Ambani is WINNING this Industry SECRETLY!

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10 ай бұрын

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VIDEO INTRODUCTION:
With a rising number of startups and the presence of many existing players in the industry, customer acceptance of home delivery services is growing by leaps and bounds. Living in the current era, we are surrounded by an increasing number of eCommerce platforms that offer almost everything and deliver all of these things right to our doorsteps.
It is true that most of our daily needs are satisfied by the old and the newer players that are dominating the home delivery services, but for some of our daily needs, which are always in demand, like fresh milk, and groceries, we often find a crunch, even if it is for a specific product. This is why many startups have solely dedicated their businesses to meet the growing requirements, thereby aiming to achieve a demand-supply equilibrium. One such startup that aims to take care of the fresh supply of milk and more is Milkbasket.
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Пікірлер: 1 100

@Akhil1808 10 ай бұрын

I'm currently pursuing PGDM and your case studies are a boon to me. I've watched them all and keep on sharing with my colleagues in case of any assignment reference. Keep on doing the good work 👍

@vedantchapale1262 10 ай бұрын

What is your current specialization in PGDM?

@ThangaThalapathy75 10 ай бұрын

Don't lie for likes brother.

@vishalgadge4338 10 ай бұрын

Soon u will regret for Ur degree when u realise that think school have better cases studies than degree

@ThangaThalapathy75 10 ай бұрын

@@vishalgadge4338 wtf !? lol 😂 this guy makes poor content 🤦

@007_Sun_Tzu 10 ай бұрын

@@ThangaThalapathy75then why don't you make better and teach him a lesson...lode?m

@vinutha8 10 ай бұрын

Country delight is also operating on the similar model as milk basket The quick commerce companies are mostly used in metros, where traffic is also a biggest issue since the delivery slots are early morning the traffic issues are also taken care off

@shekzdj 10 ай бұрын

Why is no one talking about Big basket.. it did same things even before these stratups existed

@cricketlover..... 10 ай бұрын

As a delivery executive in Delhi I would like to share my experience with this it's not 3 hrs part time job it's more than 5 hrs job Point no. 1 it's not easy to deliver 60 packets Point no. 2 it's not easy to carry the weight of around 60* average 2 kg It's just one side story Earning 5k is nothing in metro cities with this kind of hardwork so to say this is a kind of an abuse to the unemployed youth of our country sorry to say the truth but that is a reality hope u understand. You will witness the fall of this company very soon 🙏

@chetank7326 10 ай бұрын

@d.dcosta8771 10 ай бұрын

What you said is true.... This is exploitation... This is what is creating what I call povertification of our country. All these platforms are slowly but surely squeezing labour. Look around n see the state of these delivery staff. It's now heading to contactors. To reduce cost even more. When more n more people are pushed to lower income .... Don't expect economy to boom. I don't feel this is a great model. But a damning one for our people n economy

@BruceWayne-qe7bs 10 ай бұрын

With reliance funding?

@abhijitmaityeee 10 ай бұрын

nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .

@amiteshanand313 10 ай бұрын

@cricketlover..... Bro thanks for sharing your experience. For these companies it's all about their profits no matter how much they abuse the work force

@manojnilazkar4926 10 ай бұрын

Cost of last mile delivery is same as the cost of reaching from Delhi to blore via train and then spending same amount to reach your house via cab from the station.😅

@upsctolbsnaa2780 10 ай бұрын

@@akashnv7403why so?

@akashnv7403 10 ай бұрын

@@upsctolbsnaa2780 Bcs it's Disrespectful

@Hakuri69 10 ай бұрын

@@akashnv7403blore

@MrSirBoastAlot 10 ай бұрын

@@akashnv7403 well I take offence in BANGlore.. very disrespectful

@ThinkSchool 10 ай бұрын

Exactly!

@prathameshjoshi1660 10 ай бұрын

I was recently an intern in Reliance Retail and was given the project based on increasing cost efficiency. The numbers, approach, heads of costs and conclusion was very apt and accurate. Hats off to your research 👏

@vignesh8999 10 ай бұрын

I live in a gated society where bb daily and mb are the two competitors for supplying milk. My dad used to convey me to order milk through milk basket than bb daily because they used to supply milk through a blue plastic pouch which can be used as a dustbin cover later😂 I started to see more other people doing the same and this lead to closure of bb daily service in my gated society due to less daily order as people preferred to reduce the cost of buying dustbin cover also mb sold each milk packets 3 to 4 Rs less than bb daily

@sudhirchandra9790 10 ай бұрын

Ur Father destroyed bb in that society 🤣

@vijayrangarajanramakrishna318 10 ай бұрын

Wow...that's amazing...efficient way of repurpose and reuse of things around us❤..a bit less recycling of plastic waste generated!!👌👍

@gopabose4042 10 ай бұрын

@@sudhirchandra9790I had been using Milkbasket earlier but switched to Bb daily because Milkbasket uses thick blue plastic packets for deliveries which is not at all environment friendly

@purveshgandhi7122 10 ай бұрын

lmaoo

@anuragbaldawa7242 10 ай бұрын

@@gopabose4042o

@digitalbaba5284 10 ай бұрын

Sir, In back 2021 during lockdown me and my friends started e-commerce in my town . We don't had to many people to work for delivery . So we decided to do delivery work also at between 4-5:30 pm and rest of day we took orders because we don't have time to do for whole day because we are students preparing for JEE exam at that time . The idea limited only on paper and meeting only , at the time of execution families refused it because fear of corona at that time. But sir sun k acha lagta h ki at that age we able to think like that . Before that I saw your some videos and know I used to .❤

@SuhasNaikOfficial 10 ай бұрын

❤️❤️

@indrakanthmanda3314 9 ай бұрын

Try and see in a small area efficiently with a proper end to end strategy, blueprint... If it works good show results to ur parents then all will support u can scale up , if you are sucessful let me know will take ur franchise ❤

@krishnamaurya4898 10 ай бұрын

Personal opinion : Sometimes, in order to make your case, you just make up numbers. Even while comparing there is bias towards the case. E.g. for this video, salaries for dark store full time employee and milkbasket full time employee. Also to add to that, in order to achieve the order numbers, the radius of the delivery addresses from the house will increase which will decrease the number of orders per delivery employee. Which I think is also a factor to consider

@infomativefactsinhindi5624 10 ай бұрын

I also feel that about number like these apps are gonna work on metro cities and I don't think that anyone is gonna work for 4-5 deliver 60 package for just 4-5 k it's too low and the imaginary salary of 30 k for dark store is too high

@ThinkSchool 10 ай бұрын

We did. But numbers are exactly what we found. Cant make them up so easily. Source say what they say. This is the closest we can get to the comparison of different philosophies.

@rohithkumarsp 10 ай бұрын

Yes you didn't but you can also find sources where they do make it up, it isn't exactly trust worthy is it? Can you please provide the sources of your information?

@KevalDC 10 ай бұрын

@@ThinkSchool and the 35000 house holds catered by single warehouse. Have you really got this data from field? I doubt about such userbase of MilkBasket. I am from Delhi NCR.

@vyomgupta2527 10 ай бұрын

Great Great video with incredible research on unit economic along with amazing animation.Bfw The transition of writing lessons in the end was a good change

@piyushshrivastava7738 10 ай бұрын

Guys the video is good and knowledgefull.... But I noticed... I guess the sync between video and audio is having difference in timing 😅... Idk , I just felt it .. u can check once ... The content is awesome as always.... being a student of Bcom ....I loved it❤

@Ram-wj8vj 10 ай бұрын

yes

@ErenYeager-xk3cy 10 ай бұрын

Thanks, I was about to throw my neck band.

@TRADINGlife087 10 ай бұрын

@@ErenYeager-xk3cy😂

@rustinreacts 10 ай бұрын

If you heard creator name "Johnny harris" his content is similar in style.

@anthonyfernandes7050 7 ай бұрын

Youre content is quite interesting! I stumbled upon your channel a month ago and you've managed to become a creator whos content I don't miss! Great work! Looking forward to more of your work!

@Cristian_M_ 8 ай бұрын

Starting early is simple. The best way of getting ahead to build wealth, investing remains a priority. I learnt from my last year’s experience, I was able to build a suitable life because I invested early ahead this time.

@zoeyswaniawski7306 8 ай бұрын

I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me

@vickia.weaver7488 8 ай бұрын

Wow, really. I was able to make my $25k on investment

@kelseyeadelmarr6109 8 ай бұрын

@@zoeyswaniawski7306 I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings

@Brookeinda 8 ай бұрын

Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate

@thylda7877 8 ай бұрын

You’re right but a lot of people remain poor due to ignorance

@sabarish47 10 ай бұрын

Now as on 29th Jul, 3 key executives resigned and RIL is planning to layoff 600 employees and shut down the brand.

@Sareesensations 10 ай бұрын

👍 Awesome one completely making sense... I wonder how come other businesses failed to crack this. I don't know now but when they started there was a big issue that I saw in my society faced by them, many neighbors face the issue that their packages were stolen by someone else or Dogs damaged their parcels, because of this many faces trust issues with the company and also no one knows if they actually delivered the parcel or someone stolen from outside their flat. I never tried their services but many stops their service when they stops 1+1 milk sale all because of this issue and also in tier 2&3 cities they have huge competition with local vendors..

@rams5544 10 ай бұрын

Great video. Very insightful. Keep making more🎉

@rajpativaishya5284 10 ай бұрын

I am a daily costumer of Milk basket. App is very easy to use and price is also reasonable as compared to open market 😊😊. This channel provide Superb content with lots of knowledge 👏👏👏.

@rohanthakur9369 10 ай бұрын

I apologize for any confusion caused. Please note that the cost of fuel is typically not factored directly into the delivery charges. Instead, it is considered as part of the operational expenses incurred by the delivery service provider. The delivery charges you pay usually cover other expenses such as labor, vehicle maintenance, insurance, and administrative costs.

@ThangaThalapathy75 10 ай бұрын

Stop lickíng their bálls for Rs 200, lol.

@akshaymaloo8212 10 ай бұрын

Fair point!

@darasachinwala2911 10 ай бұрын

JUST SET UP A NUMBER OF BRANDED MILK BOOTHS WHERE MILK AND MILK PRODUCTS ARE AVAILABLE 24×7 AT REASONABLE RATES. 7O% OF CUSTOMERS DONT NEED HOME DELIVERY SERVIC

@pjagan123 10 ай бұрын

Quite useful and well researched. This should be looked at as a business case study only. One must avoid adding other variables to it. Good job guys.

@risingsun9064 10 ай бұрын

Great video, it's amazing to see how those mini optimizations in setup and supply chain end up making/breaking a business.

@vaibhav8594 10 ай бұрын

Great content.This is real education .

@Dontknowyaar 10 ай бұрын

This video gave me a comprehensive overview of ELAN - The Mark, and I'm impressed! The range of retail shops, food court, and restaurant options is fantastic. The attention to detail, from the stunning front-facing views to the flexible payment plan, shows how much thought has been put into this project. Definitely considering investing in this remarkable development. Great job on the video, it was informative and engaging

@TamilSelvan 10 ай бұрын

Wow.. One more awesome Video and the Best Business case Study

@redhandle1 10 ай бұрын

There is a similar startup called otipy, which uses similar strategy of overnight delivery . I always thought why other startup’s are not using this and then I saw this. Great insight and good video as always

@SudheerKumar-zh3ii 10 ай бұрын

One point which i dont think is mentioned here is that milk basket supplies to societies/aparment complexes/gated communities only. they do not deliver to individual houses. so the way this helps many people in the society place orders together, and the delivery is further optimized as the delivery location is the same for a large batch of orders.

@tejeshjptejesh5288 10 ай бұрын

I don't know how for other companies the warehouse cost and delivery cost goes up from 30k to 35k but why 17k for full-timers in milk basket. of course, 5k for part-timers is understandable. One more thing, the Milk delivery system in India is already stable as there is no delivery cost for milk delivery, and especially in a state like Tamilnadu we are getting additional subsidies for monthly milk subscriptions. The delivery of monthly subscribed milk is 3 rupees less than the same milk we buy in stores. So penetrating through this market is tough for milk-basket. Additionally, a customer will not order some products with milk daily, even if so on average they might order 30 rupees product daily. Why because in price sensitive market like india, people order only once a month for their groceries.

@lidabhai 10 ай бұрын

Great analysis, I think Country delight also follows a similar model but milkbasket really used the market insight of daily milk purchase to its advantage

@byrapuramreddy163 10 ай бұрын

Your videos are very informative and this is the best youtube channel I have found so far.

@krishnakishore87 10 ай бұрын

I wish these management folks and start up founders go through the hassle of side gigs while they were students or initial days of career and then come up with these kind of optimization ideas.

@arunjos8982 10 ай бұрын

I use bbdaily and country delight and had stopped using milk basket recently. Don't think milk basket is worth to the consumer compared to bbdaily. Just my opinion

@srtist040 10 ай бұрын

This is a wonderful explanation, thanks. I feel that BGM in this video is too loud.

@RahulPatil-jl1zy 10 ай бұрын

Seriously with watching your videos B world people like wow 🤩😲

@arvchamp 10 ай бұрын

In theory, this looks great. But there are some practical problems here. Eg. Stickinesss is a big issue. Majority of the days, customers just order milk. And associate the app with only milk delivery. It is very hard to cross sell other products.

@Kathakathan11 Ай бұрын

Not true

@PriyakantPanwar 10 ай бұрын

🙏 In Haryana (Karnal) Amul, Mother Dairy Milk Packet Gives Less than 1 ₹ Margin + Sometimes packet gets Punctured & we didn't get refund most time However company says for refund but most of the time Distributor doesn't do it Some Local Brands gives 2 - 4 ₹ Margin Most Customers doesn't bring carry bags & We have to give it from ourside If someone purchasing other item then it doesn't hurt much But for Milk Packet it hurts the Buisness Thank you

@saurabhkesharwani6143 10 ай бұрын

A very good case study! 👌🏼 Enjoyed It! 👍🏼

@Prasoon_Kashyap 10 ай бұрын

well explained... hats off to you brother. became fan of you :)

@animeprozz1960 10 ай бұрын

Can you make a video on flood about which section or company is going to be effective by it

@rohit6747 10 ай бұрын

I live in Pune. None of my friends have even heard of it would even want to install it and try. i do know it but am too lazy to actually Amazon and even the speed of delivery considering it is right near my house(less than 500mtrs) and this hold true for most of my Genz friends.

@esures 10 ай бұрын

Mb first targeting selected Gated communities only to keep their last mile delivery price to bare minimum. In chennai, they are not taking orders from individual houses. Only Bulk orders like 200 homes inside 1 Gated Community can be covered easily in just 2 hours.

@PaperModelGuru 9 ай бұрын

Amazing presentation man... Loved this video❤️🔥

@ADITYAPRAKASH-zx9ou 10 ай бұрын

You are doing a commendable job. Very informative video. Thanks a lot

@nikunjmakwana664 10 ай бұрын

As a constant learner and your subscriber, i have a counter. Super Daily started their business with the same approach & as you said they must achieve a minimum order value every month in order to meet their margins & it does happens when targeted areas are numbered to nearing cities or a particular zone. But i have seen these businesses fall when they try to acquire PAN India. it somehow does not scale and then they stop service. One of the positive side of these milk delivering platform is. It is a direct delivery from Dairy to Doorstep with no middleman or adulteration.

@ThinkSchool 10 ай бұрын

Absolutely true

@sameermotiwala4197 10 ай бұрын

Rightly said, Super Daily too followed the same model yet Swiggy stopped after few months of acquisition Will like to know what went wrong

@user-vh4mf4ux2m 10 ай бұрын

@@sameermotiwala4197 why

@newgamesaga 10 ай бұрын

@@user-vh4mf4ux2m In cities like gurugram (mostly working class like 9-5 PM job), it can happen 30-40k deliveries per day. But in tier 2/3 cities this is a huge number, its like acquiring almost 70-80% customers in tier 2/3 cities which already have local kirana stores within walking distance from their home. It will never work out in these cities. Also they prefer their daily milk from nearby daries/farms (90% in tier 3) and (60% in tier 2). Packaged milk is only for emergency/special day purpose.

@spoofmy284 10 ай бұрын

We have two Indias..one in cities and one in towns and villages. What works in cities doesn't work in towns. 😂😂

@narsaiahsheelam7489 10 ай бұрын

Country delight also uses this same strategy sir. Love your case studies ❤

@ThangaThalapathy75 10 ай бұрын

Piad comment by Country delight !

@geek_for_life 10 ай бұрын

Country Delight has very Dark Strategy in App..App Developers have use Dark Patterns to Force People to Spend More on Milk. + They are Selling Milk at Premium and Locking People's Money unnessarily.

@shekzdj 10 ай бұрын

Big basket did it before this concept was cool

@VisitMyChannel2 10 ай бұрын

Scam delight 😂 2 boond pani wala nariyal bheja hume 😂😂

@DineshKumar-kn2ri 10 ай бұрын

Bbdaily uses this strategy before country delight exists

@siddharthahaldar985 10 ай бұрын

Superb narrative... I just loved it . Awesome.. thank you :)

@krishnapalpanwar8280 10 ай бұрын

I am just stunned by the cost cutting strategy of milk basket.

@Aviator77186 10 ай бұрын

Amazing... Insightful

@vijaykhedkar4677 10 ай бұрын

Really insightful.....great viseo

@datoneotaku 10 ай бұрын

Interesting topic about milkbasket killing anything, considering the app is awful to use. Looking forward to the video!

@madnessforstudy9221 10 ай бұрын

I think making app good is not a big deal after time they can easily do it 😅

@datoneotaku 10 ай бұрын

@@madnessforstudy9221 the only issue is they haven't done anything to it since over a year I use it only in case of emergency needs for the next day as the app UX is a patience testing experience

@lavishjain0605 10 ай бұрын

17:57 They should start owning warehouses like dmart rather than renting and not since reliance have acquired milk basket this world be possible Great work keep it up ❤ Worth subscribing you

@Kathakathan11 Ай бұрын

Yes they are threatening local warehouse owners to Sell. Happening to my neighbour

@aniket19931993 10 ай бұрын

Wonderfully explained👍👍👍keep it up

@satadru_debnath 10 ай бұрын

We used supr daily back in 2021 which is what I studied on, milk basket is doing same thing. Supr daily was acquired by swiggy, if they weren’t they could give competition to MB

@joshuajohn14 10 ай бұрын

I was thinking about the same.

@siddharthgoyal4008 10 ай бұрын

No, you need to have a cash rich co like Reliance backing you, SuprDaily had a distress sale to Swiggy.

@darasachinwala2911 10 ай бұрын

HOW ARE YOU GOING TO GIVE ANNUAL INCREMENTS TO THE DELIVERY BOYS? WONT THAT INCREASE THE COST? YOU CANT KEEP THEIR REMUNERATION STATIC. IF YOU DO SO, YOU WILL FACE A LOT OF ATTRITION.

@amitse 10 ай бұрын

I just wanted to share some more reasons why I love using Milk Basket for my daily needs. Milk Basket is awesome because it doesn't have a checkout button. You heard me right, no checkout button. You just add the items you want to your cart and that's it. You can keep adding or removing items until midnight, when the cart freezes and you get your order the next day. It's so convenient, trust me. For example, if I use Big Basket daily and I add some onions to my cart for tomorrow morning, I have to pay for them right away. But what if I change my mind and buy some onions from the market in the evening? Then I have to cancel my Big Basket order and go through all that hassle. But with Milk Basket, I just remove the onions from my cart, and I'm done. Or what if I need to buy something at 11:58 pm at night? I don't have to wait for OTP or anything like that. I just add them to my cart, and they'll be delivered to me between 5 to 6 am. Imagine if Amazon did the same thing. Just by adding items to your cart, they would ship them to you the next day. No hassle of checkout or cancelling at all. This also gives Milk Basket another superpower: the Milk Basket wallet. I always top up my Milk Basket wallet so that I can enjoy this checkout-free experience. Also, the monthly 149rs fee is deducted from my Milk Basket wallet, which gives Milk Basket a stable income and the money in the wallet is an interest-free loan for them.

@nickblue11 10 ай бұрын

Video Brought to you by Ambani, feel good video for the shareholders 😅

@kirankvasu 10 ай бұрын

Great job. Excellent presentation.

@whitephoenix2900 10 ай бұрын

I'm still confused. Why can the Milk Basket delivery guy make 60 orders/trip while others can only make only 25 orders/trip? There's no change in the storage capacity of the vehicle, or the number of customer orders to be satisfied.

@orianoinfo5062 10 ай бұрын

Right

@riyasingh9280 10 ай бұрын

Same question

@sourabhjain388 10 ай бұрын

Please make a video on Japan's negative interest rates

@naveens2970 8 ай бұрын

Eye opener. Thank you for this amazing simple layman explanation

@gs8941 9 ай бұрын

Loved it. Thank you Ganesh

@parthlimbani8415 10 ай бұрын

Hi Ganesh,according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.

@adityarai8963 10 ай бұрын

Correct, we Indians will choose lower prices over quicker deliveries any day.

@beingindian1335 10 ай бұрын

It's all game of per capita income . If India grows from low income group to the high income one people will start affording to choose convenience over costs. That's already happening where many people have started choosing subscription models of ott or KZfaq over free but advertising heavy model of free consumption. Even premium subscription of KZfaq is on rise. Only those will survive who have deep pockets enough to keep experimenting thru such process of constant evolution of new technologies, innovative business models as per changing technologies and changing public perception due to changing economic environment of the economy. Deep pockets is the only saviour in this unending long drawn corporate battle of survival. Your ability to raise capital continuously thru all thick and thins is the only big differentiating factor in all this corporate battle. Jio's success story over that of Vodafone idea or anil Amani group teaches you this costly lesson. Bansals of Flipkart had to surrender to Walmart's to take ahead their battle against Amazon. Only innovations and talent aren't enough. Ur financial ability to remain committed to your business venture is the only differential. Even milk basket takeover by reliance retail is the testimony of what I'm trying to convey you. After two decades to be able to serve your high paying customers choosing convenience over costs in higher per capita economic scenario you need to be able to survive that long at first place which is not the game of shallow pockets.

@bowxfire5275 10 ай бұрын

We currently value money over time. So everything is cheap but slow. In countries like usa, they prefer time over money so they try to do everything as fast as possible and burn through money because they sell products with larger margins. We cannot do that because we sell stuff with low margins. Thus during inflation, their prices increase making demand low whereas during inflation in India, we keep prices same or don't increase it by much while we make the product using cheaper items. Ex: To keep mentos price to ₹1, they made mentos smaller. To keep kitkat price lower, they started using less chocolate cream. Just see the difference between a kitkat chocolate from UAE, USA and India. UAE one is expensive but has a LOT of cream, usa one is a bit cheaper while Indian one is very cheap but we have like almost no chocolate around the wafer.

@sahilkumarsingh3093 10 ай бұрын

@@bowxfire5275kitkat is 3 dollars in USA and is much chocolatier than Indian Kitkat

@utubefreak7167 10 ай бұрын

@@sahilkumarsingh3093that’s 60-70rs according to ppp

@mani-qk6kg 10 ай бұрын

This is very informative as always, thank you! I'm curious to know though - isn't the customer stickiness an advantage but also a challenge? Why would existing customers want to switch from their regular suppliers if they're still getting the same scheduled delivery unless its heavily discounted or has some other advantage

@rmadhiwalla 10 ай бұрын

Great vodeo with the business economics expllained nicely. I share many of your video in my facebook business group.

@tanayaphale8489 10 ай бұрын

Best as always. Can't wait for tomorrow. See you at CA conference 😊

@vivekskumar21 10 ай бұрын

Am I the only one with audio video sync issue? 👀

@yasht_7 10 ай бұрын

A win-win for every stakeholder👏

@ThangaThalapathy75 10 ай бұрын

Nope, this is what happens when you fail your economy classes !

@user-vh4mf4ux2m 10 ай бұрын

@@ThangaThalapathy75 why

@abhijitmaityeee 10 ай бұрын

nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .

@kushalvarma9556 10 ай бұрын

Nice video.... I'm just curious to know where think school gets its unit economics info from. ????

@thecommontalks5895 10 ай бұрын

Otipy also follows the same last mile delivery method, you have to place order before 12am, and next day in morning by 6am, the products are delivered

@nycto0 10 ай бұрын

I think 5,000rs/month is very low for delivery person, specially in cities.

@knaveen17 10 ай бұрын

Yeah but it’s a part time job. A lot students do milk delivery locally for probably far less

@nycto0 10 ай бұрын

@@knaveen17 Yeh, There will be people working for that because our population and unemployment is high.

@kuldeepthakur4139 10 ай бұрын

Audio and video not in sync after 8 minute!!! @ThinkSchool

@sutanupsantra 10 ай бұрын

I have never heard of milk basket. I thought it was something of a similar case like zepto, blinkit, etc. But it turned out to be similar to Country Delight. And country delight is something i have heard over the past few years

@ashutoshsureka7651 10 ай бұрын

Such unique and groundbreaking video idea. None of the creators got the idea to make a video on this

@digvijaylifestyle 10 ай бұрын

The only channel that gives information like no one else. The research is top notch and the way it’s explained is next level.

@manojnilazkar4926 10 ай бұрын

Absolutely amazing case study Bro.. milkbasket has cracked QSR!!

@SantoshKumar-hb7ox 10 ай бұрын

Tnx for the video

@jaideepk1161 10 ай бұрын

Hey the video is really insightful, the metrics are helpful as students of business, but the thumbnail and title don't resonate the hardwork milk basket has already done before reliance acquired them. Could've had that somewhere I wished. Despite this. You don't need to use clickbaits , you already are the best value providing sub on my feed. Don't lose your Pristine standings for some additional reach. ) Love you guys and your content, I've been a Part of this journey since Farm bills video, cheers to qualitative growth.

@ShiviAgnihotri 10 ай бұрын

Incredible insights.. however still wondering why are Country Delight and BB Daily not able to replicate Milk Basket's success ?

@ThinkSchool 10 ай бұрын

They did.

@ShiviAgnihotri 10 ай бұрын

@@ThinkSchool excited to hear from you..maybe this calls for a comparative analysis video down the line..

@AkashGupta-no5ju 10 ай бұрын

Haan i know 😂 this message is not going to be seen by anyone but try karne me kya ja raha

@aazim_khaki 10 ай бұрын

Well it is seen, lol

@shivanitiwari8623 10 ай бұрын

Budget of chandrayan 3 is 615 cr, 1/3 of bridge that collapse in bihar

@heerthirajah1661 10 ай бұрын

@@shivanitiwari8623compare but don't com pare

@Mohan12-3 10 ай бұрын

@@shivanitiwari8623 500 crore for lvm3 launch vehicle and 115 crore the lander and rover

@legendx8939 10 ай бұрын

Andhe thodi hai hum लौड़े

@pareshrdoshi 10 ай бұрын

Thanks for such a detailed analysis

@aniruddhapisharody7035 10 ай бұрын

Loved the video, I do have one question Superdaily did the same thing but they closed, also we have Country Delight they do the same thing.

@jugalmehra17 10 ай бұрын

You forgot to give timestamp

@abhaynaik6429 10 ай бұрын

If a delivery executive works only 3-4 hrs and delivers 60 orders on average - he has to deliver one order every 3-4 minutes - seems unrealistic.

@bibinvmohan 10 ай бұрын

exactly

@Ducktility 10 ай бұрын

Its possible. Given the large volume of orders, the density of deliveries would increase for an area. Like delivering to multiple apartments in a building.

@harisonstuart6241 10 ай бұрын

@abhayanaik6429 each delivery boy delivers 60 orders doesn't mean that he'll travel to 60 points. Each order consists of 4 to 5 products so he'll hardly have to travel to 15 points

@abhaynaik6429 10 ай бұрын

@@Ducktility makes sense

@abhaynaik6429 10 ай бұрын

@@harisonstuart6241 that's not how orders are considered. One order can have multiple products in the basket. One order is usually one transaction or a basket of products. 60 orders would typically mean 60 different customer addresses given the nature of business mentioned.

@sarthakjhingan 10 ай бұрын

A similar thing is being done with Hyperpure, if you can do a video on it. As a user m really happy with the service of Hyperpure since it’s b to b only the order values are huge.

@Ammar.mrm-2002 10 ай бұрын

Love your contents mate!

@spoofmy284 10 ай бұрын

I was actually thinking if we can use already existing age old systems in logistics like newspaperwala, post offices , and milk boys to make deliveries cheap and affordable on a large scale. Milk basket is actually working on same lines. Trust me other startups will also copy this.

@shekzdj 10 ай бұрын

Bigbasket did first that too without subscription fee

@finance752 10 ай бұрын

Salary of normal delivery app rider = 30k Salary of milkbasket rider = 5k Just to justify the numbers😂 7:22 16:08

@chetank7326 10 ай бұрын

Exactly what I thought... 5K is not sustainable I feel... The fuel charges alone might eat up most of it... Even for the full time workers the video mentioned 17K which is far lesser compared to other delivery apps' riders.

@krishkandoi4033 10 ай бұрын

its a part time job

@finance752 10 ай бұрын

@@krishkandoi4033but then how the rider is completing 60 deliveries of 200 rs average orders in few hours (part time jobs)

@private808 10 ай бұрын

Bruh this is a part time job. Milk in my area is delivered in the morning. He completes 10 societies in like an hour and his job for the day is done. He probably earns way more than 5k. These guys are expected to do far less than him so it's very very justifiable.

@finance752 10 ай бұрын

But it's fine for delivering only milk right If they are also delivering other items like fruits then they won't be able to carry everything in one go

@dharmeshparikh7837 10 ай бұрын

Interesting insights.

@ganeshharanadh3137 9 ай бұрын

Gud thing about think school is explaining unit economics for every bussiness

@amanshukla1167 10 ай бұрын

I believe comparing Dunzo/Blinkit with Milk Basket is not right comparison. Both of them have different business model. So the comparison itself is flawed.

@ThinkSchool 10 ай бұрын

Its 2 different philosophies.

@chintu1161 10 ай бұрын

U should have compared with business models of bbdaily, country delight etc.which are on the similar lines And milbasket is not first one to use this strategy 😂

@JaxGrover 10 ай бұрын

We still support TATA over Reliance

@Kathakathan11 Ай бұрын

Why

@hinteriors389 10 ай бұрын

Amazing. Thanks.

@NamanKumar-jq1ms 10 ай бұрын

Hi! Can you do case study in Edible oil business and how fortune(Adani wilmar) is king in edible oil business.....

@oliviaralston1 10 ай бұрын

Investing in cypto now should be in every individual, in some months time you'll be ecstatic with the decision that you have made today...

@tracyholian2944 10 ай бұрын

You are right, to be a successful person in life require him or her of hard work and time

@alinamikelle8688 10 ай бұрын

The thing about been successful is working toward it and not going the other way round

@clydeorlan2615 10 ай бұрын

It's obvious everyone is doing this online Investment

@dustireller3953 10 ай бұрын

@@clydeorlan2615I totally agree with you it has been an eye-opening experience for a lot of people.

@geralyncainglet2626 10 ай бұрын

Investment is the key to achieving success with the current pandemic slowing down so many businesses aww

@muditgaur7139 10 ай бұрын

Excellent video

@PrateekSharma-oz1wv 10 ай бұрын

Great analysis yaar👍👍👍

@vishwakhiloshiya4719 10 ай бұрын

Very good case study sir❤

@Aditya_Prabhune 10 ай бұрын

Good video and simple explanation ❤

@anantgarg06 10 ай бұрын

Hi Ganesh. First of all, thank you so much for all the efforts you and your team put into making such detailed and informative video case studies. I have been a viewer and follower of Think School for more than two years now! I have a concern with respect to the case study this time - while it mentions Milk Basket/Reliance cracking "Quick Commerce", the business model of MB (and similarly of BigBasket and Country Delight) isn't quick-commerce but scheduled delivery. This is vastly different from what the likes of Zepto, Dunzo and Blinkit are doing. Quick Commerce is basically addressing the impulse purchase needs of consumers through e-commerce via dark stores. The concept of dark stores is having regular 1000 sft warehouses within local catchments to supply deliveries within 15-20 minutes. Any warehouse that's 15 km away (as mentioned in the case study) and is as large as 60,000 sft is a regular warehouse and not a dark store. And thus, MB doesn't fit into the definition of a quick-commerce company (at least for now, with their current BM). So actually, MB's acquisition by Reliance is its competitive play on Tata's acquisition of BB (much like how Tata acquired 1Mg and Reliance acquired NetMeds). Saying that I completely agree with your insight of MB's successful strategy of building stickiness with the user through a daily consumable product like milk. Pardon me for pointing this out! You are doing an amazing job, and I look forward to more such in-depth case studies from the house of Think School 🙏🏼

@parthlimbani8415 10 ай бұрын

Sir, according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.

@Shashankhr_ 10 ай бұрын

Very true

@anantgarg06 10 ай бұрын

@@parthlimbani8415 You're quite correct! India has a deep penetration of mom-and-pop retailers that are reachable within 10 minutes by foot, if we consider basic groceries. While Metros (and a few Tier 1 cities) have the disposable income to pay for convenience to offset their impulse needs, the majority of the country doesn't but on the contrary, have more time at hand. Thus, QC would largely remain an ultra-urban phenomenon unless there are innovations in the last mile delivery that could drastically reduce the costs (drone delivery, etc.). However, SD businesses can be made viable even in the deeper parts of the country as they are based on the fundamentals of driving repeat purchases.

@KEEP_HOPE_ALIVE. 10 ай бұрын

Well Explained bro 🙌❣️

@urjanarayan806 10 ай бұрын

I live in Gurgaon and have been using Milkbasket since 2019. Its growth has been phenomenal to watch as a customer. My fave delivery service got covered on my fave KZfaq channel! Thank you for this video, the numbers are mindblowing.

@PoojaSingh-co5cv 9 ай бұрын

Your content is awesome but i think the back ground music was distractiing. thanks 😁

@shubhamsagdeo7122 10 ай бұрын

Can you do a case study on Swiggy One. I have been using it from past 2 years. Its a really good subscription for people who order daily. But i am not very sure how swiggy’s exonomics change by people taking subscription and not paying any delivery fee (also no surge during peak hours). It would be a great case study i think.

@RiseUp_Again 10 ай бұрын

Very Smart Business Strategy.

@balajivankayala 10 ай бұрын

Not sure bout other cities but in Hyderabad interestingly Milkbasket customer base is shrinking and people are shifting back to big basket owing to higher monthly subscription charges