The other category of good failure is a good experiment right The lean startup idea is you state your hypotheses your assumptions in the manner of a scientist and come up with a test an experiment rigorous but wasting no more resources than necessary to quickly validate your assumptions And sometimes people make reasonable assumptions and they run the test and it turns out no the assumption was wrong And if you've done that without wasting resources as fast as you can with rigor and with eyes wide open sort of avoiding false positives and so forth that's a good failure too
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Tom Eisenmann, as a Harvard Business School professor for the past 24 years, has guided over a thousand Harvard Business students and alumni as they launch new ventures up to their success. But not every startup story is like this.
WHY STARTUPS FAIL: A New Roadmap for Entrepreneurial Success. Tom Eisenmann: amzn.to/3Dmxqkl