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Shame on the marketing department at Infiniti. I won't be buying one of their cars due to their casual insulting of young people's commitment to and passion for great classical music. The New Brunswick Youth Orchestra has made a great response video here. They prove that young people can do a superb job playing the opening of Richard Strauss' Also Sprach Zarathustra, and if the folks at Infiniti don't have the discernment to understand that, clearly they lack the taste I would look for in a car. Congratulations to all the outstanding members of the New Brunswick Youth Orchestra! -William Harvey, Concertmaster, National Symphony Orchestra, Mexico

This video WINS THE INTERNET for me today. As a National Youth Orchestra of Canada alum (1994/1995), and a professional symphony musician for the past 27 years, I can personally vouch for the excellence and value of Canada’s youth orchestras. Bravissimo, NBYO! You get all of our support from your fellow orchestras here in BC! ❤️🎶

Now that is a great ending to an absolutely terrible commercial!! This made my day. TY! And that is the truth there is an infinity of young talent!

Wonderful! Maybe Infinity will pay to broadcast this nationwide and make a philanthropic gesture as a measure of apology.

Geaux NBYO!!!!! Made me cry. My husband conducts a Youth Orchestra in Saginaw, Michigan, my son and daughter played in it. Those young musicians are worth our cheers and support!!! They are our FUTURE, never forget.

Bravo, NBYO! As a former Akron Youth Orchestra and Canton Youth Orchestra member in Ohio, I applaud your musicianship, your passion, and your creativity in responding to Infiniti’s TONE DEAF ad!

Bravo on so many levels! I am not going to lie - this made me tear up a little bit. Well done to everyone.

Serious flex on Nissan. Love it!

The perfect response. Thank you.

You tell em! That was beautiful. Kudos to your young musicians.

Brilliant! Well done. Bravo to the New Brunswick Youth Orchestra!

So nicely done, it's a perfect response! To sound as great as NBYO, they have to sound like they do in the Nissan ad. They need support from their parents and teachers help them reach new levels. They have to practice hard and have occasions to perform and show their talent. No musician started out playing perfectly. We'll give Nissan the benefit of the doubt: maybe the mom in the ad had a headache. I will gladly hear my son and students practice anytime, however it sounds.

Thank you - I HATE that original commercial - such a sad message. Even an out of tune orchestra is still an orchestra - the message of that parent wanting to escape the "noise" makes me so sad. Especially in these days we need as many people adding arts & music into the world - I am a product of 2 music teachers who has also taught kids the joy of making music!!!

Perfection. Well done and in your face, as agency for Infinity. Don’t shame just to make a point - and a sale.

Brilliant! A classy rebuttal. I hope Nissan does hire the NBYO for their next commercial. How fun would that be!

Yes! Amen and Amen! Infiniti should hire youth orchestras for its future commercials and invest in cultivating young musical talent, instead of making fun of the learning process.

The kids are going to Carnegie Hall with this going viral. So much support. Wonderful 😊

THANK YOU

Ya wow, mindblowing performance to say the least! But im not surprised because, as a one time bus driver, I once took a Dieppe high school youth orchestra to a major competition in NYC (Riverside Church Manhattan) that had competitors from all over the USA & Canada. Well, i had the good fortune and distinct pleasure of being able to watch and listen to the competitors as they performed, and they were all nothing short of outstanding! I was so impressed and impacted that i often think of that trip. Being a rock and roll type of guy in musical taste, I wasn't prepared to be moved as I was. To see them all performing as a team, as if they were part of a big music machine, directed by their maestro/teacher, was something I will never ever forget! I forget exactly how the Dieppe team did in that competiton but I think they did very well. But more importantly, I remember them all as perfect young ladies and gentleman. Afterall I was with the Dieppe team for several days, so not only was I imprrssed at theur musical abilities, I was even more impressed with them as individuals. So I say to all, support your local youth orcestra. Go see, Go snd hear for yourself! See and feel what I did. You will all be just as blown away as I was. Kudos to all involved wherever you are!

YES! Our kids are tremendous. Music is the all-encompassing human endeavor that engages every aspect of our beings. Strive for greatness, your perfect sound in concert with your friends that reaches to the heavens and our hearts.

As a father of a kid who played in several youth orchestras, i was always astounded by the talent they displayed and often brought to tears watching them play so beautifully. Nissan made a tone deaf commercial (see what i did there?? :)

Now, THAT is how you showcase young musicians. 🎶💜😎

We repeated this at least 3 times to get it just right and it came out perfect :00 love ittt

This is such a great response piece. Way to go, NB Youth Orchestra!

Whoohoo, go NBYO! I enjoyed my time immensely in the percussion section under Rodney McLeod

YES! Thank you! It's not as if I could ever afford one, but if I could, I would NEVER buy an Infiniti. Their ad is shameful -- especially since the young people pictured appear to be doing a very good job. (I'm a violinist, and I recognize the excellent set-up and skillful technique of the young violinist.) Bravo to New Brunswick, and to music teachers and youth orchestra conductors everywhere.

Excellent ! Fantastic ! Thanks for doing this. Pay attention CBC, CTV, Global and others...listen and watch this young orchestra and put this video on immediately after every running of the Nissan ad.

“Any one of them could have done the job” Amen. Keep shaping these beautiful, young minds!

Bravo! 👏🏻👏🏻👏🏻 Love the BMW grand entrance 😭

Seeing and hearing their playing made feel proud of those young talented musicians.

Great short video by you folks and you can count on us to help get you to NYC

YES!!!!!! 100000% love all of this!

Love this!!!!! The Infiniti ad is horrible beyond words. Thank you NBYO!!

Well played, NBYO, well played. A fun retort with a great message about the potential of our youth! Bravo!

Way to go NBYO!!!! My granddaughter was part of the Sistema family and played the viola. the Sistema orchestra is brilliant.

Bravo! Well done! I absolutely hate it when people mock young musicians. Having spent a career teaching young musicians, I know how much hard work and dedication it takes and how much time it takes to develop their skills. They should be encouraged, supported and praised, not mocked. Ever. Congratulations for making this response to the original commercial. I really hope it gets people’s attention!

Bravo NBYO! Excellent awareness of the importance youth music programs

Lovely!!!! As a former youth musician and current youth educator, I give you a standing ovation as you stand up for our young talent- we know how brightly they can shine esp with parents who support them.

This is the best answer to a commercial!!!!! Bravo to the New Brunswick Youth Orchestra!

Infiniti's competitors should use them in a commercial

Bravo! As a former high school musician, and a university marching band trumpeter, I am proud to be the father of a wonderful music teacher. I would never miss an opportunity to attend a school concert - what kind of parent would literally turn their back on their children and the aspiring musicians in a school orchestra? As for Nissan - I know their marketing team - they are very fine people - blame the ad agency, who obviously have no concept of who owns the Nissan vehicles. My wife and I both drive Nissan vehicles - we have owned Nissans since 1981 - I would be happy to watch the pilot of the next round of Nissan commercials to let the company know whether they are appropriate for the audience. Didier - you know how to reach me. By the way, two 👍👍 and a 🖖 to the creative team in New Brunswick for a wonderful response to the Infinity commercial - the use of the BMW at the opening of the video is priceless!

Love this. I have seen the Nb youth orchestra in st Andrews many many times. Always a great show. So very proud to be a New Brunswicker. Such great talent 😊 Have a spectacular time in NYC.

Yeah!!! Thank you so very much for showing what a committed and inspired group of young musicians can really sound like!

I can't even express how much I love this. Thank you for this beautiful and classy response. Play on, friends. Play on.

Thank you for this. I was offended by that stupid car commercial. As a musician and music teacher, I work to support young talent. It hurts when people take cheap shots and make fun of the struggles of budding musicians. Learning to play an instrument is hard -- but so worth it!

Absolutely Beautiful guys. Way to represent Canada! 💪🏻🇨🇦

This literally brought tears to my eyes. I wish they'd been recorded playing longer.

Brilliant!

That's how it's done. Class act!!

In tears. Just beautiful. Thanks for keeping it classy, NBYO.

Thank you for this.

What a wonderful response to the Infinity ad! Thank you for getting the real story out about musically talented young people!

Bravo N.B Youth Orchestra!

Excellent response - kudos!

Yes! Let the young musicians shine with their Infinity talents! Love this so much! Keep making great music with your hearts!!

BRAVO! What a great response!

Delightful!

This literally made me tear up. So great to see this response to such an insulting ad.

Bravo, NBYO! This is the truth, right here.

Even granting that it’s tongue in cheek, Nissan/Infiniti gave themselves a black eye with the ad. Bravo to NBYO for setting the record straight!

Bravo pour l'intelligence du message! Bravo NBYO!

LOVE LOVE LOVE this and all that sistema does! I was a member of the orchestra for district 20 when I was a child. Some of the most interesting parts of my learning. Well done!

Thank you for this! That commercial annoyed me from the first time I saw it, and DEFINITELY did not make me want to buy their vehicle. Hopefully they'll see your video and shoot a remake - focus on the class, talent, and beauty of their vehicle with an amazing sound system to go with it! Thanks for sharing - your musicians sound amazing!

Well done NBYO - proud of you all!

What an epic mic drop. BRAVO

Bravo! Very classy

BRAVO!

I just love it!!! Great, BRAVO!!!!

The og ad was sacrilegious

Outstanding!

this is so genius. loved every second

Bravo!!!!!!!!

Music education is absolutely critical. Of the many things I learned in school, music is the one that I still use every day. Kids need to be encouraged, not teased by big companies.

Absolutely wonderful! A million thanks for this beautiful message!

Beautiful!

Great job! Warms the hearts of many of us who played music in school!

Bravissimo for the response and the performance.

Well done Ken MacLeod and NBYO!!

Brilliant ! Bravo, NBYO!

Beautiful! Thank you so much!

Bravo! This is so very good.

Bravo!!!!!!

This needs a LOVE button!

Maestro! Absolutely brilliant execution of setting this ill-advised Infinity decision on its head! It was my first impression of it when I saw it a few weeks ago. A pianist myself, you show prove to me again how much I love creatives. I hope Infinity continues to receive some much-needed “advice” from its customers and the general public. Bravo!

What a great story!! Congrats everyone!!

BRAVO!!! Brilliantly done. Keep on making the world a more beautiful place.

As a music educator, thank you. These young people are beautiful musicians and please keep placing them and all their hard work and dedication in the limelight.

Man, Nissan got hard ratio'd by these legends 🎶🎶🎶

So beautifully played and so well said!!!

Yes, Infinit should have called you! This is THE message.

Amazing young talent! Bravo!

Bravo! My music career today continues to be informed and deeply influenced by my years in youth orchestra 20+ years ago - and I know all my friends have fond memories of the experience no matter where their lives went from there. Keep it up NBYO!!

Well played, NBYO, in every sense of the phrase.

Bravo et merci!

As a youth orchestra member when I was a child... and an aunt of two very talented musicians... and sister of another youth and community orchestra member.... BRAVO!

Brilliant reponse! Amazing talent! Way to go NBYO!

I love EVERYTHING about this!!

This is so wonderful!!