See at our company it's simple, if the feature test proves better for conversions then we add it for our clients as a platform improvement. Most of what we test is directly suggested by our clients and then ABC tested against our current implementation.

Thank you for the insight! Last year I was a notetaker in a research, I think that was the point where I decided I would like to do UX instead of business analysis. One thing I can confirm, it is really tiring :) We did this from 9 Am to 8 PM and after I went to my room and slept until the morning :) I think the volume of information and processing it makes it so tiring.

How much of this process did you learn on the job or did you learn when you got to Uber?

Love your channel! Could you go over your overall design process?

Thank you

Oooo definitely checking out that book!! Thanks so much for sharing a bit more about your research process. Do you have a particular format/structure that you like to follow when testing? Seems like you kinda hinted at getting to know the participant at the beginning. I guess what I am getting at is what kind of artifacts, if any, tend to get produced from these user testing sessions. What bits of these materials do you find most effective in your work?

This is super helpful

Hi Femke, how much user research skills/experience would a junior designer trying to land their 1st general UX role need to know? is having those research chops as important as "hard" skills like wireframing/prototyping for landing general ux/product designer positions?

How different is the Research which you as Product Designer do and dedicated UX Researcher does?

when you said Alexa's Name my Alexa answered back. WOAH

I can't find the book. Any idea where we can buy it?

I thought u are YARA from Game of thrones!! :p