000 💪 subscribers"We appreciate so much for everything you have taught us ❤
@darkangelw84723 жыл бұрын
Yeah. I'm currently doing a copy writing course, I worked as a freelance theatre reviewer, before the pandemic hit, and I'd like to combine working from the office and working from home
@kimberlydavis50344 жыл бұрын
I'm so glad that you have taken the time to make this educational KZfaq Video. I appreciate the information you shared in this KZfaq Video.
@gbengababatundechannels52972 жыл бұрын
This is Premium "Soap" You're amazingly amazing 🗣 ‼
@NovelNotions3552 жыл бұрын
Now I understand clearly the difference between These two niches . Love this one 😻😻 Thank you ❤️😊
@AlexCattoni2 жыл бұрын
Thanks for watching!
@juliamiralles65562 жыл бұрын
You are a genious, love how you explain things
@AlexCattoni2 жыл бұрын
Thank you! And thanks for watching :)
@tezendersingh85062 жыл бұрын
Excellent presentation, modulation, confidence and key content summarization within a suitable time. The best of all is the combination of these qualities to optimum display!
@AlexCattoni2 жыл бұрын
Thanks so much!
@keshalagasi75013 жыл бұрын
Thank you for this encouragement! I wished I have seen this first before a video of someone discouraged to pursue copywriting! Subscribed now.
@AlexCattoni3 жыл бұрын
Thank you!! Hope you keep pursuing it :)
@ifoodieTV2 жыл бұрын
This is very easy to understand. GOOD JOB ALEX
@AlexCattoni2 жыл бұрын
Thank you!
@letmeseemm2 жыл бұрын
I've done content writing professionally for the past 5 years and now I'd like to do some freelance work. Ideally, I'd like to do both.
Great video. I loved how you explained the differences in way that anyone can understand.
@bradleybaker8894 Жыл бұрын
I am green as grass with regard to becoming a copywriter. It is good to see the differences between content and copy writing presented in a clear way. I tend to write in the form of a story so I think I will lean more toward content writing.
@AlexCattoni Жыл бұрын
Awesome! Glad this was helpful for you
@deuelclement9479 Жыл бұрын
Your presentations are lucid and concretized.
@nikitampmaurya Жыл бұрын
Around 1:30, what you just said blew my mind!! Thank you for confidence boost!
@niroeduigho4 жыл бұрын
Thank you Alex. I finally found the difference 😊
@gennylittletreats1484 жыл бұрын
I just discovered you Alex, and I must say I love your videos! I am a content writer and I also use copywriting tricks, so, very useful indeed!
@AlexCattoni4 жыл бұрын
Thanks for being here!!
@larrymasterspowerbuildingc44773 жыл бұрын
How do you do it? I’m sending out resumes, and I have a degree in English l. I would love to be a copywriter. Am I misinformed? How can I make real Pay the bills I have a career money right out of the gate? I actually want to be a real Skilled copywriter. And I’m so scared of being homeless when my lease is up in March.
@lincky_lloyd4 жыл бұрын
You just differentiated it so well and easy! A 5 yeard old kid will surely understand it! Nice one! Now I know which one I am; content writer. Thanks Alex!
@navidmarketing96243 жыл бұрын
The difference , I didn't know. Thanks a lot for sharing
@teachercharles98732 жыл бұрын
Wow! You so good Alex !
@naixa13294 жыл бұрын
I don't know why but every time i see your videos I always doodle my mouse click and draw little loves over your face.
@JaneThatcher8910 ай бұрын
‼️ Your content is EXCELLENT! I can’t believe I just today discovered you! Immediately subscribed! If you have a moment, would you mind answering this question: Is it really necessary to choose one or the other (content writing or copywriting)? I’ve heard differing opinions… but wouldn’t a truly skilled writer be more than capable of doing both jobs very well? I’m interested in pursuing both, as I truly loooove writing… but I don’t want to make a big mistake that could somehow end up hurting my business. I really appreciate any help! Thank you SO much! ❤❤❤
@AlexCattoni10 ай бұрын
Thank you so much for your kind message!!
@yimoonoo3 жыл бұрын
I learned a lot more from your videos than the classes I had attended! Please keep on sharing these valuable and insightful videos!
@AlexCattoni3 жыл бұрын
Thank you!! ❤️
@mnhassan13 жыл бұрын
Very well explained. No confusion, crystal clear.
@olunimi Жыл бұрын
I love the way she's always playful at the end of each video🥰🥰🥰🥰
@Sigma.3573 жыл бұрын
All this time I thought they are the same. LOL. You're a gem in the business of marketing Alex.
@Ebenezermabinuola3 жыл бұрын
She is absolutely one, Mohammad
@trevorgeall16535 жыл бұрын
Here’s my question Knowing what you know, if you weren’t in copy writing how would you go about hiring a sales copy writer. What would you look for ? What would you look out for? What steps would you go through? Thanks Alex! Keep doing your thing!
@AlexCattoni5 жыл бұрын
Hey Trevor! Great question. Perhaps a new video topic since it's a bit longer of a discussion... but I've had some luck using Upwork actually. I'd look to hire someone with lots of experience content writing (but some with copywriting). I'd ask to see a portfolio with any conversion stats or volume metrics if possible. I'd look for creativity first. If someone can write a great hook, they are 80% of the way there (in my opinion). I've also hired multiple writers at once and gave them all the same "copywriting project". For example, I hired 5 writers and had them all write a cart abandonment sequence for me - 5 emails, all the same product. While I did spend a bit of money to test them out, the best writer was a clear and obvious winner, and now I have an awesome writer on my team!
@trevorgeall16535 жыл бұрын
@@AlexCattoni Thats a great response. I like the idea of looking for their past conversions rates (although on upward their bound to lie, which would bring me to my next question, but lets leave that for now) Upwork is becoming my second home lol. Thanks for the quick reply
@kristopherking75504 жыл бұрын
Aloha Alex, and thank you for your work. Your videos are great, the pacing, look, content, and feel come together nicely! I get a Marie Forleo vibe. I've spent 15 years working in the motion picture industry. I've also been fortunate in having done some freelance work with Vishen and his team here in the states. Being surrounded by such bright people is truly inspiring. Again, thank you for your content as I'm transitioning to writing full time and you've taught me a few things in a short time. Keep up the good work! Love&Light! Kristopher
@AlexCattoni4 жыл бұрын
Hey Kristopher! Thank you so much for the lovely comment! And compliment!! I love Marie! Best of luck and thanks for being here!
@AsianBatman6442 жыл бұрын
Super Amazing and Helpful video to understand both skills! My only question is that "HOW TO BE SAVVY COPYWRITER?"
@bala1000mina Жыл бұрын
Thank you so much Alex for the very informative and helpful video! God bless you and good luck!
@AlexCattoni Жыл бұрын
Thanks for watching! :)
@TranquillityInFlames4 жыл бұрын
1:54
@phillipchavez13214 жыл бұрын
Thanks!!!! 👌
@nabeelhussain10844 жыл бұрын
Love your interaction with the viewers... very nicely explained... and subscribed :)
@ardensuebracewell67623 жыл бұрын
simply put. thx
@fashionedbyfaithiman77083 жыл бұрын
Awesome just found your channel and I’ve subscribed as a business owner and branding consultant it helps with both myself and clients
@AlexCattoni3 жыл бұрын
Awesome!! I'm so happy you're hear :)
@storytimewithamy2 жыл бұрын
Thank you!
@xtraordinarijoy2 жыл бұрын
Interesting video, really love every bit of it, tanks a lot
@AlexCattoni2 жыл бұрын
Glad you enjoyed it!
@usmannisar53104 жыл бұрын
Hi Alex, First time saw ur video today, and its my third video in a row im watching.... very valueable information
@ioanagrancea60913 жыл бұрын
Same here :)
@mdougf4 жыл бұрын
Loveee youuu. So excited to start my copywriting business and hone my craft!!
@AlexCattoni4 жыл бұрын
Yes MARK!!
@artofsoma3 жыл бұрын
wow. did NOT know this until now. Thanks Alex!
@AlexCattoni3 жыл бұрын
Awesome! You're welcome!
@lazuta4 жыл бұрын
Just caught your video on my recommended, clicked and wasn't disappointed :D. Your videos are very valuable and great as i was looking to start copy writing myself. Keep up the good work !!
@GaeiusGutierrez Жыл бұрын
You gave me clarity. I will resubscribe.
@winniecarmo44804 жыл бұрын
Thank you so much for the clarifications! Now I know what I'm selling it's content writing
@AlexCattoni4 жыл бұрын
Cool!!
@HarshalKasare3 жыл бұрын
Hey Alex! Thanks for the video. I was always confused between the two! Anyways can you kindly make a small video about content writing tips? It'll be really helpful ❤️
@AlexCattoni3 жыл бұрын
Thanks for the suggestion, I'll jot it down 😁
@jameswilson24175 жыл бұрын
Hey Alex! Very well explained. Thank-you.. Looking forward to more such info...Cheers!!
@AlexCattoni5 жыл бұрын
Thanks James!
@farianapriya68404 жыл бұрын
This is super useful. Oh My God, Alex why I didn't find you before ❤️
@AlexCattoni4 жыл бұрын
Aww glad you’re here now!
@neefym33322 жыл бұрын
Thank you Alex for making these videos concise and super informative!😍 I'm definitely binge-watching your videos and subscribing! I'm just realizing they are 2 different things and I realized content writing comes a bit more naturally for me but is it possible to do both or it's better to stick to one? ....please could anyone suggest content writing KZfaqrs with similar delivery style as Alex? I can't get over how refreshing your videos are!
@AlexCattoni2 жыл бұрын
You can absolutely do both :) Good luck!
@rodneyyurkiw37437 ай бұрын
Thank you Hon! This is good teaching and simple to understand
@khanya.lately5 жыл бұрын
WHOA! Just found you and I LOVE your energy and high value content. Thank you for a great video
@AlexCattoni5 жыл бұрын
Aww thanks girl!!! Appreciate it :)
@diaryheart57203 жыл бұрын
Thanks Alex for such an informative video
@nmesomaonyeka3 жыл бұрын
Can you do both? Love your videos by the way I can't believe I am just getting to know this channel shout out to my friend that shared it with me.
@AlexCattoni3 жыл бұрын
Yes you can definitely do both :)
@ozzyfur83072 жыл бұрын
Thank you Alex for the tips 😊👍🏿
@tasinal-hassan82689 ай бұрын
02:01 🎯 Copywriting is aimed at creating sales, while content writing focuses on engagement and interaction. 03:00 🌐 Copywriting is one-directional, strategically leading the reader towards a specific call to action (e.g., buy or opt-in). Content writing is multi-directional, resembling a conversation with tangents and various calls to action. 03:29 💼 Copywriting aims to increase conversion rates and revenue by presenting an offer. Content writing seeks to foster engagement, build brand loyalty, and increase likes, shares, and comments. 01:04 📚 Informal writing can be highly effective in copywriting, and simplicity and engagement often outperform overly formal, complex writing. 04:25 💡 Specialization in either content writing or copywriting can lead to a successful career, and both are essential for a well-rounded marketing strategy.
@nindyasekar29942 жыл бұрын
Very helpful 🔥
@nickpamment34384 жыл бұрын
Wow! Awesome clarity and cracking info. Thank you!
@AlexCattoni4 жыл бұрын
Thank you!!
@SandeepKumar-ls4ok3 жыл бұрын
Great information. You deserve 3 likes in a single video.
@AlexCattoni3 жыл бұрын
hehe, thank you!
@Jayson_willАй бұрын
Thanks, Alex. 😊
@NutsaChubinidze3 жыл бұрын
Very helpful!!! I wrote down everything! Thank you
@AlexCattoni3 жыл бұрын
Fantastic! :)
@chemikalaraja19714 жыл бұрын
Beautiful presentation of ideas. Thank you Madam. The clarity and examples awesome.
@jameehuang2 күн бұрын
Content writing tools have revolutionized content creation. They automate tasks and provide valuable insights, improving efficiency and quality.
@mr.plua123 Жыл бұрын
love the bass guitar at the beginning. LIKED
@paulwilliams80673 жыл бұрын
Thanks for all the detailed information you have provide in this video. I really like your way of explaining each and every point, Keep sharing such great videos in the future also.
@AlexCattoni3 жыл бұрын
You're very welcome!
@RobWilsonPhotography2 жыл бұрын
This is great! Thanks! I agree, anyone can write.
@jgp92605 жыл бұрын
Thank you. Wonderfully explained.
@AlexCattoni5 жыл бұрын
James Parry thanks James! 🙏🏻
@Sateay3 жыл бұрын
Great to know! I definitely want to craft my art in Copywriting to make the sales!
@neomileft34092 жыл бұрын
This vid was great. Thanks. May God bless you more.
@AlexCattoni2 жыл бұрын
Thanks for watching!
@adaoraokoye2 жыл бұрын
This was so helpful. Thanks so much
@AlexCattoni2 жыл бұрын
Glad it was helpful!
@nandnand771115 жыл бұрын
Well explained Alex, I love the tempo
@AlexCattoni5 жыл бұрын
Thanks Ferry!!
@loricarini2505 Жыл бұрын
This was really helpful and informational. Thanks so much, Alex!
@AlexCattoni Жыл бұрын
Thanks for being here. :)
@oluwatimilehinanifalaje35763 жыл бұрын
This is absolutely enlightening. Thank you Alex
@thabslifestyled5003 Жыл бұрын
Loved this. Explains the difference between the two so clearly. My question, can one do both as in be a content writer and a copy writer?