Charlene Thompson discussed the importance and benefits of structured sales systems operations for small to medium-sized businesses. She emphasized that these systems help businesses stabilise and grow, avoid big peaks and lows in income, and improve cash flow. Charlene, who has 14 years of experience in sales operations, highlighted the significance of pipeline management, accurate forecasting, and utilizing CRM systems to avoid leaving money on the table and forgetting leads. She invited business owners and those interested in sales operations to engage with her content and share their thoughts.