When you showed that Bezos' video talking about electricity at the brewery, I thought: that's it. Computing power is like electricity, a conclusion which you state later in this awesome video. It fosters development, generates jobs and opportunities, and becomes a building block upon which the whole society ends up structuring itself. It won't be long until we see governments other than China building their own public scalable grids, with different levels of competence.

I seriously love how you narrate and tell the story John. Never disappointed in the quality of your videos, it's honestly so fascinating!

I don't like Amazon as a company but nobody can deny their success.

I recently joined AWS, and this has helped me understand the company and the work we do a lot more than most internal videos I watched while learning the ropes. Great job! I will share this with my colleagues, I'm sure they'll enjoy it too.

00:25 AWS is a trillion-dollar business born from a big idea 02:01 AWS Origins and Complexity 05:48 The distributed computing Manifesto proposed a new architecture model for Amazon. 07:43 The distributed computing Manifesto was a pivotal moment in Amazon's architecture. 11:40 Andy Jassy's role in Amazon's growth 13:36 Amazon's shift towards maximizing engineers' autonomy and productivity. 17:32 AWS was built to be flexible, scalable, and launched with many services 19:14 Amazon's S3 revolutionized data storage with flexible and affordable pricing model 22:38 AWS provides value proposition for startups and enterprises. 24:20 Netflix's switch to AWS showed Enterprises could thrive with it 27:48 Amazon's AWS has transformed into a powerful and dominant force in the cloud computing industry. 29:31 AWS powers the modern internet and has created trillions of dollars in value.

Jeff started Amazon, Andy made it profitable.

This was very well-done. Easily the best video on the story of AWS!

I already listened to the Aquired story of both Amazon and AWS - this video is such a great visual refresher of this saga! Really well done. I would just argue that Apple's introduction of the iPhone after the Macintosh tops AWS as the greatest second act of a tech company ;)

1. make specific and frequent goals for regular dopamine hits. 2. progressive overload by increasing focus time. 3. focus by: a. actively focusing: summarize frequently b. Parkinson's law: frequent deadlines 4. focus excersize by focusing 1 inch into your forehead for 14 mins

Great summation that answers many questions I have had since recently getting into cloud computing. questions like How the hell was Google and Microsoft not out in front of this? It is amazing how often this happens. How the most poised company to take advantage of a new market is not the one to do it. Another example is Palm pilot not dominating the smart phone market.

Love tech deep dives. This was awesome. 👏🏼👏🏼👏🏼

Very interesting segment John, thanks for making and sharing.

Apart from strategical maneuvers you do with founders found (recent investment in cloud companies) I believe that the value of this video is immense. I never would've guess that around 80%-90% of the entire Amazon valuation is just the aws. That's just incredible.

I REALLY wish you would do a story on the venus project ! It about a "system" that goes beyond war, politics and money.. Love your style and storytelling..!

Great job has been done, John. Thank you

Trust me, the real heroes are Amazon workers, I can't tell you how important and serious Amazon take working sharing ideas how to improve things, I am a worker myself and so far I have submitted two improvements proposal which has been approved and there are workers that have share more, è.g last year more than 4000 improvements proposals was submitted and more than 2000 was approved. Guess what? If any of those improvements become significant, the head of that department will be in the spotlight. I understand when videos like this send all the credit to the leaders, you have to be in Amazon to understand Amazon. Nevertheless good video though. Amazon is just smart. It basically suck all ideas from all and try them to find the best.

Ex-AWS! Awesome vid man! Alota truth btw, this from someone whom worked behind those walls as a corporate employee 🤙🏾💯🤝

It's always great storytelling, thanks,John.

Great insights into good leadership and reducing complexity

It's ironic, that amazon store has the worst search functionality in the internet

The research & presentation of this video is imply outstanding. Great storytelling of one of the most influential technologies of the modern era

Only a service disruption in 2011? 🙈 There are many more cases where AWS has outages they just don't talk about them, acknowledge them or post post-mortems about them (unlike their competitors). For example, they had an outage December 2021 (resulting in Disney+, Netflix, ... not being available) In 2017 they had a big outage of S3 for 4 hours taking down services of their customers! Even last year 2023 in June they had an outage affecting their Lamda service. Saying AWS "basically never goes down" is an oversimplification. It does go down, there are many incidents in the history of it. Not all affect every single service but that's also because of the points made in the video. They split up their platform into services, they used CI/CD to deploy the changes to one data center and if it works to others.

Love your storytelling. Next deep dive on Stripe?

Just commenting to let the YT algorithm know this is good stuff!

Great work for understanding the birth of the AWS, which is such an important infra of our digital age, thanks for your effort

And their rebuilding their infrastructure rn. I work under a fiber optic company and the amount of money they are investing is crazy.

Very nicely put together, thank you. As an aside - though it's too serious an issue to be called that - it is frightening that one entity should have control over the data of so many business, state organizations and indirectly citizens. Examples of service providers' political ideals and persuasions, and their affect on providers "allowing" certain views to be expressed freely, show us that it is not a good direction for society to take, unless that society has entities like the NKVD and other secret police, as it were.

The Jenga vs Lego Analogy does not really work when comparing Monolithic architecture to Service Oriented Architecture, at least for me, it created more confusion that clarity :D

1:53 The core tech needed for renting out arbitrary slices of compute capacity to tenants already existed in 1999, in FreeBSD called Jails. Made by the same genious that made the Varnish web cache.

I know nothing about software, but this was an absorbing and exciting story!

John you are great heads up love all your content it has really helped me alot❤

What book are those posters from in your background. I 100% know I’ve seen them before and can’t place it lol. I’m leaning towards a Heinlein book.

Awesome story, explaining why Microsoft and Google took the L was the cherry on top, really interesting.

You forget to mention the part where Amazon AWS suspended service to Parler in 2021 because a particular someone may have gone to Parler platform after being banned on twitter.

The Government-"You arent allowed to print money" Amazon-"My money printing internet service go brrrrrrrrrrrrr"

Great job John 👏🏽

Hey John, I'd love if you make a video on AI and current leaders in AI and it's past and future.

Does anyone know where to get those two posters in the background behind him? Also, love these deep dives. Do informative!

They only carry low quality items now due to amazons return policy. All the high quality vendors left

I know this is more of a Business oriented perspective. But it feels like APIs and micro-services are being used interchangeably here. Yet there is a difference between small reusable building blocks, vs information or process interfaces

@18:41 I mean that’s one way to say they weren’t directly compensated. 😂😂

The enterprise customers seem to be tech companies.. very dynamic needs and well.. profits… so I’m still not convinced with enterprise lift and shift

is this an ad for aws?

I agree with pretty much everything, Except the AWS being easy to use thing. I’ve used google cloud, I’ve used AWS. Professionally and as a hobby. AWS UI is so BAD and unintuitive. Everything feels clunky to do. But the tech is solid so that keeps people going to it. But in terms of usability , google cloud is miles ahead for developer experience. I’ve seen many others share this opinion as well. It’s even been acknowledged internally at Amazon that the UI/UX could use some work. But again. Solid tech and scalability

Do you have any insights in the origins of the AWS InfiniDash service?

Fascinating material, very well-presented. Sub! 👍

Really great video. What I don't think you emphasize enough is that, Amazon invented the Cloud. That could have been your title and I think it may get more views. I remember when the term Cloud entered the general tech community consciousness. I puzzled over things like Apple iCloud. Oh ok, so I could store things in the Cloud? But when you realize the totality of AWS, then you truly can comprehend the power of the Cloud.

Wait, what? The story about renting out excess server capacity isn't true? I feel like I should contact past conversation partners to let them know.

i though it was a SQL shirt 😁

Can we get a video of Brian Chesky and Airbnb or even on Netflix? Love the videos so much- thank you

This is one of the most consequential vidoes I've watched. I'm getting ready to launch the American Shopping Party (by Local American 1 Day a month on the 1st Friday). I think I'm going to go with Amazon because of this video. I'm looking at the Clear tech company, but our needs may be a bit removed from their core biz. Thank you. Big help.

Twitch and kick use aws as well. AWS was kinda the first big cloud service is what it sounds like.

Never subscribed so quickly, great content!

Coogan’s insights are pure gold. Great content!

What a great video. Subscribed

Excellent video!!

Top quality content, amazing story.

very good informative video brother, god bless you.

I love the AWS story. It’s my dream to create this kind of impact in a company.

So Wise!!! Thank You!

I was maybe expecting something like a case study on novel ways of making money. This seems like hero worship of the guy who had the bright idea to sell server space. "Andy?" You guys on first name basis, aye?

I’ve been in SAAS for over a decade and every company I’ve worked for wouldn’t exist without AWS!

Very well done!!

AWS is probably the most important tool I use every single day.

“We love stories about individual founders who came up with world changing ideas on their own…” **shows footage of Steve Jobs** 😂😂😂

Man-- I've been a huge fan of this channel for a while now. I can't say I'm a fan of John's crypto shirt (which shouldn't and doesn't in any way detract from this excellent video), but I'd be the worst kind of scumbag for not also mentioning the fact that our boy is getting jacked. Been hitting the weight room, John? The muscles look good on you.

Amazing stuff!

I don't like Amazon... but I still use AWS for basically all of my personal projects, hosting needs etc. and still use amazon to order things simply because it's basically the best and easiest options there are

Need to sort their pricing out though it's way too complicated.

Re invent isn’t attended by thousands it’s 10’s of thousands the recent one was 60k I believe

I actually ordered two monitors and a mic but my cards budget is $1.26 but the order was placed... HOW

Awesome vid!

Probably the best synopsis out there of the genesis of the biggest player in the cloud computing market.

Not having to deal with Cisco is pure luxury

Changing the direction of a company like Microsoft takes time. Ballmer is the one that steared them the direction they're in now. Why do you think he hung into all his shares? Microsoft has shareholders to answer to. They couldn't just sacrifice their biggest revenue streams on a gamble. I definitely wasn't a mess under Ballmer. They just always got tons of hate and negative coverage from tech news. Tech news that was largely dominated by Apple fan fanboys and other Microsft haters. I was gobbling up as much MSFT stock as I could starting 2011 or so and just recently slowed down. Just about everybody thought i was crazy because of the garbage headlines claiming Microsoft was dying, the PC Is dead etc

Great video!!! Just some feedback (in my opinion) the thumbnails are a little goofy. I think more streamline slightly more professional thumbnails would more accurately portray the level of quality of the content of your videos.

Amazing video!

PLEASE CAN YOU MAKE VIDEO ON MODERN AND FUTURE CARRER WHICH MIGHT BE HELPFUL FOR YOUR TARGET AUDIENCE

I love the way, you don't mass produce content

if AWS is so good, why are Amazon's product galleries so painfully slow or often barely reachable?

Can we force all CEOs to watch this and then pass a test? "Don't chase ROI. Let your top people chase new customers."

People should have listened to Ken Thompson in the first place, they just seem to have rediscovered the unix philosophy, don't make one program that does everything, build a bunch of programs that do one thing really well and can interoperate well.

Regardless of whether you love or hate Amazon or Jeff Bezos, its hard to deny just how much impact AWS has had on the world. Amazon didn't invent the idea of being able to rent computing resources and only use what you need at any given time (that dates back to the idea of being able to rent time on time-sharing mainframe computers in the 60s) but they were the ones who figured out how to turn the idea into a viable commercial product (the time sharing companies quickly became obsolete as minicomputers from the likes of DEC became a better option for businesses than paying for expensive time on a big-iron mainframe owned by someone else)

Products bought on Amazon are actually more expensive than just buying on some other website. I'm really not sure how nobody is gaining traction on them by now.

And AI won't take away that area... we still need much more people

This is one of the best ways to make a conglomerate use something in the dark that makes the money and make a game changing product in the light that gets the costumers. Awesome video wish this was more talked about in the world of money lots of lessons and things to learn from.

It's always nice to find out there's glitches in reality

At 1:21 my man really put the Idaho capital building instead of the US capital

hey you need to add like 10 more seconds at the end there after you suggest the video so people don' t have to replay and rewind to see it again :)

Can’t wait for the Ethereum version of this video in 20 years

Okay, I’ll go buy SolanA

EC2 was not revolutionary. VPS existed long before AWS and at the beginning the scale of AWS also didn't really rival existing "cloud" providers. The pricing structure however was new. Usually you had to pay for at least a full month. AWS had hourly rates which were calculated by the minute. You could spin up some instances, do your heavy lifting (like pay roll) and after a couple hours you could release them again. For what you got (and get) AWS was (and is) expensive. But thats the price for flexibility (and nowadays scale).

That’s idiom statement though. yes they didn’t make the beer taste better, however they sold more due to the process being quicker to send out.

Great video

yeah worked there, only 3 years, pity it couldn't be longer

I pay 15£ per month for a seedbox, which includes unmetered traffic. Let's say I transfer 20TiB per month. AWS EC2 outbound traffic costs $0,07 per GiB. 20*1024*$0,07= $1433,6 No wonder why it's a money printer.

Videos like this at this length can really get hard to follow and unenjoyable to watch, however I was able to watch this from the beginning to the end. I felt like I was actually learning. 10/10 great video. Thank you for this free entertainment/education. 😎

AWS cloud is not revolutinonary. The orgiinal computer systems were setup just like the Cloud (years before the internet customers would connect with dedicated lines). Companies that owned or leased mainframes from IBM, would rent out the computer to various customers that would connect remotely with dumb terminals. Purchasing mainframes were just not feasible/practical for most companies at that time. The modern cloud and other technologies (including Virtualization, Grid, Cluster computing already existed in the mainframe environment back in the 1960s/70s).

Like jenga tower. . We are still here, in the world wher 1 simple empty space adding API (or something) can take down so much things for hours and even days.😢

OH MY GOD BEZOS INVENTED MODULARITY AND CLOUD COMPUTING AND DISTRIBUTED ARCHITECTURE !